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November 28, 2012

  Top Story 
  • Marketing can make green retail initiatives apparent to shoppers
    Shoppers are not likely to be successfully wooed by phony "greenwash" marketing claims. However, social marketing campaigns that also touch on consumers' "inner green" can be more successful, according to Michael Greeby, executive vice president of The Greeby Cos. and co-chairman of this month's ICSC RetailGreen Conference. While most sustainable projects are not apparent to shoppers, landlords can use marketing to their advantage to point out these features to consumers, he said. SCT Newswire (11/27) Email this Story
Artists turn Mall Owners Concepts into 3D Works of Art
I always wanted to create art for children," says Ruth Barstow, lead artist for Westfield mall projects, among others. "At PLAYTIME, my play area designs are inspired by our clients, and brought to life by sculptors and airbrush artists as engaging, soft play area equipment." More
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  • Retail owners focus on new demographics
    Retail property owners, including REITs, are taking steps to address the cultural needs of important demographic segments, such as Hispanics and Asian-Americans. One example is Macerich, which hosted a Good Friday event in a Phoenix retail center last year. Primestor Development is investing $40 million in renovations to its Crenshaw Plaza in Los Angeles to make it more Hispanic-focused. Reuters (11/27) Email this Story
  • Retailers add restaurants, juice bars to drive traffic
    Tropical apparel retailer Tommy Bahama will open a seafood eatery in its New York City flagship next month, one of a growing group of retailers including J.C. Penney, Banana Republic and Ann Inc. that are turning to food and beverages to boost sales and give shoppers another reason to come into their stores. Two Urban Outfitters Terrain stores even offer farm-to-table restaurants designed to complement the store's inventory of home-and-garden merchandise. Bloomberg Businessweek (11/28) Email this Story
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If only we'd stop trying to be happy we could have a pretty good time."
--Edith Wharton,
American writer

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