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January 7, 2013
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Current News and Ideas for Web Developers and Marketers

  Top Story 
 
  • French telecom firm offers controversial ad-blocking service
    French telecommunications company Free, which provides Internet access to 5.2 million people, has unveiled a feature allowing its users to block all ads on their Web service. The move has been viewed by many as an attack on Google, which Free sees as an ad-supported bandwidth hog, and is part of a broader debate over whether the cost of providing data-intensive services should be borne by content providers or ISPs. The New York Times (tiered subscription model) (1/6) LinkedInFacebookTwitterEmail this Story
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  Trendwatch 
 
  • ESPN uses wallpaper to make end run around banner ads
    ESPN is battling "banner blindness" with a new dynamic wallpaper ad unit that essentially fills a user's entire browser with a single advertisement. The ad, rolled out Jan. 4, serves as a constantly changing background for the main ESPN website and is designed not to interfere with users' regular activities. "While many will complain of ad intrusiveness, for some weary, banner-blind Web denizens the ad will be a welcome respite from the status quo," predicts writer Charlie Warzel. Adweek (1/4) LinkedInFacebookTwitterEmail this Story
  • Home page ad trends suggest display is doing fine
    Oversized and custom display ads made up 56% of all home page ads on Yahoo, AOL, MSN and YouTube during the last quarter of 2012, according to a Macquarie Securities study. The figure shows an 11-point increase from the third quarter and a 13-point increase from the same period in 2011, suggesting that the display-advertising sector is performing well. MediaPost Communications/Online Media Daily (1/4) LinkedInFacebookTwitterEmail this Story
How to Measure and Fix Your "Leaky" Marketing Funnel
Marketing funnels can get pretty leaky. It's time to turn the odds in your favor. The first step to improving your marketing funnel is to measure it. Once you know where you are, then you can test improvements and move the needle. Buuuut... what should we track with a funnel? Get your hands on this guide to gain insight into the five best practices for optimizing a "leaky" funnel.

  Getting the Word Out 
 
  • Brands see potential in Snapchat and Poke
    Brands are tentatively exploring the use of Snapchat and Facebook Poke, which let users share images and videos that "self-destruct" after a few seconds. One lingerie brand tapped into the services' salacious reputation by posting a short clip of a model donning the brand's underwear, while other companies are simply using the service to offer discount coupons. "It's just kind of where our users are going at the moment. ... We figured, 'Why not?' and we gave this a chance," said Adam Britten, community manager for frozen yogurt chain 16 Handles. Advertising Age (tiered subscription model) (1/4) LinkedInFacebookTwitterEmail this Story
  • Manufacturers hope people "like" industrial lubricants
    Industrial companies might not seem an obvious fit for social media marketing, but an increasing number of manufacturers are using Facebook, LinkedIn and YouTube to promote their industrial lubricants, generators and electrical components. Still, it's not always easy to build buzz. "One of the challenges as a manufacturer is that you're not always a household name, so it can be difficult to market and advertise," says William Burrows of Etratech. The Wall Street Journal/CIO Journal (1/5) LinkedInFacebookTwitterEmail this Story
Redefining Measurement from Awareness to Conversion
In our media-saturated world, no two customer journeys are alike-and success depends upon being able to measure what works and what doesn't. In this eBook, you'll learn how to build a tightly measurable, effective programmatic campaign across all stages of the customer journey. Download the ebook now!

  Developer Update 
  • Can Ubuntu get a foothold in mobile?
    Canonical founder Mark Shuttleworth wants to make the Ubuntu Linux distribution a go-to operating system for mobile developers and device builders. Ubuntu is designed to treat Web and desktop applications equally, and that should appeal to mobile developers, Shuttleworth said. "Nobody else brings desktop apps and Web apps together so seamlessly," he said. ReadWrite (1/4) LinkedInFacebookTwitterEmail this Story
Get It Right: Pricing Strategies That Work
Many entrepreneurs hope for success by offering low prices, while in fact most world-class entrepreneurs succeed by setting higher prices. If you're not exactly sure which pricing strategy will work for your business, these 6 steps can help you set your company's prices for success. Read the exclusive article now.

  Design Corner 
 
  • 3 myths of responsive Web design
    Responsive Web design is a powerful tool, but it has its limits, writes Jeff Orloff. Responsive-design principles can't perfectly reproduce an intricate, image-heavy Web design on a tiny screen or eliminate the need for cross-platform testing, nor can it give users the ability to reduce load times by serving a "smaller" version of the original site. WebDesignerDepot.com (1/4) LinkedInFacebookTwitterEmail this Story
Building Workplace Trust 2015
Interaction Associates' 6th annual research study tracking trust on the job, Building Workplace Trust, is out, and more than half of employees surveyed give their organizations low marks for trust and leadership. Yet this year's findings again point to how high trust leads to better outcomes and financial results — and even boosts innovation.

  Small Businesses & Entrepreneurs 
 
  • What you may be doing wrong with social media marketing
    You may not be maximizing your social media marketing's potential if you fail to measure your performance or if you don't do any research before launching your campaign, writes Monika Jansen. "You need to understand all of your target markets, where they are online, what their needs are, and how to properly use social media to reach them before you do anything on social media," she writes. It's also a mistake to use only one network, she notes. NetworkSolutions.com (1/3) LinkedInFacebookTwitterEmail this Story
Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now.

  Hot Topics 

Top five news stories selected by readers in the past week.

  • Results based on number of times each story was clicked by readers.
  SmartQuote  
If money be not thy servant, it will be thy master. The covetous man cannot so properly be said to possess wealth, as that may be said to possess him."
--Francis Bacon,
British author and statesman


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