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February 28, 2013
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News and information on the cleaning products industry

  Business Update 
  • How some CPG brands are going beyond the supermom cliche
    Advertising's legacy of depicting women in commercials has seemingly veered between two supermom cliches, the 1950s-era "too-perfect" housewife versus "the modern mom" that can easily handle work and family, writes David Gianatasio. But some consumer-packaged goods brands are "making strides in targeting women in novel ways while eschewing stereotypes," he writes. Tide's Super Bowl spot, which placed a husband and wife on a level playing field when it came to rooting interests, and Huggies' "Mommy Answers" campaign aimed at expectant mothers, are among examples listed in this article. Adweek (2/25) LinkedInFacebookTwitterEmail this Story
  • Mr. Clean marks 1 billion Magic Erasers
    Procter & Gamble has produced 1 billion Magic Erasers since the product launched nine years ago. P&G has also launched Mr. Clean Magic Eraser Extra Power, Mr. Clean Magic Eraser Bath Scrubber and Mr. Clean Magic Eraser Kitchen Scrubber. HAPPI magazine (2/2013) LinkedInFacebookTwitterEmail this Story
  • Other News
  Science and Policy 
  • Congress should protect innovation in TSCA reform, DuPont exec says
    Reform of the Toxic Substances Control Act should not come at the expense of innovation, said Terry Medley, global director for corporate regulatory affairs and advocacy at DuPont. TSCA reform should allow a proper assessment of chemicals used in consumer applications and set up a process for the Environmental Protection Agency to implement science-based evaluations on priority substances, he said. Confidential business information should also be protected to preserve innovation, he added. ICIS News (U.K.)/(subscription required) (2/26) LinkedInFacebookTwitterEmail this Story
  • Unilever looks to future with sustainability under its belt
    Unilever posted more than $68 billion in sales last year, with the largest share from personal care products. The company has introduced aggressive sustainability goals in recent years. "We could have put together a plan with targets we knew how to achieve. But I don't think that would transform the business to the degree we are aspiring to," said Keith Weed, Unilever's chief marketing and communication officer. HAPPI magazine (2/2013), The Economic Times (India) (2/27) LinkedInFacebookTwitterEmail this Story
  • Other News
  ACI News 
  • Find out about clean living at home, work and school
    Visit the "Clean Living" section of ACI's website to check out information on keeping you and your family clean at home, school and work. Bookmark and share our ACI's Clean Living page today. LinkedInFacebookTwitterEmail this Story
  • Check out the new ACI Member Sustainability Showcase
    Find out how cleaning product makers and suppliers are contributing to sustainability via ACI's new Sustainability Showcase. Here you can find links to ACI member company sustainability reports, statements and activities. For more information, contact Melissa Bernardo. LinkedInFacebookTwitterEmail this Story
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If you want to truly understand something, try to change it."
--Kurt Lewin,
German-American psychologist

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