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October 25, 2012
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Setting the Example 
 
  • Brazil to unveil world's first net-zero-energy stadium in 2014
      
    The Estádio Nacional de Brasília, a soccer stadium in Brazil's capital, is undergoing $400 million worth of upgrades and could become the world's first net-zero-energy stadium. The 70,000-seat facility is aiming for LEED Platinum and was designed by Castro Mello Architects using Autodesk software. The stadium's roof will boast a photocatalytic membrane that collects falling air pollution, breaks down the chemicals in the pollution and takes them out of the air. FastCoExist (10/24) LinkedInFacebookTwitterGoogle+Email this Story

  • Expert: Emissions are lower because cap and trade didn't become law
    America's greenhouse emissions are lower today than they would have been if cap-and-trade legislation had been passed in 2010, experts say. Regulatory efforts and market forces combined to curb carbon emissions, putting the U.S. on track to meet President Barack Obama's end-of-decade goal. "This comes as a surprise and should be seen as good news for those concerned about global climate change," says researcher Dallas Burtraw. Bloomberg Businessweek (10/25) LinkedInFacebookTwitterGoogle+Email this Story
5 Tips for Effective Personal Branding
American Public University talks about the importance of building your personal brand. Listen and learn the top 5 things you can do now to build a strong brand image to help you as you develop in your career.
Creating Accountability 
  • Why eco-ranking groups should get political
    Eco-rankings don't mean much unless they factor in a company's political positions and lobbying activities, write Aaron Chatterji and Michael W. Toffel. Raters should make a point of adding political transparency scores to their calculations, Chatterji and Toffel argue. "Only then will we be confident that we are celebrating -- or condemning -- the right companies for their environmental efforts and performance," they write. Harvard Business Review online (10/24) LinkedInFacebookTwitterGoogle+Email this Story
Green Marketing 
  • Green marketing is a gateway drug
    Many construction companies first went green in a half-hearted way, or as a promotional device, but have since gotten the environmental bug in earnest, says Rob Watson, the environmentalist who drafted America's first green-building standard. "There are a lot of people who come into this from purely a marketing perspective and just want to sell more stuff. But it's interesting watching how people who came at it cynically end up believing in the cause," he said. USA Today (10/25) LinkedInFacebookTwitterGoogle+Email this Story
Sustainability Update Powered by 3BL Media 
 
  • H&M Extends Collaboration with UNICEF for Its Largest Community Investment Ever
    H&M is extending its All for Children collaboration with UNICEF, the United Nations Children's Fund, to include Bangladesh. In total H&M will contribute $7.99 million to the project, which is H&M's biggest donation to community investment to date. All for Children is the name that H&M gives to the long-term projects that H&M supports to promote education and better health for children in countries where H&M operates. "Bangladesh is an important production country and we want to contribute to positive, sustainable development," says Karl-Johan Persson, CEO of H&M. 3BL Media
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The Responsible Leader 
  • CSR leadership is about consent, not consensus
    CSR professionals should seek to empathize with and understand customers, not browbeat them into ideological compliance, writes Gary Lawrence, CSO of AECOM Technology. "Our duty, then, is not to preach climate change from the rooftops, but to work with communities, to try and help them figure out what to do today to get the future they want tomorrow," he argues. Environmental Leader (10/25) LinkedInFacebookTwitterGoogle+Email this Story
Powering Tomorrow 
  • U.S. wind power consumption rose 27% in 2011
    Although overall U.S. energy consumption declined in 2011, wind power use climbed to 1.17 quadrillion Btu, up 27% from 2010 and the biggest gain among domestic energy sectors, according to the Department of Energy's Lawrence Livermore National Laboratory. "This is the result of sustained investment in wind power," said A.J. Simon, an energy systems analyst at Livermore. Wind power use could continue to climb this year, as newly installed capacity rose 40% in the third quarter compared with the same period in 2011, the American Wind Energy Association said. The Hill/E2 Wire blog (10/24) LinkedInFacebookTwitterGoogle+Email this Story
Engage. Innovate. Discuss. 
  • Are telecommuters more creative?
    Bosses sometimes fret that telecommuters won't pull their weight, but the truth is that people who work from home are often more creative than their office-bound counterparts, Lea Green writes. It's easier to come up with creative solutions when you're able to slack off without someone watching over you, Green explains. "Although daydreaming might seem counter-intuitive to productivity, it actually increases creative thought," she notes. SmartBrief/SmartBlog on Leadership (10/24) LinkedInFacebookTwitterGoogle+Email this Story
SmartQuote 
You can't have a failing economy and pretend that the environment won't suffer."
--Scot Horst, senior vice president of the U.S. Green Building Council, as quoted in USA Today
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