February 20, 2013
CONNECT WITH SMARTBRIEF LinkedInFacebookTwitterGoogle+
SmartBrief on Leadership
SIGN UP|FORWARD|ARCHIVE|ADVERTISE

Leading Edge
How to lead like a chess master
Former chess star Justin Moore is now CEO of cloud-services company Axcient -- and he says his time at the chessboard helped prepare him to be a better boss. Chess is deeply strategic and involves planning several moves ahead, just as CEOs need to plan for their company's future. "Chess is constantly teaching you to think about what comes next, and what comes after that, and what the repercussions could be," Moore says. Fast Company online (2/19)
Share:LinkedInTwitterFacebookGoogle+Email
How Much Do You Really Need to Make? The Answer May Shock You
Rather than focus on what you can afford to pull out of the business to cover your living expenses, you need to focus on how much you need to earn at your business in order to afford the lifestyle you want to have. This is where the Personal Earnings Goal, or PEG, comes into play. Learn how to calculate your PEG and find out how much you really need to make.

Strategic ManagementSponsored By
Playboy CEO tries to build a better bunny
Playboy Enterprises is reinventing itself as a leaner, slicker and marginally less sleazy business. The company has sold off most of its TV and digital properties and signed deals with high-end brands such as Dolce & Gabbana. "Our favorite line is, 'Less sweatsuit, more Tom Ford,' " Chief Marketing Officer Kristin Patrick says. The Wall Street Journal (2/19)
Share:LinkedInTwitterFacebookGoogle+Email
Google borrows from Apple's playbook with retail stores
Google is planning Apple-style retail stores in an attempt to build a market for devices running its Android and Chrome operating systems. "Historically, Google has had trouble selling stuff directly to customers online," notes analyst Greg Sterling. "Apple is obviously a model of enormous success with its retail strategy, and if Google wants to do it right and invest in it, it can be a big boost for the brand." Bloomberg Businessweek (2/19)
Share:LinkedInTwitterFacebookGoogle+Email
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Innovation and Creativity
Can Kraft Foods find a recipe for innovation?
Kraft used to be considered a company "where good ideas go to die," but after spinning off its global snacks business, Kraft Foods is seeking to regain its innovation mojo. The company is focusing on creating a can-do culture that produces fewer ideas, but ones that strike it big. "We understand our obligation to innovate and contemporize. This is not your father's Kraft," CEO Tony Vernon says. Forbes (2/19)
Share:LinkedInTwitterFacebookGoogle+Email
Innovation tips from John Cleese, Ricky Gervais and Louis CK
Comedians know a thing or two about creativity, says John Cleese. Work is a place for play and taking pleasure in finding new ways of doing things, Cleese argues. "Creativity is not a talent; it's a way of operating," he says. Inc. online (free registration)/Pragmatic Leadership blog (2/19)
Share:LinkedInTwitterFacebookGoogle+Email
The Global Perspective
How Mexican brands won a following in China
Mexican food companies are gaining a foothold in China despite consumers' relative lack of interest in Western food products, says Wharton professor Z. John Zhang. "With enough money and enough time, you can sell anything in China," Zhang notes. "China is big enough that no matter what you do, you can find enough people to sell to in order to be profitable." Knowledge@Wharton (2/19)
Share:LinkedInTwitterFacebookGoogle+Email
Engage. Innovate. Discuss.
How to sell your ideas like a "Shark Tank" contestant
The reality show "Shark Tank," in which would-be entrepreneurs pitch ideas to judges, should be required viewing for business leaders, Stephanie Scotti writes. Contestants use attention-grabbing techniques, make their presentations personal, get judges directly involved and end with strong calls to action. "Consider applying these lessons to boost your confidence, inspire your listeners and exponentially increase your chances for a high-impact presentation," Scotti writes. SmartBrief/SmartBlog on Leadership (2/19)
Share:LinkedInTwitterFacebookGoogle+Email
Daily Diversion
My kingdom for a hearse: What to do with Richard III?
Read full story
Richard III/Reuters
Now that the remains of Richard III have been confirmed, experts are looking to the next step: a proper burial. The Richard III Society has been working on a design for his tomb, which it recently unveiled. Richard III will be reinterred next year. BBC (2/12)
Share:LinkedInTwitterFacebookGoogle+Email
 
Who's Hiring?
Position TitleCompany NameLocation
Regional Human Resources Manager Total Wine & More Potomac , MD
Click here to view more job listings.
 
Editor's Note
Connect with us on Twitter
Follow @SBLeaders on Twitter for more leadership and management news from SmartBrief on Leadership's lead editor, James daSilva. Join the conversation.
Share:LinkedInTwitterFacebookGoogle+Email
The Buzz
Let the University of Tennessee Improve Your Supply Chain Management Advantage
A global supply chain doesn’t manage itself. Neither does your career. We partner to improve competitive advantage – for both you and your organization – and to help you leverage it. Learn from the best! Ours is the longest running certification program, and we’re ranked #1 for our supply chain research. Learn More.
 
SmartQuote
You should bring something into the world that wasn't in the world before. It doesn't matter what that is. It doesn't matter if it's a table or a film or gardening -- everyone should create."
-- Ricky Gervais, comedian, as quoted at Inc.com's Pragmatic Leadership blog
Share:LinkedInTwitterFacebookGoogle+Email
Subscriber Tools
Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
 
Lead Editor:  James daSilva
Contributing Editor:  Ben Whitford
Corporate Sales Director:  Tom O'Brien
  P: 212.450.1679
 
 

Download the SmartBrief App  iTunes / Android
iTunes  Android
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
© 1999-2013 SmartBrief, Inc.®
Privacy policy |  Legal Information