| News for mobile marketing professionals |  |
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| Consumer Engagement | | |
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- Hyundai goes all out in mobile campaign for SUV
Hyundai is offering multiple appeals in one mobile ad on IMDb's mobile site to promote its Santa Fe SUV. The banner ad offers users the choice of information, images and video of the car as well as a quick way to share content from the ad. Users are also directed to a microsite where they additionally can acquire event tickets or customize their own Santa Fe. Mobile Marketer
(2/13)     
- Cheetos taps banner ad, iAd network to promote game
Frito-Lay's Cheetos brand is taking a two-pronged mobile approach in the campaign for its Massive Distraction game available at Apple's App Store. Pandora's iPhone application is the venue for a banner ad, and the game is promoted as well through Apple's iAd network. Users are advised they can download the gaming app for free and can also access customer reviews. Mobile Marketer
(2/13)
- U.K.'s Belstaff widens Fashion Week audience via mobile
Mobile users and others online had the option of live viewing and participation in U.K. fashion house Belstaff's New York Fashion Week runway show via live streaming. The footage was accompanied by a Twitter hashtag for live commentary. "What luxury fashion brands are beginning to realize is that the fruits of this labor should not just be enjoyed by the elite fashion critics who are invited to Fashion Week, but also by the entire fan base of their label," said Shuli Lowy, marketing director at Ping Mobile. Luxury Daily
(2/12)
| Marketing & Sector Solutions | | |
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- Another coffee chain, Blue Bottle, opts for Square m-payments
Blue Bottle Coffee is the latest coffeehouse to sign up with Square for mobile payments, following Square's similar partnership last year with Starbucks. The difference is that Blue Bottle will be using Square Register as its full point-of-sale system, which among other things will allow customers to use Square Wallet and pay merely by saying their names. "We put a great deal of thought into every detail in each of our stores. ... Square's attention to detail and focus on the customer makes Square Register the right choice for our business," said Blue Bottle founder James Freeman. TechCrunch
(2/12)
- PayPal expands to gas stations, convenience stores
Gas stations and convenience stores across the U.S. will start taking PayPal as a payment option, thanks to a deal between PayPal and checkout solution Gilbarco Veeder-Root. "PayPal wants to be where consumers shop every day and by collaborating with Gilbarco, one of the leaders in the convenience store and fuel industry, it has the potential to put us into thousands of locations," said Don Kingsborough, PayPal's vice president of retail services. TechCrunch
(2/12)
| Industry By the Numbers | | |
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- Smartphones were the device of choice for Super Bowl mobile users
Smartphones users turned to devices to augment their Super Bowl experience this year, according to Millennial Media's "Mobile Bowl" report. Smartphones accounted for 87% of mobile impressions before, during and after the game, with tablets taking up the remaining 13%. "Whether it was pregame, postgame, halftime or during the game itself, consumers were actively engaged with their mobile devices. This meant that brands were able to get the closest they could possibly get to consumers during the big game," said Millennial's Marcus Startzel, North America general manager. Mobile Marketer
(2/13)
| Making It Work | | |
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- Ticketmaster to offer digital ticket transfers
Users of Ticketmaster will soon be able to legally buy and transfer purchased tickets to others online, thus sparing them the inconvenience of having to print out ticket stubs, as well as cutting down on counterfeiting. The option will first be made available for PCs but in the next few months will be offered on Ticketmaster applications for Android and Apple mobile devices. "This elevates the ease of buying on mobile and distributing to friends and takes that clunky process of mailing a printout to friends out of the equation," said Michael Rapino, CEO of Ticketmaster's parent company, Live Nation Entertainment. Bloomberg
(2/12), MobileCommerceDaily.com
(2/13)
| MMA News | | |
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- Nominate your true marketing superstar for DMEF's Rising Stars Award today!
The MMA, in support of the Direct Marketing Educational Foundation (a non-profit supporting marketing education), would like bring to your attention the DMEF Rising Starts Award. This award recognizes up-and-coming marketing leaders under 40. Candidates must have achieved outstanding results in the field of marketing, which distinguish him/her as a leader in the field; and must be recognized among peers for unparalleled service, such as mentoring young professionals, contributions to or commitment to further education among students and peers, to name a few. If you know of a rising star, submit your nomination online by Friday, Feb. 15: Nominate your Rising Star.
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