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November 13, 2012News for marketing professionals

  Breaking News 
Is Pricing Low Your Strategy to Success? Think again.
Pricing is the heart of a business. It affects everything you do and is affected by everything you do. Economists talk of supply and demand as key factors behind pricing—successful entrepreneurs manipulate demand by making their products more desirable. These six steps will help you determine the right price for your product or service, read the article and learn how to get pricing right.

  Company News 
 
  • Old-fashioned sex appeal works for Victoria's Secret
    Limited Brands' marketing for Victoria's Secret may seem like a throwback, but it's working, writes Sapna Maheshwari. The annual network television special featuring nothing but lingerie and costume-clad women strutting down a runway had an audience of 11.5 million last year, the best ratings since 2002, and sales are up 7% in the past three quarters to $4.33 billion. Though the brand uses social media and e-mail for chatter, it relies on the show for what Chief Financial Officer Stuart Burgdoerfer calls its "emotional content." Bloomberg Businessweek (11/12) LinkedInFacebookTwitterEmail this Story
  • Google gets more ad cash than the entire print-media industry
    Google's online ad business netted revenues of $10.9 billion in the first half of 2012 -- about $400 million more than the combined ad revenues of the entire U.S. print-media industry. Analysts note that Google's total includes worldwide revenues; still, the figure is seen as an indication of digital advertising's increasing importance. CNET/Internet & Media blog (11/12) LinkedInFacebookTwitterEmail this Story
  • Other News
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Market Trends 
  • Brands' studies of millennials reveal hidden habits
    Campbell marketers are studying millennial-generation consumers close up, by hanging out with them in "hipster hubs" such as New York, Boston and London. Campbell says that members of the generation "go through life sampling." Frito-Lay, which conducted its own studies, says millennials look for the extraordinary. At stake is the $65 billion the 18-to-34 year old group is expected to spend on consumer-packaged good in the next 10 years. Advertising Age (tiered subscription model) (11/12) LinkedInFacebookTwitterEmail this Story
  • Consumers are still skeptical about digital advertising
    Most marketers now believe digital advertising to be more effective than TV ads -- but consumers apparently didn't get the memo. A recent survey found that two-thirds of consumers felt TV ads were more effective, and about the same proportion said they would prefer to receive ads in either print or broadcast formats rather than online. eMarketer (11/13) LinkedInFacebookTwitterEmail this Story
  Interactive 
  • Callaway campaign for new driver brings Twitter to the fore
    Callaway Golf is prepping the release of a new driver in January by using a Twitter contest to generate excitement. Aided by Mass Relevance imagery, part of the golf club will be revealed incrementally, a different stance than the usual secrecy about club designs. The Twitter campaign "allows us to have more of a conversation with fans and followers and let them feel more part of what we do versus a one-way message," says Senior Vice President of Marketing Harry Arnett. MediaPost Communications/Marketing Daily (11/12) LinkedInFacebookTwitterEmail this Story
  • Other News
  Featured Content 
 

  People & Personalities 
  • Travel Channel burns Anthony Bourdain with Cadillac spots
    Anthony Bourdain, the star chef in Travel Channel's "No Reservations" show, is boiling over what he claims to be an unauthorized product integration of Cadillac during an episode. "Scenes of me, my face, and with my voice, were edited in such a way as to suggest that I might be driving that Cadillac," Bourdain wrote in a blog. Travel Channel called his decision to make his complaint public "unfortunate." The final episode of "No Reservations" aired Nov. 5; Bourdain will host a CNN show beginning next year. Advertising Age (tiered subscription model) (11/12) LinkedInFacebookTwitterEmail this Story
  SmartQuote 
If you can give your son or daughter only one gift, let it be enthusiasm."
--Bruce Barton, member, Advertising Hall of Fame

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