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December 24, 2012News for marketing professionals

  Breaking News 
  • What "Made in the USA" means to consumers
    Though studies show that Americans are willing to pay more for goods labeled "Made in the USA" than those marked "Made in China," marketers at manufacturers such as Whirlpool say that quality still drives sales, while touting U.S.-based factories is just "icing." Other studies confirm that consumers may be more motivated to buy American because of safety and quality concerns, not by jobs-related patriotism. "People are paying attention in categories that are ingested like food, medicine and personal care products, but less so in electronics, office supplies and appliances," says Jonathan Asher, executive vice president at Perception Research Services. The New York Times (tiered subscription model) (12/23) LinkedInFacebookTwitterEmail this Story
  Company News 
  • Other News
  Market Trends 
  • The sky was the limit for buzz-marketing stunts in 2012
    Creating social media buzz was a top priority for marketers in 2012, with two parachute-related stunts leading the way: Red Bull's record-breaking skydive, and James Bond and a Queen Elizabeth lookalike falling from the sky for "Skyfall" at the Summer Olympics. Other stunts, such as Pizza Hut's attempt to bribe Hofstra students into intruding on the presidential debate, showed bad taste or failed to hit the mark, writes Suzanne Vranica. Other hits and misses from the year in advertising are outlined in this article. The Wall Street Journal (12/23) LinkedInFacebookTwitterEmail this Story
  • Food brands take aim at children's smartphones
    Food marketers are shifting their ad spending to mobile and social in a bid to target smartphone-wielding children, according to a Federal Trade Commission report. Social campaigns and branded mobile applications are seen as a cost-effective way to target young consumers, researchers say. "These online media are not necessarily as costly as display advertising, yet potentially have a farther, and more immersive, reach than display advertising," the report notes. The Wall Street Journal (12/23) LinkedInFacebookTwitterEmail this Story
  • Lincoln mobile effort looks to push consumers to dealerships
    Ford's Lincoln is promoting year-end sales events at dealerships via a mobile campaign. The ads, which are running on mobile-optimized sites for the New York Post and Accuweather, seem purposeful and clear to analyst Marci Troutman, CEO of Siteminis. "I see automotive brands starting to understand the mobile ecosystem better in 2013 and start to break away from taking all things Web, mobile, tablet, social and push/pull-related and dumping them all in one bucket, but rather pulling apart and placing a real strategy for mobile in place," she says. Mobile Marketer (12/21) LinkedInFacebookTwitterEmail this Story
  Featured Content 

  People & Personalities 
  • Marissa Hunter gives Ram truck a digital country beat
    Chrysler in 2013 plans to extend the reach of its "Road to the Ram Jam" marketing program that featured country artists such as Zac Brown Band and Kellie Pickler, says Marissa Hunter, head of Ram Truck advertising. The broad-ranging partnership will continue to include Yahoo Music and other digital channels. "We saw a big spike in brand visibility metrics when we promoted Ram on the artists' own fan pages, on social media and through Ram Country [on Yahoo]," says Hunter in this interview. MediaPost Communications/Marketing Daily (12/21) LinkedInFacebookTwitterEmail this Story
  • Other News
  Hot Topics 

Top five news stories selected by AAF SmartBrief readers in the past week.

  • Results based on number of times each story was clicked by readers.
  AAF Spotlight 
  • Mosaic Career Fairs
    The objective of the Mosaic Career Fairs is the same as the Most Promising Program -- to connect top minority talent with leading advertising/marketing and communications companies that are seeking to hire entry-level candidates. Minorities are encouraged to participate; however, this career fair is open to everyone! Mosaic Career Fairs are free for AAF College Chapter members. The 2013 Mosaic Career Fairs will be held on Feb. 6 in New York and on Feb. 21 in Chicago. Read more details. LinkedInFacebookTwitterEmail this Story
Learn more about AAF ->Home Page  |  Membership  |  Calendar of Events  |  News  |  Job Bank

  Editor's Note 
  • SmartBrief will not publish Tuesday
    In observance of Christmas, SmartBrief will not publish Tuesday. Publication will resume Wednesday. Enjoy the holiday! LinkedInFacebookTwitterEmail this Story
There's no one to stop you but yourself."
--Dave Thomas, member, Advertising Hall of Fame

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