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November 28, 2012   Top Story    Marketing can make green retail initiatives apparent to shoppers Shoppers are not likely to be successfully wooed by phony "greenwash" marketing claims. However, social marketing campaigns that also touch on consumers' "inner green" can be more successful, according to Michael Greeby, executive vice president of The Greeby Cos. and co-chairman of this month's ICSC RetailGreen Conference. While most sustainable projects are not apparent to shoppers, landlords can use marketing to their advantage to point out these features to consumers, he said. SCT Newswire (11/27) Artists turn Mall Owners Concepts into 3D Works of Art I always wanted to create art for children," says Ruth Barstow, lead artist for Westfield mall projects, among others. "At PLAYTIME, my play area designs are inspired by our clients, and brought to life by sculptors and airbrush artists as engaging, soft play area equipment." More   Industry Tracker  Edinger Plaza's remodeling, expansion complete The $20 million renovation of Huntington Beach's Edinger Plaza has delivered. Watt Properties invested in face-lifts to storefronts and an expansion to include three new tenants: Dick’s Sporting Goods, Nordstrom Rack and Starbucks. OC Metro (Newport Beach, Calif.) (11/27) Report lists cities to avoid in China for retail developers Second-tier cities in China are not necessarily good bets for retail developers, according to a report by Credit Suisse Equity Research. It cites Shenyang, Zhengzhou, Wuhan and Shanghai as cities to be avoided due to oversupply and poor retail fundamentals. The Wall Street Journal (11/27) Singapore retail center halfway preleased Half of a retail center in Singapore has been preleased ahead of its 2013 December opening. The Jurong East, Westgate is a mixed-use project consisting of retail and office use. It is being developed by CapitaMalls Asia Ltd, CapitaMall Trust and CapitaLand Ltd. The Business Times (Singapore) (11/27) Springfield center's $200 million redevelopment begins The 80-acre Springfield, Va., retail center's renovation has begun. For the first phase of the redevelopment, a central mall entrance, movie theater and food court will be built. The renovations will cost $200 million. WJLA-TV (Washington, D.C.) (11/26), Patch.com/Burke (11/26) Other News Commons at Clark Hall aims for spring delivery The Columbus Dispatch (Ohio) (11/27)   Retail News  Retail owners focus on new demographics Retail property owners, including REITs, are taking steps to address the cultural needs of important demographic segments, such as Hispanics and Asian-Americans. One example is Macerich, which hosted a Good Friday event in a Phoenix retail center last year. Primestor Development is investing $40 million in renovations to its Crenshaw Plaza in Los Angeles to make it more Hispanic-focused. Reuters (11/27) Retailers add restaurants, juice bars to drive traffic Tropical apparel retailer Tommy Bahama will open a seafood eatery in its New York City flagship next month, one of a growing group of retailers including J.C. Penney, Banana Republic and Ann Inc. that are turning to food and beverages to boost sales and give shoppers another reason to come into their stores. Two Urban Outfitters Terrain stores even offer farm-to-table restaurants designed to complement the store's inventory of home-and-garden merchandise. Bloomberg Businessweek (11/28) Other News Report ranks retailers by Black Friday traffic MediaPost Communications (11/27)   Finance & Economics  Treasury has fewer tools to combat standoff over debt ceiling The Treasury Department will have fewer tools at its disposal to maneuver around the debt-ceiling limit when it arrives at the end of December, should Congress fail to raise it. As a result, Treasury will have only two months' worth of wiggle room before the ceiling is reached. The Hill/On the Money blog (11/27)   Business Best Practices  Enhance the built environment through use of mapping tools Energy management, sustainability reporting and capital improvement planning for large complexes can be enhanced through the use of location analytics such as geographic information systems or GIS. This piece, which is about a session at Greenbuild 2012, takes a look at how GIS can improve facility management. SmartBrief/SmartBlog on Leadership (11/27)   SmartQuote  If only we'd stop trying to be happy we could have a pretty good time." --Edith Wharton, American writer     Subscriber Tools       Print friendly format | Web version | Search past news | Archive | Privacy policy Advertise Associate Publisher:  Kathy Dowdy 469-305-7122 Download Media Kit   Read more at SmartBrief.com A powerful website for SmartBrief readers including: Industry Home Readers' Choice Search Archive Get this RSS Feed Publish your Press Release Download a SmartBrief Mobile app today       Recent ICSC SmartBrief Issues: Monday, November 26, 2012 Wednesday, November 21, 2012 Monday, November 19, 2012 Friday, November 16, 2012 Wednesday, November 14, 2012     Lead Editor:  Liz DeHoff       Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004     © 1999-2012 SmartBrief, Inc.® Legal Information