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January 3, 2013News for the cable and broadband industry

  Business News 
  Business Services Update 
  • Greater faith in Internet reliability lifts VoIP prospects
    Voice over Internet Protocol is expected to grow at an annual rate of 16.7% over the next five years, despite the competition from cellphones, according to an IBISWorld forecast. Analyst Kevin Boyland credited the comeback to greater trust in the "robustness" of the Internet. "[C]able-based VoIP providers will likely remain the largest players in the industry due to the popularity of cable TV," Rory Lidstone writes. (1/2) LinkedInFacebookTwitterEmail this Story
  • Other News
  Eye on Video 
  • Other News
  Marketing Trends 
  • Food Network cooks up rebranding as viewers eat it up
    Food Network is rebranding its cable presence with a modified logo and other changes that emphasize an expansion of its programming beyond the expected instructional cooking shows. The Scripps Network Interactive-owned network is coming off its most-watched year, when it averaged 1.1 million viewers in prime time. Variety (subscription required) (1/2) LinkedInFacebookTwitterEmail this Story
  • Pixar boosts "Monsters University" during Rose Bowl broadcast
    A Pixar ad for the film "Monsters University" was conceived as a typical university booster seen during college-football broadcasts. It first aired during ESPN's broadcast of the Rose Bowl, as if it were a real school. "Imagine an education where extraordinary becomes standard," says the ad's voice-over. A corresponding website reinforces, the gag with information on scholarships and enrollment as well as bios for instructors. The Hollywood Reporter (1/2) LinkedInFacebookTwitterEmail this Story
  Association News 
  • CTAM's Advanced Cable Solutions Consortium, at the forefront in new media space
    Top video distributors, content providers and technology developers work together in CTAM's Consortium to easily explain the latest in cable technology. Topics such as multiplatform, On Demand, 3DTV, IPV6 and metrics are centrally located and defined on CTAM's Advanced Cable Resources page. LinkedInFacebookTwitterEmail this Story
  • CTAM study Watchapalooza connects emotions with viewing habits
    Mark Greatrex, chief marketing and sales officer, Cox Communications, discusses how viewing content across multiple devices within the home is highly valued by the consumer. He believes marketers and content providers can learn more from closely looking at viewing occasions and the associated emotions of the consumer, as reported in CTAM's recent study Watchapalooza. LinkedInFacebookTwitterEmail this Story

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