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October 29, 2012
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News for the advertising, media, and marcom industries

  Top Story 
 
  • State laws allowing online gambling could lead to ad boom
    Internet gaming companies could spend between $3.5 billion and $4 billion on marketing in the next five years, says Simon Holliday, director at H2 Gambling Capital. As more states look to take advantage of a Justice Department ruling allowing online gambling provided it's connected to a bricks-and-mortar casino, gambling companies are expected to initially spend 25% to 30% of net revenues on marketing budgets in what Holliday calls "a land grab." Advertising Age (tiered subscription model) (10/29) LinkedInFacebookTwitterEmail this Story
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  Agency News 
 
  • U.S. revenue decline drags Interpublic's Q3 earnings down 66%
    Interpublic Group's earnings dropped year-over-year from $211 million to $71.6 million in the third quarter, due largely to a 5.5% decline in U.S. revenue. Even while citing good international and emerging-markets numbers and positive digital performance, chief executive Michael Roth said that "this was not enough to offset incremental client caution being felt across our industry, the effect of client losses from last year and the comparison to very strong growth in the third quarter of 2011." The Wall Street Journal/Dow Jones Newswires (10/26) LinkedInFacebookTwitterEmail this Story
  • Publicis sees a cloudy future
    Sharp cuts necessitated by challenging business conditions have dashed high hopes for 2012 and rendered the remainder of the year and 2013 hard to predict, says Publicis. "Since the end of the summer, advertisers have increasingly adopted a wait-and-see attitude, canceling or postponing campaigns. We have some good indications for October. November and December will be months of adjustment for advertisers, who will modify budgets based on the economic situation," said Publicis chief Maurice Levy. Reuters (10/26) LinkedInFacebookTwitterEmail this Story
  • Doner is tapped for Smithfield creative
    Smithfield Foods has chosen Doner as its creative agency for the Smithfield and Gwaltney brands, after a review. The incumbent was Lawler Ballard Van Durand. Adweek (10/26) LinkedInFacebookTwitterEmail this Story
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  Creative 
 
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  Media 
  • Mad magazine's ad jabs are instructive for some in the industry
    Mad magazine is marking 60 years of publishing with an anthology that brings together, among other things, some of its best send-ups of the ad industry. For those in advertising who grew up with the magazine, the satires helped them understand that "the really best advertising understands that people are suspect" of ad claims, says David Lubars, chairman and chief creative officer at BBDO North America. "Transparency and honesty are the way to go." The New York Times (tiered subscription model) (10/28) LinkedInFacebookTwitterEmail this Story

  Trends & Research 
  • Layaway plans could lift electronics during the holidays
    Retro toys, such as the return of the Furby, as well as new layaway plans by Wal-Mart, Kmart and Toys R Us are trends to look for this holiday season, say industry experts. The layaway programs may boost sales of higher priced items such as LeapPad2 and the Nintendo Wii U, which are expected to sell alongside toys such as Lalaloopsy Silly Hair Star Doll and the Nerf N-Strike Elite Hail-Fire Blaster. Advertising Age (tiered subscription model) (10/29) LinkedInFacebookTwitterEmail this Story
  Marketer News 
  • Unreal begins "mission to unjunk the world"
    The Unreal candy brand promises treats made with sustainable cocoa and natural ingredients, free of high-fructose corn syrup, dyes and genetically modified organisms. The company is launching with five products that mimic the look and taste of the most popular candies, including M&M's, Milky Way and Reese's Peanut Butter Cups. Advertising Age (tiered subscription model) (10/29) LinkedInFacebookTwitterEmail this Story
  Technology 
  • QR codes link Pepsi drinkers to entertainment news
    PepsiCo and Twitter's Live for Now campaign will include QR codes on soft drink cups that link to entertainment news. "By linking the QR code to video content, the consumer is provided with unique, relevant and engaging content directly from something as simple as a cup," said Mike Wehrs, president and CEO of Scanbuy. Mobile Marketer (10/29) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Account Management Workshop: How to Lead Clients, Grow Accounts and Partner With Creatives -- POSTPONED
    Due to Hurricane Sandy in the New York area and concern for attendees' safety, the Account Management Workshop: How to Lead Clients, Grow Accounts and Partner With Creatives, scheduled for Tuesday, Oct. 30, at the 4A's headquarters, has been postponed.

    The seminar will be rescheduled for Wednesday, Dec. 5, at the 4A's. Registration will begin at 8:30 a.m. and the seminar will start at 9 a.m. on Dec. 5. LinkedInFacebookTwitterEmail this Story
  • Speak to Be Heard! Influencing Others to Take Action
    This 4A's-sponsored workshop, in Denver on Nov. 1, will help you eliminate the static that plagues communicative delivery. After completing this workshop, you will learn how to persuade, sell your ideas, motivate, influence, and simply and effectively communicate face-to-face with a clear message. Stacey Hanke will explain the positive actions you can take to increase your impact and value to your peers, clients and associates. This highly interactive workshop will show you how to immediately implement the skills and tools you learn to your day-to-day conversations.

    Registration is available to both 4A's members and non-members. Visit the website to learn more and to register. LinkedInFacebookTwitterEmail this Story
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  Hot Topics 

Top five news stories selected by 4A's SmartBrief readers in the past week.

  • Results based on number of times each story was clicked by readers.
  SmartQuote 
Being inexhaustible, life and nature are a constant stimulus for a creative mind."
--Hans Hofmann,
German-American abstract expressionist painter


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