| News and Resources for the Consumer Satellite Industry |  |
| Consumer Satellite Industry News |  |  |
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- DISH, DIRECTV offer American Express interactive ad channels
DIRECTV and DISH Network are among the multichannel providers partnering with American Express on new interactive advertising channels aimed at promoting the AmEx brand through such content as video clips, games and promotions. American Express partner BrightLine is calling it "the largest interactive TV campaign ever." The credit card company said the move was part of a larger test of engaging consumers through multiple screens, such as the TV set and wireless devices. The New York Times (tiered subscription model)
(11/21), FierceCable
(11/21)     
- DIRECTV offers discounts for TV-Internet package
DIRECTV and its satellite-data partner ViaSat are offering a $10-a-month discount for a year for those who sign up for their TV-Internet package, which comes in three tiers: $39.99 with a monthly data limit of 10 gigabytes; $69.99 for 15 gigabytes and $119.99 for 25 gigabytes. Multichannel News
(11/21)
| Technology, Manufacturing & Trends | | |
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- Digital services make only a dent in premium TV, report says
Premium networks carried by multichannel video services have lost few subscribers because of the popularity of online-video services such as Netflix, Hulu and Amazon, according to a report from Futuresource Consulting, which predicts that less than 5% of U.S. subscribers would drop their services because of the subscription video-on-demand services. The firm found that 86% of households pay for a monthly service, and that premium networks' revenues grew 4.3% in 2011. Home Media Magazine
(11/20)
- Microsoft is prepping Xbox set-top as additional in-home option
Microsoft wants to expand its home entertainment presence with the introduction next year of a low-cost Xbox set-top box as an alternative to its gaming console, according to a report. The new device, which will be run on a version of the Windows 8 operating system, will allow users to play scaled-down Xbox games as well as stream video. The Verge
(11/21)
| Business News You Can Use | | |
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- Report: Small businesses continue to struggle with loans
Small businesses continue to have trouble paying off their loans, while demand for new loans remains tepid, according to the Experian/Moody's Analytics Small Business Credit Index. Less consumer demand makes it difficult to pay off loans and the delinquent rate for loans more than 90 days past due is the highest since monitoring began several years ago, officials say. Entrepreneur online/The Daily Dose blog
(11/20)
| SBCA News | | |
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- Taking the extra step to success
Many SBCA certified technicians go above and beyond to satisfy their customers, and Lionel Murray is a prime example of this. An installation manager at HVS-Solutions, Murray has been making his mark in the satellite industry since 2004. Drawn in by a friend who was having work done at his house, shortly after, Murray found himself working as a technician. Read the full story.
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