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20 November 2012
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News for mobile marketing professionals

  Campaigns & Strategies 
 
  • Study names Hong Kong's top mobile advertisers
    The top three brands in Hong Kong's HK$166 million mobile marketing space for the year through the end of September are Standard Chartered Bank, Coca-Cola and Walt Disney, according to admanGo. SmarTone, Tencent, NWS Transport Services, Fortress, Sun Hung Kai Financial and Credit Gain Finance rounded out the top 10 list. Mobile advertising represented 2% of all ad spending in Hong Kong during the period. Marketing-Interactive.com (Singapore) (13 Nov.) LinkedInFacebookTwitterEmail this Story
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  Integrated Marketing 
  • Mobile marketing going to next level with NFC
    Near-field communications technology is set to do a lot more than allow contactless payments, opening the way as well for better consumer data collection and more targeted marketing through a variety of media, including digital, print and signage. Marketers will also be able to better analyze consumer response to campaigns in real time. ClickZ.Asia (Hong Kong) (16 Nov.) LinkedInFacebookTwitterEmail this Story
  Research & Metrics 
  • Mobile bridges the marketing gap between rural, urban in India
    Although great disparities in wealth exist between urban and rural dwellers in India, they're fairly close in terms of mobile usage. According to the latest census data, almost half of rural households have a mobile phone, compared with 64% of urban households. Given such widespread access, “marketers need to explore different kinds of content (not just large video files) that are tailored for ‘out-and-about’ usage occasions, and that are not driven by an interruptive model that will only frustrate audiences,” said We Are Social Managing Director Simon Kemp. eMarketer (15 Nov.), ClickZ.Asia (Hong Kong) (16 Nov.) LinkedInFacebookTwitterEmail this Story
  • Australia's mobile commerce soars in just 2 years
    Mobile commerce in Australia totaled A$155 million just two years ago, and now the sector is on track to reach A$5.6 billion this year, according to eBay and PayPal. Almost one-third of Australians now make purchases via mobile and more use their devices for other stages of shopping. Marketing Mag (Australia) (16 Nov.) LinkedInFacebookTwitterEmail this Story
  • Android claims more than 90% market share in China
    More than 9 in 10 smartphones in China now run on Google's Android operating system, compared with less than 6 in 10 last year, a study finds. The trend has proved a boon to local firms, but Google has seen fewer benefits, as some of its programs don't work in China. Analysts note that the figures in the study don't reflect knockoff phones or imported grey-market devices. TheNextWeb.com (15 Nov.) LinkedInFacebookTwitterEmail this Story
  MMA-APAC News 
  • The Smarties™ India 2012 Gallery of Winners Now Available!
    The Smarties™ is the only global awards program dedicated exclusively to mobile marketing and recognizes local, regional and international campaigns in a global contest that truly showcases the ‘best of the best’ in the industry. The first Smarties™ India were held in September and were presented by IMImobile, a leading global mobile data services platform and solutions provider to enterprises, mobile operators and media companies. The award winners were adjudged by a global jury of senior brand marketers and advertising executives under the guidance of Jury Chair Vishnu Mohan, Chief Executive Officer, Havas Media Asia Pacific. Click here to view the full gallery of winners. LinkedInFacebookTwitterEmail this Story
  • LBS Marketing Kicks Off in Singapore and Mobile Stats From MMA
    Location-based services marketing is more than just checking in on Foursquare or Facebook, and it’s set to become bigger as the Location Based Marketing Association opened its regional chapter in Singapore this month. Juniper Research estimates mobile LBS to be worth US$12.7 billion by 2014, with more than 1.5 billion people using it. View the full article on ClickZ.asia here. ClickZ.Asia (Hong Kong) (13 Nov.) LinkedInFacebookTwitterEmail this Story
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