| Latest news on mobile apps |  |
| Industry Highlights
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- Facebook marks achievements for Pages, Pages Manager app
Facebook Pages has reached a milestone of breaking 15 million, up from 13 million in December, according to the social network's Dan Levy. "Facebook will also be pleased by the new milestone as it increases the chance of businesses paying for a promoted post or advertising campaign," writes Nick Summers. The Facebook Pages Manager app has reached more than 8 million users since its introduction last May, Levy said. TheNextWeb.com
(3/5)
    
| Marketing & Monetization
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- Tumblr adds mobile ads, says it expects a profit
Tumblr says it expects to turn a profit for the first time this year after expanding its advertising service to include mobile ads. Officials said the company will avoid launching a standard ad network and will instead focus on providing brands with tools for creative promotional work. "We're not bringing them a template or format to complete," says Lee Brown, sales head. "We're giving them a canvas. That takes a lot of time and a lot of thought." Bloomberg
(3/5)
| Wireless Ecosystem
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- Opinion: Mobile performance attribution is still lacking
The mobile industry has to solve the problem of mobile performance attribution highlighted by Apple's continual rejection of tracking despite no better alternatives, HotelTonight Director of Mobile Marketing Adam Grenier writes. Traditional means of tracking using cookies is lacking and mobile privacy remains "a hypersensitive issue," he writes. Grenier discusses the three less-than-favorable options and suggests using an approach merging all three. VentureBeat
(3/5)
- Jumptap: Tablets increase their share of data traffic
Tablet computers were behind 18% of data traffic on Jumptap's mobile advertising network at the end of last year, compared with 7% of traffic in 2011 -- taking data traffic share away from feature phones and smartphones. The firm forecasts that tablets will represent 29% of its traffic this year, with 70% coming from smartphones and 2% from feature phones. Jumptap also forecasts that Android will continue to maintain its lead over iOS in mobile operating system market share. TechCrunch
(3/5)
| Marketers Needs
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- Mutual of Omaha seeks next Wild Guide in mobilized contest
Mutual of Omaha has launched a campaign via a new mobile application and optimized website to promote its upcoming Wild Kingdom Web series to younger audiences, Lauren Johnson writes. The company is running a 50th anniversary contest that will award winners $10,000 and the chance to host the series. "Consumers can download the app to create customized photos with resizable virtual animals and learn more about animals featured in the show," Johnson writes. MobileCommerceDaily.com
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| Developer Corner
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- Scringo says its SDK nearly doubles time spent in apps
The Scringo free software development kit is designed for developers concerned about the continued use of their applications after download, writes John Koetsier. The toolkit includes features such as in-app user messaging, alerts when app users are nearby, an app activity feed with an action button and developer feedback that's interactive, Koetsier writes. "We're here to manage three problems for app developers: Reach (or distribution), retention, and revenue," says Scringo's Ran Avrahamy, who adds that applying Scringo expanded the time spent in apps as much as 97%. VentureBeat
(3/5)
- Opportunity amid fragmentation for middle-ground developers
Developers interested in reaching a threshold of 80% active connected mobile devices have to deal with 156 types, a Flurry report said. Developers have to decide if they are going to stick to the predominant Apple and Android platforms, and risk offending reviewers by exclusion, forgo global application sales or spend all their time testing and optimizing, Darrell Etherington writes. "The changing nature of app development likely means there's more opportunity for a middle ground player, one that learns from the last generation of cross-platform app development tools," Etherington writes. TechCrunch
(3/5)
, CNET/Internet & Media blog
(3/5)
| Public Policy
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| MMA News
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- New Webinar: Maximizing Reach and Minimizing Risk: Compliance in Mobile Marketing
Mobile marketing slices through the noise of other media channels and engages consumers on the device that is seemingly always within reach. With mobile adoption in the U.S. at more than 100% and smartphone penetration at more than 50%, consumers receive information on their phones through voice calls, text messages, emails, and mobile websites. By harnessing the power of mobile, marketers can strengthen relationships, reward customers, and deliver powerful results. With the immediate access provided by the mobile channel offering, it is imperative that marketers are educated on the boundaries of compliance and consider them carefully in their campaigns. In 2012, SoundBite advocated for our clients and the industry to secure a successful FCC declaratory ruling that drove clarity within the complex compliance landscape. Continued efforts like this will be necessary to remove ambiguity from this channel and provide more flexibility and opportunity for marketers using mobile in their strategies. Register now to attend!
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