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November 27, 2012
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News for mobile marketing professionals

  Top Story 
  • Mobile payments go mainstream on Black Friday
    PayPal reported that the volume of global mobile payments on Black Friday rose 193% from last year. Anuj Nayar of PayPal said the use of mobile devices for holiday shopping went mainstream this year. According to IBM, mobile sales represented 16.3% of all Black Friday sales. TechCrunch (11/24) LinkedInFacebookTwitterEmail this Story
5 Steps to Building a Mobile Marketing Strategy
Looking for ideas for your 2018 marketing plan? Join Vibes webinar on December 7th to learn the steps that will help you jumpstart your mobile execution plan, from building a business case, budget allocation, to the channels (SMS, MMS, Mobile Wallet, Push) you should select for your goals & objectives. Sign Up Now.
  Consumer Engagement 
  • Maserati engages mobile users with QR code, car configurator
    Mobile users encountering the Maserati ad in Robb Report magazine can engage by scanning a QR code that takes them to a site where they can configure their own GranTurismo Sport. The site also includes information about the model. "With a car company of performance and quality, it is all about the experience. The QR code is walking users through the mobile experience," said Red Fish Media founder Matt McKenna. Luxury Daily (11/27) LinkedInFacebookTwitterEmail this Story
Don't get catfished, learn how ads.txt can help
On December 5th at 10 AM ET, tune in for a live panel discussion with influential thought leaders who will discuss how ads.txt will help to combat fraud in the advertising industry. Sign up today
  Sponsored Poll 
  • Does your mobile marketing take into consideration your marketing on other platforms?

The State of Email Marketing for Agencies
Check out this infographic summarizing research from 130+ agencies on the state of email marketing. See trends in how agencies are using email marketing to grow business and deliver results for clients. Download the infographic now
  Marketing & Sector Solutions 
  • Retailers need to focus on in-store experience, other factors in mobile
    For retailers to ensure that their mobile efforts are money-makers, it's necessary for them to approach the problem from several angles, advises Will Cohen. A fully functional mobile website is a necessity, as is the ability to track ad performance on the site. It should also offer the ability to reach consumers at key locations, and the focus of mobile content should be on improving the customer's in-store experience. (11/26) LinkedInFacebookTwitterEmail this Story
  • Mobile accounts for half of Rue La La sales on Thanksgiving
    Half of the purchases made on flash sales website Rue La La on Thanksgiving Day came from mobile devices, the company says, crediting in particular the iPad. "We kicked off our holiday sales at 8 p.m. on Thanksgiving, and we saw our biggest Thanksgiving Day traffic and sales in our history. On Black Friday and throughout the weekend, mobile traffic saw record highs with mobile traffic exceeding traffic from desktop and laptop computers," said Rue La La President Steve Davis. (11/27) LinkedInFacebookTwitterEmail this Story
  Industry By the Numbers 
  • Black Friday sales confirm iOS dominance in mobile commerce
    With mobile making up 16.3% of all Black Friday online commerce, the iPad alone accounted for more than half all online sales that day, according to IBM figures. The iPhone was the second most popular mobile device for shopping, while Android devices -- which are outpacing Apple in terms of market share -- lagged behind. VentureBeat (11/26), GigaOm (11/26) LinkedInFacebookTwitterEmail this Story
  • Why mobile social is indispensable for marketers
    Although mobile social ad spending is expected to remain a small fraction of desktop spending in the near future, spending on mobile social ads is likely to increase much faster than desktop spending, reports BIA/Kelsey. And that growth will be driven in large part by advertisers' need to reach consumers where they are taking into account what they're doing while they're there, which means mobile devices and social networking. "So if you tie those together, wherever you fit in the business marketplace, you have to think about the nexus of those two ideas," said Jed Williams, program director for social local media at BIA/Kelsey. Mobile Marketer (11/26) LinkedInFacebookTwitterEmail this Story
  Making It Work 
  • Ad-blocking service is extended to Android devices
    AdBlock Plus is offering an application for Android devices that can block all ads or allow only those ads that are deemed safe to appear. The PC version of the application has been downloaded 50 million times, and the company says the service can enhance ad effectiveness by eliminating the most irritating content. "It doesn't do good to force bad advertising on people. Our Acceptable Ads Initiative should give advertisers an incentive to focus on a better UI for customers," said Till Faida, co-founder of parent company Eyeo. Mobile Marketing Magazine (11/26) LinkedInFacebookTwitterEmail this Story
  Featured Content 

  MMA News 
  • Upcoming webinars:
    Winning the Mobile Battle of the Brands (Dec. 5)

    Mobile is creating new opportunities for brands to develop lasting customer relationships. With access to customers any time, anywhere there are endless possibilities drive business results. But expectations are high and getting higher. Consumers expect brands to deliver great mobile experiences, delivering personalized information and services that fit their ever-changing situation. As marketers we must evolve to meet an increasingly higher set of expectations. The stakes are high in the battle of the brands, taking place on mobile screens every day. Learn how to win in this exciting webinar. Register for this free webinar.

    Mobile Video A Huge Opportunity for Brand Engagement (Dec. 11)

    The surge of video on mobile platforms is driving behavioral changes in consumers. In an era of video everywhere thanks to smartphones and tablets, businesses must grasp the potentially monumental difference in how consumers are motivated. This important webinar will answer the most important questions: What behavioral shifts are occurring? Who is driving these shifts? What tactics are most successful? What are the major content trends in video? It will also reveal key usage trends, the latest research validating the ad effectiveness of mobile video and how mobile video is improving ROI for major brands. Mobile video presents a unique opportunity to create brand awareness, so don't miss this opportunity to understand what it means for you. Register for this free webinar. LinkedInFacebookTwitterEmail this Story
  • MMA Member Thought Leadership: Nielsen's Latest Cross-Platform Report
    Nielsen released its Quarter 2, 2012 State of the Media: Cross-Platform Report this week. The Q2 2012 Cross-Platform Report highlights the viewing behavior of U.S. consumers and identifies emerging trends in media consumption across traditional TVs, mobile and Internet. Below are some top line key insights from the report: Americans added another 5 hours in front of the computer screen using the Internet or watching video content and an increasing amount of time using smartphones this quarter. Close to 40% of Americans now use their tablets or smartphones while watching TV at least once a day, and twice as many do it at least once a month. Adoption and use of new technologies are not reserved for the young. While watching TV 36% of P35-54 and 44% of P55-64 use their tablets to dive deeper into the TV program they are watching and nearly a third of tablet users aged 25-64 check sports scores. While both Netflix users and non-Netflix users within Nielsen homes watch an average of 5 hours and 20 minutes of content per day, the difference lies in how they watch. Download the full report. LinkedInFacebookTwitterEmail this Story
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Senior Product Manager - Mobile Placement ProductsYellow Pages GroupMontreal, Canada
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Every path hath a puddle."
--George Herbert,
Welsh-British poet, orator and priest

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