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February 13, 2013
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News for the non-alcoholic refreshment beverage industry

  Industry News 
  • ChanTea name changed to TEAloe
    Gourmetti Brands has changed the name of its ChanTea line of bottled tea with aloe to TEAloe and has modified the formula to include organic tea. The line was launched as Chaitea, and became ChanTea in 2011. The packaging was changed last year to give the label a cleaner look. (2/12) LinkedInFacebookTwitterEmail this Story
  • More adults eat from pouch, but not in public
    Companies including Happy Family, Buddy Fruits and GoGo squeeZ are developing food that is packaged in a pouch, for adult snacking on the go. While pouched food is popular with babies and children, the challenge with adults is getting them to eat it without embarrassment. "They feel silly doing it in front of people," said Jeannette Cornell of GoGo squeeZ. The Wall Street Journal (2/12) LinkedInFacebookTwitterEmail this Story
  • Naturex focuses on natural colors
    Naturex is researching new approaches to emulsification for drinks with natural colors, said business manager Amandine de Santi. "We are continuously working on it," she said. "It is really a request from the market, not just to work with natural pigments, but to have a natural formulation." (France) (2/12) LinkedInFacebookTwitterEmail this Story
  • Other News
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  Health and Nutrition 
  • Calories Count program aims to help consumers with drink selection
    Several surveys show consumers are interested in healthful eating, but are often confused by changing and sometimes contradictory information. "[Consumers are] very clear that they want choices and they want information that helps them make a choice," said ABA president Susan Neely. The ABA is working with PepsiCo, the Coca-Cola Co. and the Dr Pepper Snapple Group to launch the Calories Count Vending Program, which aims to help consumers make informed choices through messaging and calorie information on vending machines. (2/11) LinkedInFacebookTwitterEmail this Story
  Marketing Report 
  • Pro football players partner with Wat-aah
    Bottled water company Wat-aah has tapped Marques Colston of the New Orleans Saints and Patrick Peterson of the Arizona Cardinals to spread its message that healthy beverages can be cool. "They stand behind our mission to fight obesity and believe in our strategy to make drinking water and living healthy a cool concept to kids," said founder Rose Cameron. (2/12) LinkedInFacebookTwitterEmail this Story
  • Burger King brews up new coffee drinks
    Burger King will add five new coffee drinks to the menu featuring a Latin American arabica blend from Starbucks-owned Seattle's Best. The new line will include lattes, a first for the quickservice chain. Rival McDonald's has turned its higher-margin McCafe coffee drinks into a growth driver with blended drinks that bring in customers during slower parts of the day. The Wall Street Journal (2/12), (2/12) LinkedInFacebookTwitterEmail this Story
  Regulatory and Legislative Update 
  • ABA responds to CSPI petition seeking to limit sugar in beverages
    In a petition filed today, the Center for Science in the Public Interest asked the FDA to name a limit for added sugars in beverages. The petition does not give a suggested limit, and is not "asking for a ban. We are not saying they are a poison," said CSPI executive director Michael Jacobson. The ABA released a a statement saying the petition ignores that fact that "everyone has a role to play in reducing obesity levels ... This is why the beverage industry has worked to increase options and information for consumers." USA Today (2/13) LinkedInFacebookTwitterEmail this Story
  ABA News 
  • ABA announces new member
    ABA would like to welcome new member Monster Energy Co. of Corona, Calif. Please join us in welcoming them. LinkedInFacebookTwitterEmail this Story
  • The ABA tweets: Follow us on Twitter
    Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev. LinkedInFacebookTwitterEmail this Story
Several excuses are always less convincing than one."
--Aldous Huxley,
British author

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