Reading this on a mobile device? Try our optimized mobile version here: http://r.smartbrief.com/resp/dZycCfbwoceTiOiNGhZl

November 15, 2012
CONNECT WITH SMARTBRIEFFacebookTwitter
 
Share|Sign up|Archive|Advertise
Bold Ventures 
Leading the Pack 
  • Goal-setting? You're doing it wrong
    Most companies set simple, measurable goals such as increasing sales by a fixed percentage, writes Dana Theus. That's fine as far as it goes, but it's better to frame targets in a way that tells employees something about how they're supposed to set about achieving them. "Traditional business goal-setting ... lacks the information necessary to support the people who have to achieve it," Theus argues. SmartBrief/SmartBlog on Leadership (11/13) LinkedInFacebookTwitterGoogle+Email this Story
Finance & Growth 
  • What makes a great startup pitch?
    When pitching your startup idea to investors, it's important to grab their attention early on and to explain how you plan to use the funds they can provide, Megan Rose Dickey writes. Effective pitches such as those delivered by the entrepreneurs behind companies such as Loopt and Mint excel at grabbing an investor's attention, explaining what the investor's money will be used for, and convey a solid business plan, she writes. Business Insider (11/14) LinkedInFacebookTwitterGoogle+Email this Story
  • Making it as a woman in the world of tech
    Women make up a small percentage of executives at venture-backed companies, and in male-dominated industries, women can still face special challenges, Sandy Lerner says. After Lerner launched Cisco Systems with Len Bosack in the 1980s, some venture capitalists said the company would be unable to get funding with her as a founder. "I think that some things have changed [in venture capital], but there are some fundamental things that have not changed," Lerner said at a Women 2.0 conference. Bloomberg Businessweek (11/14) LinkedInFacebookTwitterGoogle+Email this Story
The Whole Entrepreneur 
  • What it takes to rebound from a poor speaking performance
    Just as President Barack Obama was able to bounce back from a poor performance in the first debate, so too can you recover from a speaking experience that didn't go well, Jim Gray of Sussex Strategy Group writes. You should remember one poor performance isn't the end of the world and you should keep practicing while seeking to understand what went wrong. "Ask for feedback from the organizer of the presentation, and from several audience members," Gray recommends. The Globe and Mail (Toronto) (tiered subscription model) (11/14) LinkedInFacebookTwitterGoogle+Email this Story
  • 6 tips for building a business that will last
    Many businesses fail, but you can increase your chances of success with the help of a business plan that's realistic about your expenses as well as a keen understanding of your target market, Nick Shams of Merchant Resources International writes. Where you choose to locate your business can also have an impact on its performance, he notes. B2C Marketing Insider (11/14) LinkedInFacebookTwitterGoogle+Email this Story
Ideas for Innovators 
  • Fueling innovation means giving your employees time to dream
    Companies can spur innovation by partnering with one another and by developing a culture that promotes the creation of new ideas by allocating time just for innovation, experts say. For example, at Google, employees are encouraged to spend 20% of their time on possible future products and 10% on wild ideas such as space elevators. "We do have a very maniacal focus on innovation," Google's Khee Lee said. YoungEntrepreneur.com (11/13) LinkedInFacebookTwitterGoogle+Email this Story
Fortune from Failure 
  • How innovation blunders sank Blockbuster, Sony and Sun
    Innovative ideas alone are no guarantee of sustainable success, as companies such as Sony, Blockbuster and Sun Microsystems learned the hard way, writes Faisal Hoque. It's vital to ensure that companies don't rest on their laurels and that leaders continue seeking new ideas and new ways to attain corporate goals. Fast Company online (11/12) LinkedInFacebookTwitterGoogle+Email this Story
Featured Content 
 

SmartQuote 
Bad presentations (and panel discussions and debates) happen to good people."
--Jim Gray, senior associate at Sussex Strategy Group, writing at The Globe and Mail (Toronto).
LinkedInFacebookTwitterGoogle+Email this Story


SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today!
Accounting
Advertising
Automotive
Aviation & Aerospace
Biotechnology
Business
Chemicals
Construction & Real Estate
Consumer Packaged Goods
Distribution
Education
Energy
Finance
Food Service
Health Care
Insurance
Legal
Manufacturing
Media & Entertainment
Nonprofit
Retail
Technology
Telecommunications
Travel & Hospitality
 

Babson Babson College is the exclusive educational contributor to SmartBrief on Entrepreneurs. Babson College, located in Wellesley, MA, is recognized internationally for entrepreneurial leadership in a changing global environment. Learn about our innovative undergraduate curriculum, our MBA degree - ranked #1 by U.S. News & World Report for the 16th straight year - and our executive education programs, "among the best in the world," according to BusinessWeek and Financial Times.  

Subscriber Tools
SIGNUP SEND FEEDBACK E-MAIL THIS BRIEF
Today's Brief - Permalink | Print friendly format | Web version | Privacy policy

Advertise
Corporate Sales Director:  Tom O'Brien (212) 450-1679
 
SmartBrief Community:
 
 
Recent SmartBrief on Entrepreneurs Issues:   Lead Editor:  Brooke Howell
     
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
 
 
© 1999-2012 SmartBrief, Inc.® Legal Information