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March 1, 2013
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Knowledge for new solutions from the American Press Institute

  Top Story 
  • Other papers could offer The Guardian a paywall model to follow
    The experiences of The New York Times and the Times of London may be instructive for the U.K.'s Guardian if it ultimately decides to switch to paid online subscriptions, writes Jasper Jackson. The two papers have had varying success converting their free readers into paying subscribers, but both have generated significant revenue. The Guardian has a track record of distinctive journalism that could help it stand out and succeed in this effort, he notes. The Media Briefing (2/28) LinkedInFacebookTwitterEmail this Story
  • Los Angeles Times' fate remains murky
    Since David Geffen offered to acquire the Los Angeles Times for $2 billion in 2006 and was turned down, the paper and its news staff have shrunk to the point that the paper now might be worth $200 million, analysts say. The parent Tribune Co. says that buyers have expressed interest, but the key question now is what kind of buyers, writes Hillel Aron. L.A. Weekly (2/28) LinkedInFacebookTwitterEmail this Story
  Customer Intelligence 
  • For SMB lead generation, Twitter is king of social media
    More than half of all social network visits are to Facebook, compared with about a third of all visits heading to Twitter, according to an Optify survey of small- to medium-sized businesses using social networks for business-to-business sales. Twitter accounts for more than 4 in 5 leads attributable to social networks; however, 9% each for Facebook and LinkedIn. Social media accounts for a relatively small part of traffic referrals, amounting to 1.9% of total traffic, compared with organic and direct sources, which each bring in more than 40% of all hits. eMarketer (2/28) LinkedInFacebookTwitterEmail this Story
  • Nielsen: Mobile ads as a gateway to free content are well accepted
    More than half of smartphone users worldwide -- 57% in the U.S. -- are exposed to at least one mobile ad a day, and most don't mind them, provided they are perceived as sponsoring free content, according to a Nielsen survey. In India, half of smartphone users like getting free content for ad views, but only 30% view ads once a week. In contrast, 78% of South Koreans see at least one mobile ad a day. ClickZ (2/28) LinkedInFacebookTwitterEmail this Story
  Media Industry News 
  • Niche Media taps Jared Shapiro to lead Ocean Drive
    Niche Media has named Jared Shapiro editor of the South Florida luxury title Ocean Drive. Shapiro launched his career at Us Weekly and more recently was editorial director of news and entertainment at Bauer Publishing's In Touch and Life & Style. Adweek (2/28) LinkedInFacebookTwitterEmail this Story
  Case Studies 
  • Why CBS's response to the CNET controversy is inadequate
    The CBS decision to bar its CNET unit from granting an award to a Dish Network device failed in that the network's transparency about the decision doesn't alleviate the issues associated with corporate censorship. Such fights are not just ethical issues, however, but also stand to damage the brand's credibility. "CBS and other media giants would be wise to act ethically and foster editorial independence because it is the right thing to do. But they also should know that when they violate ethics, they're not doing it in the dark. " writes Kathleen Bartzen Culver. PBS/MediaShift (2/28) LinkedInFacebookTwitterEmail this Story
  API News and Events 
  • Learn to engage your community in new and more profitable ways
    CEO Chuck Peters will share how he is refocusing a local newspaper, The Gazette in Cedar Rapids, Iowa, into a media company focused on community engagement, not just traditional content and advertising – a concept many think is key to creating new digital revenue models. The Transformational Communities workshop, March 11 in Chicago, will illustrate how news companies can create framework for connecting businesses to customers, building communities of interest and engaging audiences in the conversation. LinkedInFacebookTwitterEmail this Story
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Mediocrity knows nothing higher than itself, but talent instantly recognizes genius."
--Sir Arthur Conan Doyle,
Scottish-born writer

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    American Press Institute
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    About API
    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

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