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October 31, 2012
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Put your money where your market is

  Top Story 
  • Cable is top platform for election info, Pew finds
    Cable is the top source for campaign news, with 41% of adults saying they regularly get election information on the platform, followed by 38% who cite local TV, 36% the Internet, 31% network newscasts, 23% local newspapers and 13% national newspapers, the Pew Research Center's Project for Excellence in Journalism has found. Cable also was cited by nearly 1 in 4 adults as the "most helpful" of news sources, according to Pew. Multichannel News (10/25) LinkedInFacebookTwitterEmail this Story
  Local Markets 
  • Other News
  Campaigns and Agencies 
  Research and Report 
  • Study: Presidential TV ads are up 44.5% compared with 2008
    The number of presidential election ads on broadcast and cable through Oct. 21 has increased 44.5% to 915,000, compared with the 2008 election, the Wesleyan Media Project reported. However, the bulk of the ads have been shown in just nine states, while they were more evenly distributed in 2008. The final onslaught is happening now, as about one-third of all political ads for this cycle will be shown prior to the Nov. 6 elections. USA Today/On Politics blog (10/24), Adweek (10/24) LinkedInFacebookTwitterEmail this Story
  Next Gen Advertising 
  • FX tunes in Windows 8 app
    FX Networks' new application for Windows 8 offers social features for users, including the ability to watch programming and comment on Twitter, Facebook and GetGlue; "hubs" for each original series; and short clips for TV shows and movies. The app will work on tablets, desktops and hybrid PCs. Broadcasting & Cable (10/25) LinkedInFacebookTwitterEmail this Story
  • Bravo promotes "Start-Ups" with social media prowess tracker
    Bravo has created a website for its "Start-Ups: Silicon Valley" series that enables users to determine how influential they are in social media circles. The site allows users to track their scores against friends, Bravo personalities and "Start-Ups" cast members, who will offer advice to beefing up their numbers. Broadcasting & Cable (10/29), VentureBeat (10/29) LinkedInFacebookTwitterEmail this Story
  Programming News 
  • "Walking Dead" ratings, ad prices reach level of broadcast hits
    AMC's "The Walking Dead" reportedly is asking for up to $375,000 for ad buys in the scatter market, reflecting the growth of its audience to levels almost as big as ABC's hit sitcom "Modern Family." "The Walking Dead" also performs well among 18-49 viewers and men 18-34, with its reach "really only second to football at this point," said Brian Hughes, senior vice president and audience analysis practice lead at Magna Global. Advertising Age (tiered subscription model) (10/25) LinkedInFacebookTwitterEmail this Story
  • USA Network plans trio of unscripted shows
    USA Network has announced the creation of three reality series: "Partners in Crime," about a larger-than-life criminal defense attorney, has gotten a series order; "All In," about sports handicapper Brandon Lang, is being made into a pilot; and "The Cowboy Way," which focuses on Texas cattle ranch workers, is under development. "Our approach to reality storytelling is to showcase a broad spectrum of life's real characters," said Heather Olander, senior vice president of alternative programming. The Hollywood Reporter/The Live Feed blog (10/25) LinkedInFacebookTwitterEmail this Story
  • Fox News draws record 11.5M viewers for final presidential debate
    Fox News generated the biggest audience in its 16-year tenure for the final presidential debate, Nielsen Media Research reported. Fox News, during the 90-minute prime-time debate, garnered an audience of 11.5 million, including 3.4 million in the key 25-54 group. That topped the network's coverage of the 2008 vice presidential debate, which attracted an audience of 11.1 million. Box blog (10/23) LinkedInFacebookTwitterEmail this Story
  Digital Media 
  • Publishers race to offer mobile-display ads
    Nearly 86% of online publishers will be selling mobile-display ads within the next three months, according to a PaperG survey of sales executives. That's far more than the number who plan to offer social or search ads, and nearly on par with plans for desktop display ads. "Ad sellers are offering more inventory than ever, and potential buyers are knocking at the gates," notes eMarketer. eMarketer (10/29) LinkedInFacebookTwitterEmail this Story
  • Dunkin' Donuts scares up Halloween buzz on Instagram
    Dunkin' Donuts is running a Halloween-themed mobile and social media campaign, using platforms including Instagram and Twitter. Users can buy and share virtual gift cards with Halloween-based designs, in a move the company says is intended to complement the seasonal decorations and promotions found in its real-world locations. Mobile Marketer (10/25) LinkedInFacebookTwitterEmail this Story
Where there is no imagination there is no horror."
--Sir Arthur Conan Doyle,
Scottish physician and writer

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