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December 6, 2012
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Latest news on mobile apps

  Industry Highlights 
  • Facebook stats show growing integration of apps
    Facebook has announced 350 application titles on its platform have at least 1 million monthly active users, and that more than 200,000 Android and iOS apps are integrated with Facebook. In addition, almost half of the developers of the top 400 grossing iOS apps have employed the Facebook software development kit. FreshPlanet's SongPop trivia game, Social Point's Dragon City and Top Free's Bike Race topped Facebook's list of the most popular social games in 2012. TechCrunch (12/5) LinkedInFacebookTwitterEmail this Story
  Marketing & Monetization 
  • Study: Use of mobile apps increasing, could overtake TV viewing
    While the average amount of time Americans spend watching TV while surfing the Web with desktop-PC browsers has remained fairly steady in the past two years, the time spent with mobile applications is up 35% this year to an average of 127 minutes a day, according to Flurry. "We ultimately expect apps on tablets and smartphones to challenge broadcast television as the dominant channel for media consumption," Flurry CEO Simon Khalaf said. Meanwhile, Nielsen reports 1 in 5 U.S. homes now has a tablet computer and 40% of those tablet owners use them on a daily basis while watching TV. TechCrunch (12/5) , MediaPost Communications/MediaDailyNews (12/5) LinkedInFacebookTwitterEmail this Story
  Wireless Ecosystem 
  • Private app stores are empowered with Google Play
    Businesses can host their own application stores via a Private Channel feature of Google Play. The feature could give Google's Android an edge against Apple's iOS in allowing enterprises to distribute Android apps throughout a company with administrative control for a $25 registration fee. Network World (12/5) LinkedInFacebookTwitterEmail this Story
  Marketers Needs 
  • IHOP mobile app and optimized site push for foot traffic
    IHOP is stacking its digital channels with a new mobile application, a mobile-optimized website, and electronically retrievable and shareable gift cards in a combined effort to increase foot traffic. Consumers can use the app to find the nearest restaurant, scan the menu and join the Pancake Revolution eClub for special offers, Rimma Kats writes. (12/6) LinkedInFacebookTwitterEmail this Story
  Developer Corner 
  • Mozilla exec: HTML5 improvements make recent complaints obsolete
    An article on VentureBeat this past month bemoaning the development of HTML5 is already outdated, Mozilla's Ron Piovesan writes. For example, responsive design such as the kind used on the Boston Globe's website demonstrates that cross-platform application development via HTML5 is not only happening, but working. Quixey and belie the notion HTML5 has no discovery mechanism equivalent to an App Store. And Mozilla's browserless runtime obviates the need for hybrid apps to run only on particular browsers, Piovesan writes. VentureBeat (12/5) LinkedInFacebookTwitterEmail this Story
  • Developers of mobile apps turn to analytics for guidance
    Mobile-application developers are getting advice from firms that specialize in analyzing games and other applications to see what makes them engaging or useful, Olga Kharif writes. The field is small but growing rapidly. Atlantic Bridge, Intel Capital and others last month invested $6.25 million in Swrve, which advises Activision Blizzard and other clients. Another app analytics firm, App Annie, got $6 million in private funding earlier this year. Bloomberg (12/6) LinkedInFacebookTwitterEmail this Story
  Public Policy 
  • D.C. cab regs enshrine Uber's model over ride-sharing apps
    The Council of the District of Columbia's approval of services such as Uber, the controversial mobile cab-hailing application, might have been designed to slam the door on competing apps, according to this article. The regulations specify that only licensed drivers and operators can be electronically hailed, but apps for peer-to-peer ride-sharing such as SideCar and Lyft will face regulatory hurdles as they expand beyond their test markets, Ryan Lawler writes. TechCrunch (12/5)
  MMA News 
  • Upcoming webinars:
    Mobile Video A Huge Opportunity for Brand Engagement (Dec. 11)

    The surge of video on mobile platforms is driving behavioral changes in consumers. In an era of video everywhere thanks to smartphones and tablets, businesses must grasp the potentially monumental difference in how consumers are motivated. This important webinar will answer the most important questions: What behavioral shifts are occurring? Who is driving these shifts? What tactics are most successful? What are the major content trends in video? It will also reveal key usage trends, the latest research validating the ad effectiveness of mobile video and how mobile video is improving ROI for major brands. Mobile video presents a unique opportunity to create brand awareness, so don't miss this opportunity to understand what it means for you. Register for this free webinar.

    Mobile Web Ad Measurement Guidelines and the Impact of "Client Side Counting" (Dec. 19)

    The MMA, in partnership with the Interactive Advertising Bureau (IAB US) and the Media Rating Council (MRC), has issued updated guidelines on how to measure and count mobile web ad impressions. Version 2.0 of the "Mobile Web Advertising Measurement Guidelines" includes a change that requires client side counting for mobile web ad impressions, which will increase consistency with computer-based ad measurement, make impression counts far more robust and reliable, and may help to reduce mobile discrepancies. In this webinar, the MMA will review the importance of guidelines, the general benefits of industry standards and the core principles of ad measurement. These guidelines are principally applicable to mobile marketers, wireless operators, mobile publishers and ad serving organizations, and are intended as a guide to accepted practice. Additionally, planners and buyers of mobile media advertising can use these guidelines to assist in determining the quality of measurements. Importantly, webinar participants will learn about the impact of client side counting, why it is considered a high quality industry standard in the desktop web and how it will potentially impact buyers and sellers of mobile web advertising. Register for this free webinar. LinkedInFacebookTwitterEmail this Story
  • Register to Attend the CMO Exchange and Hear from MMA CEO Greg Stuart (Jan. 27-29)
    The CMO Exchange is a unique content-rich forum that provides a true peer-to-peer networking opportunity to strategize and learn best practices with some of the most admired brands in the world. The event has been designed to bring together a dynamic community of CMOs and senior marketing executives from leading Fortune 1000 companies. There are no costs to participate. To learn more and receive your invitation visit CMO Exchange. LinkedInFacebookTwitterEmail this Story
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--William James,
American psychologist and philosopher

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