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December 11, 2012News for travel agents

  Business and Industry Watch 
  • Celebrity Cruises will launch "Modern Luxury" marketing strategy
    Celebrity Cruises is looking to target customers who will be ideal for its "Modern Luxury" marketing campaign. The strategy targets three types of cruisers along with geographic areas including New York City and Atlanta. The goal of the upcoming strategic plan is "getting the prices for our product that our travel partners and even our guests say that we deserve," said Dondra Ritzenthaler, senior vice president of sales. Travel Weekly (12/7) LinkedInFacebookTwitterEmail this Story
  • Disney announces additional theme-park, resort upgrades
    Walt Disney World in Florida has unveiled several upgrades and new attractions. New offerings include the Pirates of the Caribbean: The Legend of Captain Jack Sparrow experience, the Sorcerers of the Magic Kingdom activity and Disney Phineas & Ferb: Agent P's World Showcase Adventure. TravelPulse (12/10) LinkedInFacebookTwitterEmail this Story
  • Fairmont adds honeymoon registry program
    Couples who book their honeymoons at a Fairmont location can use the Fairmont Hotels & Resorts Honeymoon Registry Program to request gifts. Instead of receiving traditional wedding gifts on their big day, couples can receive spa treatments, tee time and more at the resort. Luxury Daily (12/10) LinkedInFacebookTwitterEmail this Story
  • Other News
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  Trends and Technology 
  • "Fiscal cliff" could affect air travel service, acting FAA chief says
    The aviation industry may be forced to implement spending cuts if the U.S. economy goes over the fiscal cliff, this feature says. Funding cuts at the Federal Aviation Administration and the Transportation Security Administration would likewise lead to a decline in service from these agencies. "These cuts would impact air traffic control services, NextGen implementation and aircraft certification -- all of which are critical to our ability to move forward with aviation in this century. They would result in significantly less efficient and less convenient air travel service for the American traveling public," said acting FAA Administrator Michael Huerta. The Miami Herald (free registration)/McClatchy-Tribune News Service (12/10) LinkedInFacebookTwitterEmail this Story
  • Travelers increasingly depend on consumer reviews, survey shows
    Allianz Global Assistance's annual Insurance Vacation Confidence Index has found that the percentage of travelers that trust other travelers' reviews has risen to 76%, from 69% last year. "Consumers understand that travel is a significant investment, and they are looking for ways to validate their choices. Travelers want reassurance from peers that their selection is going to provide them with the best experience possible," said Alan Josephs, Allianz Global's chief marketing officer. TravelPulse (12/10) LinkedInFacebookTwitterEmail this Story
  • Other News
  Home-Based Agent Update 
  • Column: How to excel at public speaking
    Travel agents will need to speak to a group of people at some point as part of their business, so they have to conquer their fear of public speaking and practice dutifully before each engagement, Steve Cousino writes. "You will find, if you practice properly and frequently, your words will become more natural, you will get a better grasp of the material as you're presenting it, and your entire presentation will be smoother as a result," Cousino writes. Travel Research Online (12/7) LinkedInFacebookTwitterEmail this Story
  Consumer Travel News 
  Regulatory and Legislative 
  • Transportation Department "ignored" issues, consumer advocates say
    The Transportation Department's Advisory Committee for Aviation Consumer Protection has ignored measures to protect fliers, says Paul Hudson, executive director of the Aviation Consumer Action Project. The issues he says that the committee did not consider include compensation for delayed or canceled flights as well as lost luggage. He says it also did not review a suggestion to establish an arbitration system for grievances. "The recommendations that our group and others made weren't even rejected; they were just ignored," Hudson said. USA Today (12/8) LinkedInFacebookTwitterEmail this Story
  Best Practices 
  • Upselling cruises raises the bottom line
    Travel agents can raise their earnings in the cruise segment by encouraging clients to take extended trips, selling insurance and offering to book all travel services, experts say. Greater revenues could also result from targeting large corporate groups and collaborating with fellow agents at consumer shows. (12/10) LinkedInFacebookTwitterEmail this Story
  Small-Business Strategies 
  • Why it's a good idea to become a content curator
    Creating all the content you need for your marketing efforts can feel like an uphill battle, but you can ease the pressure by pointing your followers to content that others have already written, writes Lisa Barone of Web design firm Overit. Acting as a content curator can allow you to save time and resources and establish relationships with others in your industry, she notes. "When you can publish a link post in 20 minutes instead of dedicating four hours to creating something from scratch, that's four hours you can spend in your business," she writes. Small Business Trends (12/5) LinkedInFacebookTwitterEmail this Story
  • How to foster customer loyalty during the holidays
    Small businesses can use holidays and other busy times to create a loyal customer base. According to Connie Certusi of Sage North America, companies can accomplish this mission by using social media, offering top-notch service and providing incentives for customers to come back. (12/7) LinkedInFacebookTwitterEmail this Story
  ASTA Spotlight 
  • Make NACTA's calendar your calendar
    The National Association of Career Travel Agents' website features a comprehensive calendar that allows agents to register for webinars, regional meetings, Seminars @ Sea and more. It is the best place to plan your educational opportunities. LinkedInFacebookTwitterEmail this Story
  • Countdown: Member benefit #17 -- Regional chapters
    If you want to take your networking to the next level and become more involved with ASTA, then join your regional chapter. Each chapter is unique, but all are dedicated to the business of selling travel. This is a great way to stay connected to regional issues that affect the travel industry and build professional relationships with regional players. Contact your local ASTA chapter president. LinkedInFacebookTwitterEmail this Story
Learn more about ASTA ->Resources  |  Conferences  |  Consumer Travel Information  |  Join ASTA

Put a grain of boldness into everything you do."
--Baltasar Gracián,
Spanish writer

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