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October 10, 2012
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Location in the Language of Business

  Location Ecosystem 
  • Telefónica to sell wireless customer location data
    Location data from customers of mobile operator O2 are being sold to companies for marketing purposes. Parent company Telefónica's Dynamic Insights unit is in charge of making the big data anonymous and aggregating it for clients. Fixed line access as well as Wi-Fi hot spots will help the company collect more data than might otherwise be possible. "Big data is one of the key building blocks of the digital economy. Approached in a smart and responsible way it has the potential to transform every part of business and society -- providing economic growth and improving people's lives," Telefónica's Stephen Shurrock said. ZDNet (10/9) LinkedInFacebookTwitterEmail this Story
  • Other News
  Industry Applications 
  • Solar ROI calculations are automated with new software
    Using data, analytics and computer mapping, Geostellar has created a platform to lower costs in solar energy return on investment assessments, according to this article. Manually figuring out the ROI of solar energy for buildings has been costly and time consuming. Geostellar automates the process providing data on such things as roof slope, shadows, weather patterns and other localized factors. LBx Journal (10/9) LinkedInFacebookTwitterEmail this Story
  • Hoteliers look to mobile to connect with customers
    According to EyeforTravel's Travel Consumer Report 2012-13, hoteliers should take advantage of mobile-based opportunities. In the U.S., 20% of all arrangements are booked on mobile devices, a trend expected to rise. Geo-location offerings, such as spa and meal promotions, are also another way to engage guests. 4Hoteliers (10/2) LinkedInFacebookTwitterEmail this Story
  • Construction companies turn to RFID to manage workers
    Construction companies are turning to RFID technology to keep track of their workers, minimize risk and ensure compliance with regulations. Tags on safety equipment or smart cards send location data to tablets or smartphones of managers who use the data to direct projects and workers more efficiently, this article notes. Constructech (free registration) (10/10) LinkedInFacebookTwitterEmail this Story
  Business Strategy and Planning 
  • Location, directions are key for restaurants in mobile searches
    Finding a restaurant's location and how to get there are the top activities related to restaurants on mobile devices, according to research by Telmetrics and xAd. Location was a less likely to be named as an important factor than price and positive reviews, according to the survey. eMarketer (10/9) LinkedInFacebookTwitterEmail this Story
  • How GIS can help the Indian government improve planning
    Geospatial data from the Indian Space Research Organization can help state and local officials in their decentralized planning, North East Space Application Center director S Sudhakar said at a recent gathering. GIS maps from the ISRO have a higher resolution than Google Maps and can help planners in agriculture, health and family welfare and education. The Economic Times (India) (10/5) LinkedInFacebookTwitterEmail this Story
  Industry Association News 
  • The Location Forum is looking out for the most innovative uses of location data
    This week we spotted the use of QR codes on headstones. Check it out here. With more location tagged headstones imagine the potential services for friends and family of the departed … weather monitoring, visitor monitoring, grounds monitoring, etc. Send us your most innovative, controversial or just plain weird use of location and we'll include it in a future edition of Location SmartBrief. LinkedInFacebookTwitterEmail this Story
Learn more about LBx ->What is LBx?  |  LBx Articles  |  The Location Forum  |  Imaging Notes  |  Contact LBx

  SmartQuote 
No need to hurry. No need to sparkle. No need to be anyone but oneself."
--Virginia Woolf,
British writer


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