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February 21, 2013
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Knowledge for new solutions from the American Press Institute

  Top Story 
  • Boston Globe's digital sub figure may be sunnier than it seems: The 28,000 paying subscribers to the Boston Globe's digital-only edition may not sound like much, but that number may belie the bigger picture, writes Jeff John Roberts. For one thing, half the Globe's print subscribers are taking advantage of online access, indicating a possibly ripe opportunity for a digital-only future. (2/20) LinkedInFacebookTwitterEmail this Story
  • Publishers tap digital archives to generate revenue
    Pay walls are an important tool for publishers that want to monetize their digital content, but they reflect just one component of an evolving strategy, executives say. Jim Moroney, publisher of The Dallas Morning News, says that tapping into his paper's archives led to an average net of $4,000 a month from clients looking for content to populate blogs and other websites. blog (2/20) LinkedInFacebookTwitterEmail this Story
  Customer Intelligence 
  • Bored of display ads? Try Tumblr, founder says
    Tumblr is trying to position itself as a creative branding platform rather than just another place to post banner ads, says founder David Karp. That requires more from advertisers but also delivers better results, Karp says. "This industry is so bored of display, bored of blue links, so excited to create ads that win awards, that ... you can put in your portfolio. There aren't a lot of AdWords ads or display ads that you can put in a portfolio," he says. Adweek (2/20) LinkedInFacebookTwitterEmail this Story
  • Mobile advertisers innovate as the marketplace evolves
    Mobile ads -- and their formats -- are adjusting as different kinds of screens proliferate and marketers move beyond standard banners to discover different ways to engage consumers. Changes in mobile usage, such as the rise of mobile video, are spurring advertisers to experiment with different ad types. "We are doing more and more rich media ads, but we think it's still an untapped market. Whether you're leveraging GPS functionality in maps or calendar functionality, you can do so much with the phones from a rich media perspective," said Brian Colbert, vice president of mobile advertising sales for Pandora. eMarketer (2/20) LinkedInFacebookTwitterEmail this Story
  Media Industry News 
  • Colorado's Durango Herald publisher leaving post
    After almost 30 years in the job, Richard G. Ballantine is stepping aside as publisher of Colorado's Durango Herald, although he will remain as chairman of parent Ballantine Communications. In a newsroom farewell, Ballantine told Herald staff that "these times require somebody, and a company, that is nimble, adaptive and willing to try new things on the electronic side." Durango Herald (Colo.) (2/19) LinkedInFacebookTwitterEmail this Story
  • Other News
  Case Studies 
  • Why Yahoo's news revamp won't turn the company around
    Yahoo's attempt at reinvention under Marissa Mayer falls short of the mark, writes Mathew Ingram. The company now has a homepage news stream optimized for mobile devices -- but that has already been done by Facebook and Twitter, and other Yahoo initiatives similarly seem to be rehashes of other companies' old strategies. "Mayer’s much-hyped relaunch of the home page seems a lot like adding a new coat of paint and some racing stripes to your old Chevy. It may make you feel better, but it’s not going to go any faster," Ingram concludes. GigaOm (2/20) LinkedInFacebookTwitterEmail this Story
  API News and Events 
  • 10 questions with Mark Jurkowitz of Pew Research
    Pew Research Center's Project for Excellence in Journalism has released case studies of newspapers beating industry norms in revenue, either in digital or print. The report’s author, Mark Jurkowitz, spent months doing the research. In a Q&A with API Executive Director Tom Rosenstiel, Jurkowitz shares essential characteristics of successful newspapers (and their leaders), as well as what gets in the way of those seeking to emulate that success. Read more. LinkedInFacebookTwitterEmail this Story
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Never help a child with a task at which he feels he can succeed."
--Maria Montessori,
Italian physician and educator

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    About API
    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

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