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February 4, 2013News for the food, beverage and consumer packaged goods industry

  Company Watch 
  • Tabasco sales heat up during football season
    The Super Bowl looms large in the history of Tabasco, invented by Edmund McIlhenny after the Civil War and still in the McIlhenny family. "The Super Bowl event is the single biggest month for hot sauce. It's huge," said Paul McIlhenny, the current chief executive of Louisiana company, which sees demand for its hot sauces spike during football season. The New York Times (tiered subscription model) (2/3) LinkedInFacebookTwitterEmail this Story
  • Other News
Financing and the latest industry trends
How much will consumer concerns about the overall economy continue to impact commodities? Is the USDA raising or lowering production estimates for 2013? Learn about these key developments, GE Capital's industry financing trends and more. Download GE's latest food & beverage Industry Research Update now.
  • Hass avocado consumption tops 1.5 billion pounds
    Sales of Hass avocados were up 34% in 2012, exceeding 1.5 billion pounds. "Stronger avocado supply is motivating retailers to promote the fruit more aggressively, generating increased velocity at point of sale," said Emiliano Escobedo, executive director of the Hass Avocado Board. Progressive Grocer (2/1) LinkedInFacebookTwitterEmail this Story
  Advertising & Marketing 
  • Super Bowl blackout turns into viral gold for Oreo
    Oreo took advantage of the Super Bowl's third-quarter blackout, sharing an image on Twitter captioned with the words "You can still dunk in the dark" that was retweeted thousands of times. Marketing agency 360i attributed the spur-of-the-moment ad's success to a "mission control" it established with Oreo brand executives during the game that enabled the agency to seek lightning-fast approval. "When all of the stakeholders come together so quickly, you've got magic," said 360i President Sarah Hofstetter. BuzzFeed (2/3) LinkedInFacebookTwitterEmail this Story
  Retail Spotlight 
  • Fresh & Easy doesn't plan to close stores
    In a Facebook message, Tesco's U.S. banner, Fresh & Easy Neighborhood Market, told shoppers that though it is undergoing a strategic review, it is not about to close. "While we don't know exactly what the outcome of this strategic review process will be, we want to assure you we don't have plans to close stores and we're confident Fresh & Easy can continue to be your favorite neighborhood market," Fresh & Easy said. Bloomberg Businessweek (2/1) LinkedInFacebookTwitterEmail this Story
  Hot Topics 

Top five news stories selected by GMA SmartBrief readers in the past week.

  • Results based on number of times each story was clicked by readers.
  Health & Wellness 
  • USDA proposes stricter rules on school snacks
    The amount of calories in snacks sold to students at vending machines or outside the school lunch line should not exceed 200, the U.S. Department of Agriculture announced in a proposal on Friday. Under the proposed rules, schools also are encouraged to sell water, low-fat and fat-free milk and 100% juice drinks. Setting higher standards for school snacks will mean "the healthy choice is the easy choice for our kids," Agriculture Secretary Tom Vilsack said. Reuters (2/1) LinkedInFacebookTwitterEmail this Story
  • Study: Small and large snacks are equally satisfying
    Study participants who ate a small snack reported that their cravings and hunger were as satisfied as those who ate a larger snack. "[A]lthough providing larger portions increased snack calorie intake by 77% (103 calories), after 15 [minutes] they do not reduce hunger or cravings any more than smaller portions," researchers wrote in Food Quality and Preference. FoodNavigator (2/1) LinkedInFacebookTwitterEmail this Story
  GMA News 
  • Maximize your 2013 GMA Science Forum experience
    Make the most of your time at the GMA Science Forum in Washington, D.C., by joining us for two full days of pre-conference workshops and events on April 1-2, including:

    • The 2nd annual GMA open house and lab tour followed by a networking lab tour reception at GMA (GMA members only)
    • Both full and half-day workshop options
    • Numerous built-in networking opportunities

    These workshops provide intensive instruction and in-depth training on the regulatory, technical and health issues that matter to CPG companies today.

    Workshops include:

    • Sodium Policy: National and International Considerations
    • Everything You Wanted to Know About the Molecular Tracking of Bacterial Pathogens
    • Green Chemistry: Understanding State Regulatory and Compliance Requirements
    • FSMA Validation, Verification and Finished Product Testing: Your New Tasks Identified and Explained

    Space is limited, so book early. A separate workshop fee is required. Participants may register for the pre-conference workshops without registering for the main Science Forum event, however discount packages are available. For more information, visit

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Position TitleCompany NameLocation
Sales Associate (Consumer Products)WestAppleton, WI
Director, State AffairsGrocery Manufacturers Association (GMA)Washington, DC
Senior Manager, Health and Nutrition PolicyGrocery Manufacturers Association (GMA)Washington, DC
Ghirardelli Chocolate CompanyFood TechnologistSan Leandro, CA
Senior Vice President, DevelopmentWETAArlington, VA
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Chinese philosopher

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