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September 24, 2012
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Today's Buzz 
  • Facebook teams with to deliver targeted ads: Facebook is partnering with to deliver targeted ads. Facebook is not revealing the identity of its users to users, but links them indirectly in the Marketing Cloud. "Imagine having context into a prospect's interests, likes and dislikes before walking into a sales pitch -- you may even learn what competitors are in the deal," said's Andy MacMillan. Computerworld/IDG News Service (9/21) LinkedInFacebookTwitterGoogle+Email this Story
Network Update 
  • Twitter CEO offers an olive branch while defending new policy
    A new, free tool offered by Twitter allows for manual curating and republishing of tweets. CEO Dick Costolo says that offering demonstrates a neutrality the company had been accused of violating when it constructed new rules regarding third-party aggregation of Twitter streams. Costolo said those third parties were being restricted because they were exploiting the network without adding value to it, not because Twitter has designs on becoming a media network in and of itself. Reuters (9/21) LinkedInFacebookTwitterGoogle+Email this Story
Ideas in Action 
  • How foodies are building niche communities online
    Digital word-of-mouth is allowing food lovers to form themselves into tight-knit online communities and discussion groups dedicated to niche interests such as roasting coffee beans, making honey and adapting to high-protein diets. Such groups have passionate followings, but they never would have been possible before social networks gave like-minded foodies a way to find one another, says ketogenic diet aficionado Aaron Osteraas. "Reddit and the Internet are enablers of this kind of community, allowing open discussion of ideas between people," he explains. (9/23) LinkedInFacebookTwitterGoogle+Email this Story
  • Volvo's Pinterest contest realizes road-trip dreams
    Volvo's "Joyride" contest encourages travelers to map out their dream road trip and pin it on Pinterest. The winning itinerary -- based on a combination of re-pins, likes, comments and creativity -- will get to realize the road trip with a four-day lease of a Volvo S60 T5 AWD, hotel stays and gift cards for gas and other necessities. Linda Gangeri, Volvo's manager of marketing platforms and technologies, says the move represents more intention-driven social marketing by the brand. ClickZ (9/21) LinkedInFacebookTwitterGoogle+Email this Story
Research and Reports 
  • Twitter gaining bigger audience in Mexico
    There are nearly 12 million Twitter users in Mexico and about 8.3 million are active, according to a study by Mente Digital. About 44% of those users posted personal photos via Twitter, putting Mexico ahead of all countries but China and India. However, the research revealed that just 14% of Mexican Twitter users sent tweets during live TV shows. eMarketer (9/24) LinkedInFacebookTwitterGoogle+Email this Story
The Takeaway 
  • Paid media on Twitter can get a marketing campaign rolling
    Using Twitter's paid media platform can be an effective tool for getting the ball rolling on a marketing campaign, writes Justin Freid. Promoted Accounts and Promoted Tweets can reach more users, and analytics data can help companies build a quality community on Twitter, which leads to better prospects. Such tools can be especially useful for reaching out to highly influential community members, he writes. "This information can be used not only to fine-tune your advertising and Twitter campaigns but also can help you understand what type of content needs to be produced on your blog or shared on other social media sites," Fried concludes. (9/21) LinkedInFacebookTwitterGoogle+Email this Story
Social Shareable 
  • "Pie of the Tiger" crowned World Custard Pie tossing champ
    Sixteen teams, experienced in the art of "flanning" -- or pie throwing -- took part in this year's World Custard Pie Championships in Kent, England. Organizers used 700 pounds of flour to make the flour and water "pies" that teams lobbed at each other. Kent's "Pie of the Tiger" emerged as the cream of the crop. The Telegraph (London) (9/23) LinkedInFacebookTwitterGoogle+Email this Story
Featured Content 

Most Read 

Top five news stories selected by SmartBrief on Social Media readers in the past week.

  • Results based on number of times each story was clicked by readers.
Position TitleCompany NameLocation
Customer service Representative/BookkeeperDuval Srt CoutureNew York, NY
Social Media Specialist - Search and ReputationBanfield Pet Hospital Portland , OR
Social Media Manager (2 positions)Airlines for AmericaWashington, DC
Social Media SpecialistWhiteWave FoodsBroomfield, CO
Click here to view more job listings.

We kept hearing back [from marketers] that we needed to push further and help them do a better job."
--Brad Smallwood, Facebook's head of measurement and insights, as quoted by the Financial Times
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.

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