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December 17, 2012
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News covering the digital entertainment industry

  Entertainment News 
  • Amazon adds 2 shows through deal with Turner, Warner Bros.
    Subscribers to the Amazon Prime video-streaming service will gain access to the television programs "Falling Skies" and "The Closer" under a deal with Turner Broadcasting and Warner Bros. "Subscription-on-demand services continue to grow in the consumer marketplace, and this deal represents a way to help expand our viewership from TV Everywhere and introduce a wider audience to this hit series," said Deborah Bradley of Turner Broadcasting. Broadcasting & Cable (12/17) LinkedInFacebookTwitterEmail this Story
  • How your home TV can get smart with Netflix, other apps
    Internet-connected television sets nowadays come loaded with applications for Netflix and other video-streaming services, but there are other ways to get Netflix running on an HDTV, Rob Pegoraro writes. He recommends buying a Blu-ray player with a Netflix app. Getting a TV and Blu-ray player made by the same manufacturer is a way to reduce the number of remote controls needed, he adds. USA Today (12/17) LinkedInFacebookTwitterEmail this Story
From Baby Boomer to Millennial
Michael Parrish Dudell, bestselling author and one of nation's leading Millennial voices, explains why now, more than ever, is the time for businesses to anticipate the rapidly evolving expectations of the new workforce or face the very real threat of irrelevance. Read the brief to get the facts on the huge impact Millennials will and are making in the workplace.
  • Video clips from bowl games are headed to Twitter
    ESPN and Ford have established a temporary partnership to distribute short video clips from college bowl games on Twitter. The clips, of 30 seconds or less, will run through Jan. 15, and each will include a short sponsor message from Ford. Adweek (12/14) LinkedInFacebookTwitterEmail this Story
  • Other News
  Monetizing Content 
  • Many U.S. publishers foresee mobile profits on the horizon
    Ninety percent of U.S. newspaper and magazine publishers have mobile-specific content, but fewer than a quarter have seen their efforts pay off in increased profits, a survey indicates. The poll of 210 publishers by The Alliance for Audited Media found that publishers are nevertheless optimistic about their mobile prospects, with more than half reporting they expect to see returns on their investments within two years. (12/17) LinkedInFacebookTwitterEmail this Story
  • Other News
  Integrated Marketing 
  • Rewards, offers embedded in app ads increase engagement
    Consumers want in-app rewards for viewing an ad, according to analysts responding to several recent surveys. "Consumers are telling us that standard banner-based advertising on mobile isn't what they want, but that ad sponsored in-app rewards, or incentivized ads, are a more logical and effective way to connect with them," says Tapjoy's Patrick Seybold. A Kiip survey showed that offers led to higher engagement rates for brands such as Pepsi, which included coupons in ads. Mobile Marketer (12/14) LinkedInFacebookTwitterEmail this Story
  • Wal-Mart doubles down on mobile with expanded Facebook campaign
    Wal-Mart says it's launching an aggressive marketing effort on Facebook following the success of a mobile-advertising push on Black Friday that was the largest ever attempted on the platform. Wal-Mart bought 2 billion ads to run on the social-networking site during the holiday season in an effort to extend the momentum, while Facebook continues to work with retailers on customizable advertising solutions as a means of monetizing its mobile content. The Wall Street Journal (12/16) LinkedInFacebookTwitterEmail this Story
  eBooks, Tablets and More 
  • Apple boosts iPad Mini production
    Apple's experiment with a smaller version of its tablet computer appears to be paying off, with demand for the iPad Mini so strong the company has ordered twice as many devices as it had anticipated needing. An NPD analysis says Apple will continue to hold about 60% of the tablet market in 2013, but must overcome supply challenges. eWeek (12/17) LinkedInFacebookTwitterEmail this Story
  • Mobile firms spend big bucks for a piece of Dutch 4G market
    Mobile operators in the Netherlands shelled out more than twice as much money as expected in 4G auctions that closed on Friday, pushing stocks down and raising the prospect of higher infrastructure fees when European governments begin handing out Long-Term Evolution licenses. The Dutch auction generated nearly $5 billion in proceeds, and forced KPN -- which emerged as one of the winners -- to cancel its dividend for 2012. The New York Times (tiered subscription model) (12/17) LinkedInFacebookTwitterEmail this Story
  • Other News
  Entertainment Matters at CES 
  • Sign up for an Official 2013 CES Show-Floor Tour
    Get the most out of 2013 International CES® by taking an official two-hour guided show-floor tour. There are five to choose from: General Overview, Connected Home and Digital Health and Fitness, Wireless and Wireless Devices, Technology for Investors and Financial Professionals, and the Retailers and Buyers Tour. In partnership with CEA, Shelly Palmer and his team of experienced tour guides will help you identify and understand key technologies and services, differentiate offerings and create action items and strategic take-aways. You'll also get the Shelly Palmer Digital Leadership™ CE Report (a $495 value). Enter the code CESB at checkout to receive 25% off until Dec. 24. Sign up today! LinkedInFacebookTwitterEmail this Story

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There are always going to be advertisers who want their own custom program. But realistically, a media company can't customize for every single advertiser."
--Debra Williamson of eMarketer, as quoted by The Wall Street Journal

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