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- Pepsi puts the King of Pop back in its marketing
PepsiCo has announced a deal with the estate of Michael Jackson to use the image of the late pop star in a new worldwide marketing campaign. The campaign, which will include a TV ad, special-edition cans bearing Jackson's image and opportunities to download new versions of some of Jackson's most well-known songs, will debut in the U.S. and China. USA TODAY/The Associated Press
(5/3)     
| Retail News | | |
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- Lululemon to take its yoga togs global
Canada-based Lululemon operates the majority of its 174 stores in North America, but the yoga apparel chain has its eye on adding international markets. The company, which has booked nine consecutive quarters of strong sales and earnings growth, has opened London and Hong Kong showrooms that could become permanent stores, and it's eyeing opportunities in Europe, Asia and Australia, analysts say. Investor's Business Daily
(5/1)
- J.C. Penney taps former Home Depot executive as CFO
J.C. Penney has named former Home Depot finance vice president Ken Hannah as its new chief financial officer, replacing former CFO Michael Dastugue, who left last month. Most recently, Hannah served as president of solar energy at MEMC Electronic Materials. Women's Wear Daily (subscription required)
(5/3)
- Men's Wearhouse tailors new campaign for young buyers
New Men's Wearhouse commercials are cut to suit younger tastes. "Younger men are paying more attention to their personal style and how they present themselves," said Men's Wearhouse's senior vice president of marketing, Matt Stringer. The company has designed a new line with younger styling and hosts a new website encouraging prospective customers to "Suit Yourself" and express individual tastes. MediaPost Communications/Marketing Daily
(5/3)
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- Fred Segal to brand product line, open new stores
High-end, Southern California-based retailer Fred Segal has licensed its name to Sandow Media. The deal calls for the creation of a global retain chain, specially branded clothing and other merchandise and the developing of an e-commerce site. The two Fred Segal stores in Santa Monica, Calif., and West Hollywood, Calif., will be operated independently. Home Textiles Today
(5/3)
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- "The Avengers" adds firepower to Marvel's boffo licensing program
Disney has tapped a wide range of licensing and marketing partners for the big-screen version of "The Avengers." The franchise's mass appeal has allowed Disney to sign up hotel, fragrance and luxury automaker partners, along with the expected toy deals. Meanwhile, toy licensee Hasbro is projected to tally a new high of $400 million in revenue from "The Avengers." Bloomberg Businessweek
(5/4)
- Hasbro expects blockbuster summer
Hasbro's Hollywood strategy seems to be paying off with the Universal Pictures movie version of "Battleship," which has scored $171 million in ticket sales in global markets ahead of its U.S. premiere this summer. Hasbro, which also has Paramount's "G.I. Joe: Retaliation" coming out in June, in 2011 earned $162 million in royalties from movies and TV licensing. The screen projects help promote Hasbro's products, with its "Transformer" series responsible for $1.6 billion toy sales. Reuters
(5/3)
| Tech Trends | | |
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- Report: Affluent men spend more than women online
There are about 19 million wealthy men online and most of them are shopping, spending more than their female counterparts, according to iProspect. About half spend more than $4,000 shopping online each year, a trend fueled largely by a preference for researching and buying clothing and accessories. CNBC/Consumer Nation blog
(5/2)
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Update your free listing in the LIMA Licensing Directory
Watch for your personal e-mail from LIMA that will take you to your free listing in the LIMA Licensing Directory -- a comprehensive list of all players in the licensing industry, containing both member and non-member companies. In order to have the most up-to-date information, LIMA periodically reaches out to verify your company listing and make any changes or additions you feel are needed. Don't pass up this opportunity to update your information and increase your company's visibility to virtually everyone in the industry. For more information, contact Louise Q. Caron, vice president of member relations, at louise@licensing.org.
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LIMA's coming to Chicago for May 8 networking event!
Join LIMA and your licensing industry peers at a special networking event on the evening of May 8 during Sweets & Snacks Expo. Everyone's getting together that night, 5:30 to 7:30 p.m. at Fado, 100 West Grand Ave., Chicago, 60654, for a casual evening of networking. Cost is $25 per person for beverages and hors d'oeuvres. Sign up today!
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