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February 19, 2013
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • Top-level domains could mean the return of a "chaotic" Web
    The launch of new top-level Web domains could force many companies to spend extra cash protecting their brands online, experts say. The launch, which begins in April, is expected to be "expensive and chaotic," one lawyer says. Adweek's Katy Bachman notes, "Without added protections, advertisers fear the worst. But in the end, it could be consumers who suffer the most if they can't trust or find a brand name on the Internet." Adweek (2/18) LinkedInFacebookTwitterEmail this Story
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  • Long-form videos win more ads, better completion rates
    Online videos that last 20 minutes or longer see far more ad placements and higher completion rates than shorter Web videos, according to a FreeWheel study. Long-form videos loaded 9.4 video ads on average, while medium-length videos loaded an average of 1.3 video ads per clip, and shorter videos averaged 0.66 ads per video. eMarketer (2/19) LinkedInFacebookTwitterEmail this Story
  Getting the Word Out 
  Developer Update 
  • BBC sparks fight over DRM's place in HTML5
    The BBC is involved in a controversy over the degree to which HTML5 standards should provide support for digital rights management content-protection tools. Opponents of such measures say the BBC is violating its duty, as a publicly funded broadcaster, to put the public interest ahead of its own content and intellectual property rights. (U.K.) (2/17) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  • The website tool that watches users back
    New Web technology from Marko Dugonjić uses a computer's built-in video camera to figure out how far the user is sitting from the screen, and then adjusts design elements such as font size in real time to ensure a comfortable browsing experience. Webmonkey (2/18) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • Google helps SMBs get started online
    Google is helping small businesses build free websites, and is giving away coupons for its AdWords service to sweeten the deal. More than half of SMBs still don't have websites, so it's in the search giant's interest to help SMB owners get started, explains Scott Levitan, Google's director of small-business engagement. The Washington Post (2/18) LinkedInFacebookTwitterEmail this Story
Everything that lives, lives not alone, nor for itself."
--William Blake,
British poet and painter

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