Today's Buzz

• Where celebrities go for a leg up on social media
  Oliver Luckett once ran the social media presence for Disney characters such as Cinderella; these days he manages theAudience, which operates social media accounts for celebrities such as Mark Wahlberg, Charlize Theron, Jack Black and Eddie Murphy. TheAudience aims to improve its clients' appeal to casting executives and to promote projects. "A lot of celebrities are overwhelmed with the demands of social media, and theAudience ... is one of the companies filling the void," Lionsgate Films executive Danielle De Palma says. The New York Times (tiered subscription model) (11/10)      

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• Twitter sent password-reset warnings to uncompromised accounts
  Twitter warned millions of users last week that their accounts might have been compromised, sending people scrambling to change their passwords. Twitter now says, however, that it sent password-reset notifications to many more users than had actually been affected by the breach. CIO Today (11/10)      

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• SMBs find social self-promotion doesn't always pay off
  Small businesses need to focus on using social media to build relationships with customers rather than broadcasting promotional messages and special offers, says Ghost Tweeting CEO Nika Stewart. "That does nothing. Customers don't want to hear about promotions. They want to be talked with and cared about," Stewart says. USA Today (11/12)      

• What will happen to Mitt Romney's social media presence?
  The Mitt Romney campaign's Facebook page is hemorrhaging friends, in part because the former presidential candidate has been largely silent on social channels since losing his election bid, Caitlin Dewey writes. It's rumored that Romney may want to be a full-time grandfather, Dewey writes. "If that turns out to be the case, Romney won't have as much to tweet about. And his pages, despite the massive audiences they've built, run the risk of fading into Internet obscurity," she writes. The Washington Post/Election 2012 Blog (11/9)      

• 23andMe looks to cross-breed genetics and social media
  Genomics company 23andMe has opened its API to let consumers share their genetic information as easily as they'd share other social information. The idea could facilitate research into some health issues, find traction in niche social networks or become part of what some academics call "informational exhibitionism," with users posting quirky genomics-based data such as the percentage of Neanderthal DNA they carry. Wired.com/Wired Science blog (11/9)      

• How to explain Twitter to your parents
  The best way to explain Twitter to elderly novices is to compare it with an ongoing party where participants drop in and out as the mood strikes them, Ferris Jabr writes. People mingle and talk with acquaintances as well as strangers, and they're able to forge real and lasting connections with the people they meet, he writes. "A single typical party usually offers fleeting moments of intimacy. Because Twitter is a nonstop party, it gives you all the time you need to build something more substantial," Jabr writes. ScientificAmerican.com/Brainwaves blog (11/11)      

• 7 ways to convince your CEO that social media matters
  Many CEOs are still skeptical about the value of social media, writes Dave Thomas. To win them over, wheel out statistical evidence showing that your company's customers and rivals are already using social media, and point out that it's better to proactively engage in the chatter surrounding your brand rather than ceding control of the conversation to your competitors. ViralBlog (11/11)      

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• Reddit and a pregnancy test may have helped save a man's life
  The tale of a man who reportedly had a positive result on a home-pregnancy test led to a Reddit discussion where another user warned that the test could indicate a rare form of testicular cancer. The man reportedly saw a doctor and found he had a small tumor, which could be treated because of early detection. Forbes (11/10)      

Featured Content

Top five news stories selected by SmartBrief on Social Media readers in the past week.

• Obama declares victory on Twitter (Reuters)

• Why don't Facebook posts reach more fans? (Ars Technica)

• Learn the rules of social media etiquette (SparkMinute.com)

• Twitter takes aim at Instagram with filters feature (The New York Times (tiered subscription model))

• Coca-Cola goes social to help fans find their "Happy Places" (MediaPost Communications)

• Results based on number of times each story was clicked by readers.

Position Title Company Name Location Account Executive Collective Digital Studio Los Angeles, CA Sr. Business Leader, Social Media (Content and Engagement) VISA Foster City, CA Click here to view more job listings.

If you blast your 10 million fans with boring marketing messages, they turn on you very quickly." --Oliver Luckett, founder of theAudience, as quoted by The New York Times