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February 18, 2013
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Knowledge for new solutions from the American Press Institute

  Top Story 
  • AllThingsD's future at News Corp. is uncertain, sources say
    The leaders of popular tech blog AllThingsD could leave the stable of parent company News Corp., as the blog's contract is set to expire at the end of 2013, according to sources. The bloggers and the parent company are in talks about renewing their partnership agreement, but a number of high-profile potential buyers may have expressed interest, sources say. The blog is reported to have a difficult working relationship with other News Corp. properties, sources note. Reuters (2/15) LinkedInFacebookTwitterEmail this Story
  • Audience focus key to Meredith Corp.'s empire
    Meredith Corp. is contemplating a merger of its mainly women-oriented magazine titles with many of those from the stable of Time Inc. But the company reached its prominence by a different path than those taken by other industry giants. As Iowa-based Meredith took shape, it focused on achieving scale, deciding "to organize, rather than around a function, around an audience. And obviously the audience was adult women, where there is a huge amount of spending power," said Jack Griffin, who ran Meredith's magazine business from 2003 to 2010. The Wall Street Journal (2/15) LinkedInFacebookTwitterEmail this Story
  • As newspapers lose ground in print, they gain in digital readers
    Print newspaper readership worldwide declined slightly on average as of the end of 2011, though there are some exceptions, including slightly higher numbers in the U.S. and a few other countries, a report finds. However, digital readership is growing -- with particular promise seen in tablet devices -- though revenue isn't keeping up, experts note. The Huffington Post (2/16) LinkedInFacebookTwitterEmail this Story
  • "Intentional design" drives Wall Street Journal site for iPhone
    The Wall Street Journal has tailored its website so that when accessed by iPhone, it offers a customized experience similar to that available through the Journal's mobile application. Rather than employ a traditional responsive design, the paper wants to develop tailored mobile experiences for mobile platforms. "This is an approach to responsive design that we call intentional design -– design for the user experience in each environment," said Daniel Bernard, chief product officer of The Wall Street Journal Digital. Mobile Marketer (2/15) LinkedInFacebookTwitterEmail this Story
  Customer Intelligence 
  • Social is the weak point for Google's ad-tech stack, execs say
    Google's DoubleClick Digital Marketing platform is a powerful ad-tech stack that can significantly streamline ad-buyers' workflow, agency executives say. Still, there are some weak points: DDM lacks serious social-ad capabilities and isn't likely to get access to Facebook's API anytime soon. "We need social integration," says DoubleClick sales chief Sean Downey. Adweek (2/16) LinkedInFacebookTwitterEmail this Story
  Media Industry News 
  • Washington Post layoffs total 54, sources say
    The Washington Post is trying to avoid the impression of mass layoffs by keeping confidential the number of employees recently terminated across several departments and asking employees not to discuss cuts outside their departments, according to anonymous sources. Internal sources say 54 employees will be released. "Get rid of experienced people to save money, under the garb of streamlining is the new trend inside the Post," an anonymous source said. blog (2/15) LinkedInFacebookTwitterEmail this Story
  • Other News
  Case Studies 
  • Guardian targets U.S. with unique content, less costly ads
    The U.K.'s Guardian is building a big part of its growing global audience in the U.S., attracting 12.5 million American readers. Distinctive left-leaning content along with an ad model that competes with some of its top U.S. competitors on price, this article notes. (2/15) LinkedInFacebookTwitterEmail this Story
  API News and Events 
  • Don't miss the chance to reshape your digital content business
    Join API and The Poynter Institute Feb. 28-March 1 in Washington, D.C., for Transformative Content Strategies. Led by Clark Gilbert, president/CEO of the Deseret News and Deseret Digital Media, this workshop details how news media innovators are mapping a path to the future with new tactics for growing and engaging audiences with digital content. A program highlight is the Content Model Dashboard, a tool for decision-makers to score their digital operations and determine the right areas to strengthen. LinkedInFacebookTwitterEmail this Story
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You will become as small as your controlling desire; as great as your dominant aspiration."
--James Allen,
British author

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    American Press Institute
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    About API
    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

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