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November 1, 2012
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • How New York's digital agencies weathered the superstorm
    Digital agencies in lower Manhattan and Brooklyn were hit hard by Superstorm Sandy, with flooding, power outages, and transportation and communication disruptions making it hard for staffers to do their jobs. Marketers are coping by using improvised office spaces and relying on e-mail to communicate with clients and colleagues. "While we are not able to physically be in the office due to the outage, we're able to conduct business as usual and stay in touch with all our clients," says Dan LaCivita of Tribeca-based Firstborn. Adweek (10/31) LinkedInFacebookTwitterEmail this Story
  Trendwatch 
  • How brands' digital-video efforts are falling short
    Advertisers aren't hitting the mark with their online video efforts, writes Adam Kleinberg. Online campaigns have the potential to amaze and delight consumers, creating memorable experiences and real engagement, but many video campaigns are lackluster, halfhearted affairs that are either difficult to find or insufficiently integrated with other efforts. "Video can be integrated into those experiences to make them more powerful, more compelling and yes, more engaging to your customers," Kleinberg writes. Advertising Age (tiered subscription model)/DigitalNext blog (10/31) LinkedInFacebookTwitterEmail this Story
 
  • Ad sales turn online video into a global cash cow
    Worldwide online TV and video revenues will hit $28.72 billion by 2017, compared with $11.14 billion this year, according to Digital TV Research. The industry is "on the brink of a huge take-off" as big players go global and lesser players consolidate and forge new partnerships, the report notes. The Hollywood Reporter (10/31) LinkedInFacebookTwitterEmail this Story
  Getting the Word Out 
  • Procter & Gamble adds QR codes to print campaign
    Procter & Gamble is hoping to drive mobile sales by adding QR codes to its print ad campaigns. Scanning a QR code takes consumers to a custom website with information about the advertised brands, with links to online retailers for purchasing. "At this point, consumers are more interested in learning more about a product -- although I can see the trend moving to direct purchase as mobile is adopted even more," said Hipscan founder Bobby Marhamat. Mobile Marketer (11/1) LinkedInFacebookTwitterEmail this Story
  • How to use Instagram as a marketing tool
    You can market your company on Instagram by posting pictures of your products and running photo contests to get your customer excited about your brand, Kim Lachance Shandrow writes. "Ask your Instagram followers to submit personal photos of your products and then post the best ones on your online store," she advises. Also, give your followers a behind-the-scenes look at your business by taking candid shots of your employees. Entrepreneur online (10/29) LinkedInFacebookTwitterEmail this Story
  Developer Update 
  • 4 reasons HTML5 will destroy native apps
    HTML5 isn't ready for prime time -- but it's still cheap and effective, and will only become more powerful over time, according to a BI Intelligence report. HTML5 will gradually emerge as a powerfully disruptive technology, obviating much of the need for native-application development, the report argues. Business Insider (10/30) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  • Are your website users experienced?
    Experiential Web design, or design that focuses on user experiences rather than purely stylistic elements, is the next big thing, writes Chris Lake. Among the sites already doing this well: Quora, the BBC home page and Lady Gaga's Little Monsters network. eConsultancy.com (10/31) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • SMBs have plenty of choices when it comes to digital marketing
    Small-business marketing is growing increasingly fragmented, leaving businesses with a plethora of online and offline choices. Brands are making good use of technologies such as Facebook and e-mail marketing but should be doing more to stay abreast of mobile-marketing developments, writes Lisa Barone. "This is definitely an area where business owners will want to pay more attention," she writes. Small Business Trends (10/31) LinkedInFacebookTwitterEmail this Story
  Association News 
  • 11th Annual Internet Advertising Competition call for entries
    The Web Marketing Association announces the call for entries for the 11th annual Internet Advertising Competition Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. This international award program will evaluate all forms of online advertising, including e-mail, page-based ads, online newsletters, mobile apps, Websites, video and social media in 86 industry categories. Check out the competition website. The deadline for entry is Jan. 31, 2013. LinkedInFacebookTwitterEmail this Story
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  SmartQuote  
Nature does not equally distribute energy. Some people are born old and tired while others are going strong at 70."
--Dorothy Thompson,
American journalist and radio broadcaster


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