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- Mobile payments go mainstream on Black Friday
PayPal reported that the volume of global mobile payments on Black Friday rose 193% from last year. Anuj Nayar of PayPal said the use of mobile devices for holiday shopping went mainstream this year. According to IBM, mobile sales represented 16.3% of all Black Friday sales. TechCrunch
(11/24)     
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- Maserati engages mobile users with QR code, car configurator
Mobile users encountering the Maserati ad in Robb Report magazine can engage by scanning a QR code that takes them to a site where they can configure their own GranTurismo Sport. The site also includes information about the model. "With a car company of performance and quality, it is all about the experience. The QR code is walking users through the mobile experience," said Red Fish Media founder Matt McKenna. Luxury Daily
(11/27)
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- Retailers need to focus on in-store experience, other factors in mobile
For retailers to ensure that their mobile efforts are money-makers, it's necessary for them to approach the problem from several angles, advises Will Cohen. A fully functional mobile website is a necessity, as is the ability to track ad performance on the site. It should also offer the ability to reach consumers at key locations, and the focus of mobile content should be on improving the customer's in-store experience. MobileCommerceDaily.com
(11/26)
- Mobile accounts for half of Rue La La sales on Thanksgiving
Half of the purchases made on flash sales website Rue La La on Thanksgiving Day came from mobile devices, the company says, crediting in particular the iPad. "We kicked off our holiday sales at 8 p.m. on Thanksgiving, and we saw our biggest Thanksgiving Day traffic and sales in our history. On Black Friday and throughout the weekend, mobile traffic saw record highs with mobile traffic exceeding traffic from desktop and laptop computers," said Rue La La President Steve Davis. MobileCommerceDaily.com
(11/27)
| Industry By the Numbers | | |
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- Black Friday sales confirm iOS dominance in mobile commerce
With mobile making up 16.3% of all Black Friday online commerce, the iPad alone accounted for more than half all online sales that day, according to IBM figures. The iPhone was the second most popular mobile device for shopping, while Android devices -- which are outpacing Apple in terms of market share -- lagged behind. VentureBeat
(11/26), GigaOm
(11/26)
- Why mobile social is indispensable for marketers
 Although mobile social ad spending is expected to remain a small fraction of desktop spending in the near future, spending on mobile social ads is likely to increase much faster than desktop spending, reports BIA/Kelsey. And that growth will be driven in large part by advertisers' need to reach consumers where they are taking into account what they're doing while they're there, which means mobile devices and social networking. "So if you tie those together, wherever you fit in the business marketplace, you have to think about the nexus of those two ideas," said Jed Williams, program director for social local media at BIA/Kelsey. Mobile Marketer
(11/26)
| Making It Work | | |
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- Ad-blocking service is extended to Android devices
AdBlock Plus is offering an application for Android devices that can block all ads or allow only those ads that are deemed safe to appear. The PC version of the application has been downloaded 50 million times, and the company says the service can enhance ad effectiveness by eliminating the most irritating content. "It doesn't do good to force bad advertising on people. Our Acceptable Ads Initiative should give advertisers an incentive to focus on a better UI for customers," said Till Faida, co-founder of parent company Eyeo. Mobile Marketing Magazine
(11/26)
| MMA News | | |
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Upcoming webinars:
Winning the Mobile Battle of the Brands (Dec. 5)
Mobile is creating new opportunities for brands to develop lasting customer relationships. With access to customers any time, anywhere there are endless possibilities drive business results. But expectations are high and getting higher. Consumers expect brands to deliver great mobile experiences, delivering personalized information and services that fit their ever-changing situation. As marketers we must evolve to meet an increasingly higher set of expectations. The stakes are high in the battle of the brands, taking place on mobile screens every day. Learn how to win in this exciting webinar. Register for this free webinar.
Mobile Video A Huge Opportunity for Brand Engagement (Dec. 11)
The surge of video on mobile platforms is driving behavioral changes in consumers. In an era of video everywhere thanks to smartphones and tablets, businesses must grasp the potentially monumental difference in how consumers are motivated. This important webinar will answer the most important questions: What behavioral shifts are occurring? Who is driving these shifts? What tactics are most successful? What are the major content trends in video? It will also reveal key usage trends, the latest research validating the ad effectiveness of mobile video and how mobile video is improving ROI for major brands. Mobile video presents a unique opportunity to create brand awareness, so don't miss this opportunity to understand what it means for you. Register for this free webinar.
- MMA Member Thought Leadership: Nielsen's Latest Cross-Platform Report
Nielsen released its Quarter 2, 2012 State of the Media: Cross-Platform Report this week. The Q2 2012 Cross-Platform Report highlights the viewing behavior of U.S. consumers and identifies emerging trends in media consumption across traditional TVs, mobile and Internet. Below are some top line key insights from the report: Americans added another 5 hours in front of the computer screen using the Internet or watching video content and an increasing amount of time using smartphones this quarter. Close to 40% of Americans now use their tablets or smartphones while watching TV at least once a day, and twice as many do it at least once a month. Adoption and use of new technologies are not reserved for the young. While watching TV 36% of P35-54 and 44% of P55-64 use their tablets to dive deeper into the TV program they are watching and nearly a third of tablet users aged 25-64 check sports scores. While both Netflix users and non-Netflix users within Nielsen homes watch an average of 5 hours and 20 minutes of content per day, the difference lies in how they watch. Download the full report.
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