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- ShopRite tests department rearrangement
ShopRite stores are testing configurations of food and nonfood items "to engage customers the way they want to buy," said Steve Henig, vice president for corporate merchandising and marketing. Though no space was added, sales tripled in stores with an updated pet department, he said, and the company is testing changes to the baby and household departments. Supermarket News (free registration)
(2/11)
- Brookshire becomes a GreenChill partner
Brookshire Grocery says it will "go beyond regulatory requirements" to protect the ozone layer as part of the Environmental Protection Agency's GreenChill Advanced Refrigeration Partnership. Partners reduce refrigerant leaks and choose environmentally friendly refrigerant to achieve an emission rate that is typically 50% lower than the national average. Supermarket News (free registration)
(2/11)
 | Kellogg Innovations: You'll love the insights.
The latest innovations from Kellogg are here. Time to share the love with new flavors, new ideas and research-driven expansions that can push your center store growth to even higher levels. For the full story on all the market-driven innovations for 2013, contact your Kellogg sales representative. For an overview of the hottest innovations, start here. |
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- Brand Keys report shows value of connection
The annual Customer Loyalty Engagement Index by Brand Keys shows that consumers are most influenced by emotional engagement, with high ratings going to Dunkin' Donuts coffee and packaged coffee, Coke and Diet Coke. "If marketers don't have a real handle on the emotional side of the purchase and engagement process, they end up with a 'placeholder,' one whose name people know but don't know for anything in particular and have absolutely no [brand] advantage in the marketplace," Brand Keys President Robert Passikoff said. QSRWeb.com
(2/11)
- Report examines men's shopping behavior
An eMarketer report looks at male buying habits and how marketers of personal-grooming products can best reach men. Among the findings: Men prefer browsing online to standing in a store aisle. eMarketer
(2/11)
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- NYC mayor touts sodium-reduction success
New York Mayor Michael Bloomberg said 21 companies have voluntarily reduced sodium levels in their products as a response to his push for healthier eating. The companies, including Heinz, Butterball and Starbucks, "demonstrated their commitment to removing excess sodium from their products and to working with public health authorities toward a shared goal -- helping their customers lead longer, healthier lives," he said. CBS News/The Associated Press
(2/11)
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 | The Buzz(CORPORATE ANNOUNCEMENTS)
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Interested in learning more about advertising with SmartBrief? Click here for detailed industry information and media kits.
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- Are digital shelf tags next?
A typical supermarket changes the price of about 10,000 items each week, a daunting challenge for workers tasked with making sure the shelf price matches with what's in the computer. San Jose, Calif.-based Altierre has spent a decade developing the technology to power digital shelf tags that change with the computer. The New York Times (tiered subscription model)
(2/9)
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Which gender says it feels less successful in healthy-eating habits compared with a few years ago?
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 | Do not teach your children never to be angry; teach them how to be angry."
--Lyman Abbott, American theologian, author and editor

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