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November 12, 2012News for marketing professionals

  Breaking News 
  • Coca-Cola to give its website a magazine-like feel
    Coca-Cola is reformulating its corporate website to make appear more like a consumer publication. The new site will be called Coca-Cola Journey, reviving the name of an internal magazine that was published in the 1980s and '90s. Coke executives are promoting the change to a variety of articles and full-time staffers feeding the site as an effort to tell their "story." The New York Times (tiered subscription model) (11/11) LinkedInFacebookTwitterEmail this Story
  Company News 
  • J.C. Penney to hand out coded buttons for holiday push
    J.C. Penney chief executive Ron Johnson says the retailer will not eschew sales on Black Friday and Cyber Monday, despite a strategy of moving away from discounts. However, buttons with codes that can be entered online to win contest prizes will be handed out in lieu of coupons. Year-over-year sales were down more than 26% in the third quarter. USA Today (11/11) LinkedInFacebookTwitterEmail this Story
  • Intel's next-generation Ultrabook spots employ Lenovo, Asus
    Intel will attempt the move the needle on Ultrabook computers again, in the face of the first decline in PC sales since 2001. The chipmaker says it already made significant gains in shifting form factors to light and thin, only to see tablet computers take off. A new campaign by Venables Bell & Partners will emphasize the combination of Ultrabooks and the Windows 8 operating system, showing models by Asus and Lenovo rather than generic computers. Advertising Age (tiered subscription model) (11/12) LinkedInFacebookTwitterEmail this Story
  • Century 21 to make a return appearance at the Super Bowl
    Century 21 has purchased commercial real estate within the third quarter of next year's Super Bowl, said Chief Marketing Officer Beverly Thorne. Century 21 advertised in the 2012 big game with spots starring Donald Trump and athletes selling homes aided by plucky agents, combining recruiting with consumer interest and leading to a spike in Web traffic. Agency Red Tettemer will handle the creative. Advertising Age (tiered subscription model) (11/9) LinkedInFacebookTwitterEmail this Story
  • Other News
  Market Trends 
  • Will Congress put tax deductions for ads in the cross hairs?
    Congress may look at eliminating the corporate tax deduction for advertising during this lame-duck session -- one possibility among several legislative and regulatory changes that could occur in President Barack Obama's second term, writes Katy Bachman. Internet and mobile privacy could also see significant action. Dick O'Brien, executive vice president of government relations at the 4A's, said: "It's time to fasten our seat belts. ... We're gearing up for an active four years." Adweek (11/12) LinkedInFacebookTwitterEmail this Story
  • Cadillac seeks affluent audience on Reuters mobile site
    Cadillac is targeting an affluent audience with banner ads on Reuters' mobile site for the automaker's new ATS model. The campaign includes video and allows Cadillac to gather data about its audience. "In those videos and photos [in the ads], we have built a cinematic style to introduce the ATS to people, which is also what we do on television," said David Caldwell, Cadillac communications manager. Luxury Daily (11/12) LinkedInFacebookTwitterEmail this Story
  Featured Content 

  Multicultural Marketing 
  People & Personalities 
  • Derrick Rose is still making shots from the bench
    Despite having been sidelined with an injury that's expected to keep him out until at least January, Chicago Bulls basketball star Derrick Rose is appearing in spots for Adidas, focusing on his injury and awaited return, and is being featured in a video game and in local spots for Giordano's restaurants. "In some ways, this [injury] has actually been beneficial to his endorsement persona," says SportsCorp President Marc Ganis. Advertising Age (tiered subscription model) (11/12) LinkedInFacebookTwitterEmail this Story
  Hot Topics 

Top five news stories selected by AAF SmartBrief readers in the past week.

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Advertising is salesmanship in print."
--John E. Kennedy, member, Advertising Hall of Fame

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