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14 November 2012
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News for mobile marketing professionals

  Campaigns and Case Studies 
  • Payleven launches mobile payment trial with Berlin taxis
    Payleven is trying out its mobile Chip and PIN payment dongle with taxi drivers in Berlin, noting that the system accepts all credit and debit cards. "The Taxiverband BerlinBrandenburg is a network with a wide range of taxi-companies who will benefit from a mobile payment solution. That is why we picked Payleven's innovative approach for a first testing period," said TVB executive committee member Detlev Freutel. TechCrunch (09 Nov.) LinkedInFacebookTwitterEmail this Story
  • Mobile helps Shop Direct fuel new orders
    Mobile accounted for 20% of Shop Direct Group's full-year online orders, as total online business grew 6%. The 260% year-on-year improvement in mobile traffic helped Shop Direct narrow its pretax loss 27% from the previous year, the company says. Mobile Marketing Magazine (12 Nov.) LinkedInFacebookTwitterEmail this Story
  Industry News 
  • MasterCard is in 2 ventures to spread mobile payments
    Contactless mobile payments are coming to Poland in a partnership involving MasterCard, T-Mobile and Orange, allowing users to tap their phones for payments where MasterCard PayPass is accepted. Separately, MasterCard is joining with ING Group for a payment trial involving mobile and Internet payments on a variety of devices. Mobile Marketing Magazine (09 Nov.), TechCrunch (07 Nov.) LinkedInFacebookTwitterEmail this Story
  • African mobile operators see growing promise of data
    Mobile data revenues are seen as the key to the future of African mobile operators, who expect to see $18.5 billion in revenue for the sector by 2016, increasing data's share of total mobile services revenue to 22% from the current 12%, according to a survey commissioned by Informa Telecoms & Media. Respondents also expect the growth in data revenue to accelerate the introduction of 4G networks. AllAfrica Global Media (12 Nov.) LinkedInFacebookTwitterEmail this Story
  • Other News
  Market Trends and Research 
  • U.K. shoppers expected to look to mobile for holiday needs
    U.K. shoppers are likely to spend £920 million via their mobile devices this holiday season, an increase of 15% from the previous year's figures, according to the IMRG Capgemini eRetail Sales Index. "Technology, and particularly mobile, have become catalysts for growth and have changed the way that we shop for good. The high street as we knew it, where the 'showroom' inside the four walls of the store was the centre of our shopping experience, has transformed forever," commented Olivier Ropars, mobile senior director at eBay. Computer Business Review (U.K.) (12 Nov.) LinkedInFacebookTwitterEmail this Story
  • U.K. mobile shopping picks up as holidays near: October marked the apparent start of holiday shopping via mobile, with mobile activity increasing and the proportion of sales via mobile topping 10% for the first time, according to the U.K.-based Affiliate Window network. Conversion rates for mobile also rose during the month, to 3.2%, compared with 2.6% in September. MediaPost Communications/Online Media Daily (12 Nov.) LinkedInFacebookTwitterEmail this Story
  MMA-EMEA News 
  • Customer Engagement Summit: Tuesday 27 Nov.
    MMA members receive a 50% discount on attending the event, and full programme details can be found here. To register for the event, please follow this link and use promotional code 50% - SH50. LinkedInFacebookTwitterEmail this Story
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