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November 8, 2012
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News about digital retail commerce

  Top Story 
 
  • How Obama's reelection will affect the retail industry
    As the nation processes Barack Obama's clear but narrow victory over Mitt Romney in the U.S. presidential election, the retail industry is already assessing how to move forward. "As the industry that supports one out of every four U.S. jobs, retailers look forward to continuing to work with President Obama and the new Congress toward the goal of putting Americans back to work," said Matthew Shay, president of NRF. Retail's BIG Blog (11/7) LinkedInFacebookTwitterEmail this Story
  • Business leaders hope election ends gridlock: Leaders in many industries were rooting for the other side, but now that President Barack Obama has won a second term, executives from industries from manufacturing and telecom to restaurants and auto sales hope the politics that drove recent gridlock in Washington will give way to bipartisan efforts to solve the country's problems. The Wall Street Journal (11/7), The New York Times (tiered subscription model) (11/7) LinkedInFacebookTwitterEmail this Story
New Report: The Purchase Path of Online Buyers in 2012
Forrester Research partnered with GSI Commerce and its digital agency True Action to better understand how retailers can effectively connect with online buyers. Read the report to learn which marketing strategies influence online shoppers to make a purchase. Download now. Compliments of GSI Commerce.
  Online Retail Trends 
 
  • Online retail sales rise 15% in third quarter
    Online retail sales hit $41.9 billion in the third quarter, up 15% from the same period last year, marking the eighth consecutive quarter of double-digit growth, according to comScore. The top five product categories, digital content and subscriptions, consumer electronics, event tickets, apparel and accessories, and computer software, each booked at least 16% growth. ZDNet (11/7) LinkedInFacebookTwitterEmail this Story
  • Canada's Beyond the Rack gains traction in U.S.
    Half of Montreal-based Beyond the Rack's customers come from outside the country, the vast majority of them U.S. fashion fans who may not know, or care, that the 3-year-old company is based north of the border. The growing U.S. revenue is worth the extra time and paperwork involved in cross-border shipping, says CEO Yona Shtern. The Globe and Mail (Toronto) (tiered subscription model) (11/7) LinkedInFacebookTwitterEmail this Story
 
Trust. The essential ingredient of Social Commerce.
Without Trust, consumers won't visit your site, buy your products or recommend you to their friends. Pluck provides leading brands and retailers with Social Commerce building blocks that inspire Trust. Watch Part 2 of our OnDemand Webinar Series for a 10-minute lesson in how Trust can influence Engagement.
  New Media & Technology 
  • Forrester offers test for "mobile maturity"
    Forrester Research developed a system to gauge companies' "mobile maturity" according to three criteria: measurement, organization, and planning and execution. Questions under each heading are designed to focus marketers on how far along they are in mobile and help them allocate resources for a better cross-media strategy. MediaPost Communications/Online Media Daily (11/7) LinkedInFacebookTwitterEmail this Story
  • Retailers must prep for holiday shoppers on mobile devices
    Some 55.3% of gadget owners plan to use their smartphone or tablet during this year's holiday shopping season, for a variety of tasks from product research to comparing prices to making purchases, according to Prosper Mobile Insights. “It’ll be up to retailers this holiday season to provide shoppers with value propositions they can’t resist — turning the showroom into a selling floor," said director Pam Goodfellow. Internet Retailer (11/6) LinkedInFacebookTwitterEmail this Story
How Much Do You Really Need to Make? The Answer May Shock You
Rather than focus on what you can afford to pull out of the business to cover your living expenses, you need to focus on how much you need to earn at your business in order to afford the lifestyle you want to have. This is where the Personal Earnings Goal, or PEG, comes into play. Learn how to calculate your PEG and find out how much you really need to make.

  Companies in the News 
The Buzz(CORPORATE ANNOUNCEMENTS)

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  Interactive Advertising 
 
A Retailer's Guide to 'Demand-Driven' (+Gartner Research)
Consumers today have access to endless input and decide in moments. Discover how the demand-driven supply chain responds quickly to changing consumer preferences and supports demand shaping, while pre-emptively positioning inventory. This has far-reaching impacts on the enterprise and supplier community, not to mention the top and bottom line.

  Shop.org Spotlight 
  • Product information management essential for multichannel success
    Consumer interaction between retailers is happening as fast as new technology and channels emerge. With most of these changes occurring online, retailers must regularly revamp their e-commerce and offline strategies to ensure seamless connectivity on all levels of distribution. In a new white paper posted on Shop.org, a joint study by FitforCommerce and Heiler provides real world examples of how the industry has leveraged product information management platforms to execute multichannel strategies and drive customer confidence and brand loyalty. Download the white paper. LinkedInFacebookTwitterEmail this Story
 
  • Looking for holiday trend information? Look no further.
    NRF's 2012 Holiday Headquarters is officially open, offering retailers a fresh twist on holiday resources, including a fully interactive Holiday Survival Kit and Shop.org’s first-ever e-commerce holiday sales forecast. If you're a retailer, reporter or industry pro, you can access all of NRF's holiday press releases, survey results, top tips, guidelines, blog posts, frequently-asked holiday questions and historical holiday information, all in one spot. Learn more. LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
Leave other people's mistakes where they lie."
--Marcus Aurelius,
Roman emperor


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