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March 29, 2013
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • AT&T's March Madness strategy is a social slam dunk
    AT&T has crushed the opposition on Twitter during March Madness, running a flurry of Promoted Tweets and Promoted Trends tied to the NCAA basketball tournament and winning a corresponding uptick in followers and retweets. In an unusual move, AT&T bought ads to promote the NCAA's own @MarchMadness handle, effectively promoting the NCAA's content in order to highlight its own sponsorship. "This is new territory," AT&T's Blair Klein says. "It's been interesting for engagement rates and net followers. We've been really pleased." Adweek (3/28) LinkedInFacebookTwitterEmail this Story
  • Report: Display ads will continue strong growth
    Digital display ad revenue at big firms such as Facebook and Google will maintain its double-digit growth rate through 2013, eMarketer reports, with total spending hitting $17.7 billion, up $2.7 billion from 2012. Strong growth is expected to continue in coming years, with total spending likely to hit $23.87 billion in 2015. eMarketer (3/29) LinkedInFacebookTwitterEmail this Story
  Getting the Word Out 
  • Amazon to acquire social network Goodreads
    Amazon says it will purchase book-recommendation website and social network Goodreads. The move will give Amazon access to an online community with more than 16 million members. "We're looking forward to inspiring greater literary discussion and helping more readers find great books," Goodreads CEO Otis Chandler said in a statement. Reuters (3/28) LinkedInFacebookTwitterEmail this Story
  Developer Update 
  • Is your app ready to battle the forces of evil?
    When creating mashup applications, it's important to remember -- but not to accept uncritically -- the programming maxim that "all input is evil," writes Tim Kulp. A better approach is to distinguish between "good" and "bad" data inputs and to be clear about the boundaries between the two, Kulp argues. (3/29) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  • Responsive design vs. real-world challenges
    A mobile-first design philosophy is all well and good, but it's sometimes necessary to build mobile or responsive solutions for websites originally developed without an appropriate mobile strategy. Doing so can be difficult, but it's a good way to learn about the challenges of supporting multiple devices with a single code base, writes Alex Fedorov. (3/28) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • Why bargain-basement Web hosting is a bad idea
    A small business' choice of Web host can affect all areas of its online activity, Jeff Hindenach writes. Low-cost options exist, but they might come with data storage limits, dictate your domain name and allow ads on your site. That means it's often better to spend a little more to get a premium hosting service. "When comparing free Web hosts to paid Web hosts, it's really a matter of you get what you pay for," he warns. The Huffington Post/The Blog (3/27) LinkedInFacebookTwitterEmail this Story
  Association News 
  • 2013 WebAward competition sponsors
    The 2013 WebAwards are sponsored by the following leading organizations: BGT Partners, PR Newswire, Burst Media, EContent Magazine, ExactTarget, ad:tech conferences, Internet World UK, SES Conferences, Webmaster Radio, and Website Magazine. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community. LinkedInFacebookTwitterEmail this Story
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  On Leadership 

Top five news stories from SmartBrief on Leadership this week. Want more leadership news?

It is impossible to live pleasurably without living prudently, and honorably, and justly; or to live prudently, and honorably, and justly, without living pleasurably."
Greek philosopher

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