| News for mobile marketing professionals |  |
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- Mobile is still an unexplored challenge for many luxury brands
 Luxury brands lag behind the wider market when it comes to mobile marketing, according to a study by digital think tank L2. Less than 6 in 10 of the brands surveyed optimized their online shopping experience for mobile users, 1 in 4 has a mobile search plan and 1 in 10 had a site specifically designed for tablets. However, a few luxury brands -- such as Zegna, Montblanc and Nordstrom -- exhibit a willingness to innovate in mobile. MediaPost Communications/Online Media Daily
(2/18)     
| Consumer Engagement | | |
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- Blue Bottle Coffee taps Square for mobile payments
Blue Bottle Coffee is adopting Square's Register service at its stores, allowing credit card payments with card readers plugged into iPhones or iPads. Consumers also have the option of downloading an application that allows them to pay by saying their name. The service also allows customers to send Blue Bottle gift cards to friends. MobileCommerceDaily.com
(2/19)
- Dunkin' Donuts invites mobile user tweets during awards season
Dunkin' Donuts is taking advantage of the power of Twitter combined with televised award shows to engage consumers via mobile. Ads appearing on several sites ask "What Award Would You Like to Win?" and then invite users to tweet their answers to the brand. The brand is also using the #DDRedCarpet hashtag to engage users with discussions of award show fashion and other topics. Mobile Marketer
(2/19)
| Marketing & Sector Solutions | | |
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| Industry By the Numbers | | |
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- SMS tops other methods for receiving mobile coupons
Text messages top bar code scans and push notifications as consumer's preferred means of receiving coupons, according to a survey by RadiumOne. The survey also found that more than half of consumers prefer displaying a coupon to a cashier to other methods, while 61.9% routinely redeem coupons for groceries and consumer retail goods. MobileCommerceDaily.com
(2/19)
- Marketers face challenge as consumers embrace mobile
Marketers will have to hustle to catch up to consumers this year, whose online habits are switching rapidly from PCs to mobile devices and social networks, according to a comScore report. Last year, 37% of users' time online was spent on mobile devices. Meanwhile, Facebook displaced Google's maps application as the most used mobile application, and searches via specialty sites or based on social networks began to gain ground on Google. The New York Times (tiered subscription model)/Bits blog
(2/18)
| Making It Work | | |
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- Amplience product adjusts images, videos for multiplatform campaigns
Images and videos for digital campaigns can now be automatically formatted and optimized for different devices, such as smartphones and tablets, using Dynamic Media from Amplience. The company says the cost savings for producing multimedia campaigns can be reduced as much as 90%. "Dynamic Media significantly reduces the hours spent on media production -- and crucially, shortens time-to-market for marketing and merchandising campaigns," said Amplience CEO James Brooke. Mobile Marketing Magazine
(2/18)
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