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October 11, 2012
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Today's Buzz 
  • Mobile revolution could topple major social networks, Gartner says
    A billion people will access social networks chiefly using mobile devices by 2014, and it's likely that some of today's top players will be displaced by more agile, mobile-friendly networks in the interim, according to a Gartner analysis. "The market is crowded and users can be mercurial, so expect volatility," Gartner's Sandy Shen and Mike McGuire wrote in the report. TechCrunch (10/11) LinkedInFacebookTwitterGoogle+Email this Story
The Social Media ROI Cookbook: Six Ingredients Top Brands Use
In this free report, industry expert, Altimeter, explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free!
Network Update 
  • Marketers take a shine to The Fancy
    Brands are warming to The Fancy, an image-sharing site with a marked resemblance to Pinterest, according to this article. The site's most attractive feature is that the products it shows can be bought directly from the site, turning the social network into an e-commerce platform. ViralBlog (10/10) LinkedInFacebookTwitterGoogle+Email this Story
  • Why Facebook could still beat Google
    Investors are right to be wary of Facebook, but the social network is looking increasingly capable of competing with and beating Google, according to this article. "[T]he current bearishness surrounding Facebook looks like 'icing on the cake'. The company has real money-making projects that attack weak points in the Google armor," writes the author, identified only as Paulina. Seeking Alpha (10/11) LinkedInFacebookTwitterGoogle+Email this Story
  • Other News
Ideas in Action 
  • Advertisers use forgotten tweets to guide social campaigns
    Social marketers act "like goldfish, not elephants," writes Tim Peterson -- they're great at responding to immediate expressions of desire or interest, but far worse at using previous social signals to guide their outreach. New services are emerging to help advertisers put their campaigns into historical context, allowing marketers to target ads based on users' long-forgotten tweets and social posts, which can be used to glean brand preferences and buying patterns. Adweek (10/10) LinkedInFacebookTwitterGoogle+Email this Story
Research and Reports 
  • Study: 25% of Twitter users have never tweeted
    A quarter of Twitter users have never sent a tweet, and use the site as a source of information rather than to broadcast or discuss ideas, according to a Beevolve study of 36 million Twitter profiles. "This is a good reminder that most people don't use Twitter in the same way as those of us in the media-politics-tech-celebrity-sports bubble," Jeff John Roberts writes. GigaOm (10/10) LinkedInFacebookTwitterGoogle+Email this Story
The Takeaway 
  • 10 steps to building a profitable personal brand
    Business owners can make more money with less effort by being themselves and building a strong personal brand, Michelle Villalobos said last week at the National Association of Women Business Owners Women's Business Conference. "You want to be a celebrity in your field so that people are asking for you by name," she said. "When you're top of mind in your field, you get more referrals." Setting up a great website, blogging and using social media are all key to building a brand people will recognize, she explained. SmartBrief/SmartBlog on Social Media (10/11) LinkedInFacebookTwitterGoogle+Email this Story
  • Firms update policies as social media technologies evolve
    Companies increasingly feel the need to update their social media policies on a regular basis to account for new networks and ways of using existing technologies. "Tailoring policies according to the different networks makes it easier for employees to understand and adhere to," Imperva executive Stree Naidu says. ZDNet (10/11) LinkedInFacebookTwitterGoogle+Email this Story
Social Shareable 
  • Narcissism isn't all bad, experts say
    Narcissism gets a bad rap, but in fact a degree of self-love is necessary if we're to grow into psychologically healthy human beings, Mark Vernon writes. Aristotle and Sigmund Freud both saw narcissism as a key step toward acquiring the self-confidence to love and relate to those around you. "You are a delight to be with, having taken in the first love of your parents and now being able to live it yourself," Vernon writes. BBC (10/9) LinkedInFacebookTwitterGoogle+Email this Story
Position TitleCompany NameLocation
Customer service Representative/BookkeeperDuval Srt CoutureNew York, NY
Social Media Manager (2 positions)Airlines for AmericaWashington, DC
Click here to view more job listings.

Your Twitter followers aren't fake, they're just shy."
--John Herman, journalist, as quoted by GigaOm
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.

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