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December 28, 2012
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Stories from the Street 
  • Superstorm Sandy provides a boost for some businesses
    Superstorm Sandy caused devastation on the East Coast, but business owners in certain industries have seen an uptick in demand since the disaster. For example, Michael Guarino, who owns Michael's Furniture, has been working long hours as customers attempt to recover from the storm. "I can't even keep up with it," said Guarino, who has increased the size of his staff. (Hackensack, N.J.) (12/27) LinkedInFacebookTwitterGoogle+Email this Story
Caring for Customers 
  • Creative ways to expand your e-mail list
    You might be able to make sure your e-mail marketing list stays healthy by using some creative tactics, writes D.J. Waldow, founder of Waldow Social. You can do this in several ways such as by offering a smartphone application or creating QR codes, he explains. "[I]t's critical that you test what works best for your audience." Duct Tape Marketing (12/27) LinkedInFacebookTwitterGoogle+Email this Story
Keeping Shop 
Managing the Money 
  • Payroll-tax advice for the end of the year
    As the end of the year approaches, you should take certain steps to make sure you're handling payroll taxes properly. For example, you should ensure the tax ID numbers you have on file are current, and your employees should make sure their W-2 and 1099 information is accurate. (12/27) LinkedInFacebookTwitterGoogle+Email this Story
Tips & Tools 
  • New Facebook policy to restrict use of text in cover photos
    Beginning in the middle of January, Facebook is implementing a policy that will require users to limit the amount of text they include in their cover photos and News Feed ads. Facebook's policy emphasizes the importance of picking a good cover photo to represent your brand, Rick Mulready writes. "Switch out your cover photos periodically to keep it fresh," he advises. Entrepreneur online/The Daily Dose blog (12/26) LinkedInFacebookTwitterGoogle+Email this Story
  • Services can help small businesses run loyalty programs
    Companies such as Affinity Solutions, Perka and Belly can help small businesses set up and run loyalty programs for their best customers. For example, Belly, which got its start in 2011, offers a mobile application that can track users' purchases and loyalty points. ZDNet (12/26) LinkedInFacebookTwitterGoogle+Email this Story
News You Can Use 
  • How large businesses are taking advantage of tax loopholes
    As large businesses continue to use loopholes to reduce their tax burdens, small businesses feel as if they've been left out in the cold, writes David Rosenbaum. This pattern of tax avoidance is "one significant cause of the budget deficit, and adds to the tax burden that ordinary Americans bear," according to Sen. Carl Levin, D-Mich. (12/27) LinkedInFacebookTwitterGoogle+Email this Story
Featured Content 

No one has the right to be sorry for himself for a misfortune that strikes everyone."
--Marcus Tullius Cicero,
Roman philosopher and statesman

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