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- John Deere: Behind the scenes in the new ad campaign
John Deere has a new ad campaign, bringing viewers behind the scenes to explain why "nothing runs like a Deere." In one 15-second spot, the company shows how its riding mower works in subzero temperatures better than a car. Texas-based GSD&M said the ad campaign is the first one launched by Deere in 175 years that explains how the machines "are crafted and meticulously tested." American City Business Journals/Chicago
(3/7)     
| Industry Buzz | | |
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- Miniature parks in San Francisco gain popularity
Parklet applications in San Francisco have doubled as residents and businesses look to create their own public urban oasis. Business owner Ray Bair plans to create a parklet outside his shop that will have a bench, tables and chairs, and landscaping. "I like the idea of using landscaping, using the natural elements to make the park look beautiful, and to create visibility ... making it more vibrant and visible," Bair said. The Epoch Times
(3/7)
| Economic Indicators | | |
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- Rise in household debt might point to spending trend
An annualized 2.5% increase in household debt in the fourth quarter might have ended deleveraging that had been weighing on the economy since 2008. A Federal Reserve report also shows substantial growth in the net worth of households, increasing $1.1 trillion, to $66 trillion. Reuters
(3/7)
- Fed report on economy is cautiously upbeat
The Federal Reserve maintains a broadly optimistic tone in the Beige Book, citing a pickup in consumer spending and a resurgent housing market. "For the Fed, it's slow progress but not enough to alter its rate of asset purchases," BNP Paribas economist Yelena Shulyatyeva said. Reuters
(3/6)
| Inside & Out | | |
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- Get your marketing e-mails noticed
Make your e-mails more effective by choosing a tone that is appropriate for your audience, customizing messages to match the characteristics of recipients, making text easy to skim and evaluating which links are getting clicks, writes Susan Payton of Egg Marketing & Communications. Small Business Trends
(3/5)
- Why bosses should keep on talking
Good leadership is the art of engaging in the right conversations at the right times, write Alan S. Berson and Richard G. Stieglitz. Conversations help bosses build relationships, develop leadership qualities in their direct reports, make better decisions and execute more effectively, they argue. "[I]t is something you need to do well -- consciously and unconsciously -- every minute of every day," they write. Knowledge@Wharton
(3/6)
| Policy Update | | |
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| Diversion | | |
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- A UFO sighting so fake that it must be real?
Filmmaker Aristomenis "Meni" Tsirbas created a video of a fake flying saucer where all other elements, including the observers and sky, are computer-generated. Conspiracy theorists says Tsirbas' film is a coverup and that the video is actually a true recording of an alien encounter. "I even received a mildly threatening personal e-mail from one of these people," Tsirbas says. Wired.com
(3/5)
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A rooftop farm -- covering more than an acre -- will soon be opened atop the renovated warehouse of the Boston Design Center, Kaid Benfield writes. The "Higher Ground Farm" will supply organic fruits and vegetables to the community, while reducing the urban heat island effect and controlling stormwater runoff. The structure is the first rooftop farm in Boston and is said to be the second-largest in the world, Benfield writes. 
