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February 19, 2013
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News for mobile marketing professionals

  Top Story 
  • Mobile is still an unexplored challenge for many luxury brands
    Luxury brands lag behind the wider market when it comes to mobile marketing, according to a study by digital think tank L2. Less than 6 in 10 of the brands surveyed optimized their online shopping experience for mobile users, 1 in 4 has a mobile search plan and 1 in 10 had a site specifically designed for tablets. However, a few luxury brands -- such as Zegna, Montblanc and Nordstrom -- exhibit a willingness to innovate in mobile. MediaPost Communications/Online Media Daily (2/18) LinkedInFacebookTwitterEmail this Story
 
Is Pricing Low Your Strategy to Success? Think again.
Pricing is the heart of a business. It affects everything you do and is affected by everything you do. Economists talk of supply and demand as key factors behind pricing—successful entrepreneurs manipulate demand by making their products more desirable. These six steps will help you determine the right price for your product or service, read the article and learn how to get pricing right.

  Consumer Engagement 
 
  • Blue Bottle Coffee taps Square for mobile payments
    Blue Bottle Coffee is adopting Square's Register service at its stores, allowing credit card payments with card readers plugged into iPhones or iPads. Consumers also have the option of downloading an application that allows them to pay by saying their name. The service also allows customers to send Blue Bottle gift cards to friends. MobileCommerceDaily.com (2/19) LinkedInFacebookTwitterEmail this Story
  • Dunkin' Donuts invites mobile user tweets during awards season
    Dunkin' Donuts is taking advantage of the power of Twitter combined with televised award shows to engage consumers via mobile. Ads appearing on several sites ask "What Award Would You Like to Win?" and then invite users to tweet their answers to the brand. The brand is also using the #DDRedCarpet hashtag to engage users with discussions of award show fashion and other topics. Mobile Marketer (2/19) LinkedInFacebookTwitterEmail this Story
Building Workplace Trust 2015
Interaction Associates' 6th annual research study tracking trust on the job, Building Workplace Trust, is out, and more than half of employees surveyed give their organizations low marks for trust and leadership. Yet this year's findings again point to how high trust leads to better outcomes and financial results — and even boosts innovation.

  Marketing & Sector Solutions 
 
Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now.

  Industry By the Numbers 
 
  • SMS tops other methods for receiving mobile coupons
    Text messages top bar code scans and push notifications as consumer's preferred means of receiving coupons, according to a survey by RadiumOne. The survey also found that more than half of consumers prefer displaying a coupon to a cashier to other methods, while 61.9% routinely redeem coupons for groceries and consumer retail goods. MobileCommerceDaily.com (2/19) LinkedInFacebookTwitterEmail this Story
  • Marketers face challenge as consumers embrace mobile
    Marketers will have to hustle to catch up to consumers this year, whose online habits are switching rapidly from PCs to mobile devices and social networks, according to a comScore report. Last year, 37% of users' time online was spent on mobile devices. Meanwhile, Facebook displaced Google's maps application as the most used mobile application, and searches via specialty sites or based on social networks began to gain ground on Google. The New York Times (tiered subscription model)/Bits blog (2/18) LinkedInFacebookTwitterEmail this Story
How to Achieve IT Agility: A Survival Guide for IT Decision Makers
When business teams add new apps and services to already-strained networks, IT departments are accountable for making everything work. Is your team ready for this challenge? Read this eGuide to learn how IT teams are automating their networks, why they're utilizing Ethernet fabrics and SDN, and what success looks like as they regain network control and business relevance.

  Making It Work 
  • Amplience product adjusts images, videos for multiplatform campaigns
    Images and videos for digital campaigns can now be automatically formatted and optimized for different devices, such as smartphones and tablets, using Dynamic Media from Amplience. The company says the cost savings for producing multimedia campaigns can be reduced as much as 90%. "Dynamic Media significantly reduces the hours spent on media production -- and crucially, shortens time-to-market for marketing and merchandising campaigns," said Amplience CEO James Brooke. Mobile Marketing Magazine (2/18) LinkedInFacebookTwitterEmail this Story
 
Position TitleCompany NameLocation
Audience Development ManagerSmartBriefWashington, DC
Marketing VP, ConsumerFluential, LLC.Sunnyvale, CA
Mobile Marketing ManagerLive Nation EntertainmentLos Angeles, CA
Sr. Marketing ManagerAmazonSeattle, WA
Product Marketing ManagerVibes MediaChicago, IL
Director of MarketingCrescent Electric Supply Co (CESCO)Dubuque, IA
Click here to view more job listings.

  SmartQuote  
Everything that lives, lives not alone, nor for itself."
--William Blake,
British poet and painter


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