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January 23, 2013
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News for mobile marketing professionals

  Top Story 
  • How new technology will transform mobile marketing in 2013
    New developments and refinements in mobile technology hold the potential to make 2013 the year that mobile comes into its own in marketing and commerce, writes Rimma Kats. Mobile payments should make more inroads in the next few months, and tracked mobile-triggered consumer interactions at the point of sale may prove to be the next big trend, experts say. "Ultimately, each of these technologies aims to do the same thing: drive consumers to action by putting a powerful message in front them when they are open to receiving it," said Open Market's Tim Richie. Mobile Marketer (1/23) LinkedInFacebookTwitterEmail this Story
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  Consumer Engagement 
  • Red Bull builds social connections with mobile campaign
    YouTube and Twitter are at the center of a Red Bull mobile campaign that engages consumers with an invitation to try new things. The ad on Vevo's iPhone application directs users to a microsite that links to Red Bull's extreme sports videos on YouTube. Users are also encouraged to share what sorts of activities inspire them via Twitter. Mobile Marketer (1/23) LinkedInFacebookTwitterEmail this Story
  Marketing & Sector Solutions 
  Industry By the Numbers 
  • Mobile proximity payments seen entering mainstream by 2017
    Mobile proximity payments are likely to grow from their current 4% share of all mobile payments today, to account for 45% in 2017, according to Forrester Research. All three categories of m-payments -- mobile remote commerce, mobile peer-to-peer remittances and mobile proximity payments -- are all expect to see significant increases in years to come. (1/22) LinkedInFacebookTwitterEmail this Story
  Making It Work 
  • X Games optimizes site for mobile, ad viewability
    ESPN's Global X Games has a redesigned website that contains a HypeMeter to encourage social sharing and a TrickTrack to follow the extreme sports stunts in real time. A redesign of the site's navigation makes all the ads easy to view, in contrast to the old site on "The same way that athletes are fully branded when competing in X Games or NASCAR, the site itself can also behave in a similar way," said Global X Games' Adam Deutsch. ClickZ (1/22) LinkedInFacebookTwitterEmail this Story
  MMA News & Thought Leadership 
  • Webinar tomorrow: Mobile Marketers' Dream in 2013: How Apple Passbook Ushers in the Third Mobile Marketing Wave
    Passbook is the new mobile marketing imperative: how to leverage it to drive sales, boost loyalty, and increase customer engagement. Passbook adoption will skyrocket in 2013, as Marketers close the books on this Holiday season and gear up for the year ahead. Apple Passbook offers companies a groundbreaking opportunity to engage mobile consumers with coupons, tickets, loyalty cards, membership passes and more -- that are both dynamic and highly relevant (time- and location-aware). Marketers can deliver offers with ease and speed, centralized on their customers' mobile devices, letting them more effectively close the loop from acquisition and engagement, to conversion. Join us online to discuss Passbook strategies and understand: The essential new role of Passbook in the mobile marketing mix; How passes can bolster your existing app strategy -- or offer you a conduit to your customers' phones for the first time; How passes work as powerful "lightweight" apps, that can be updated in real-time; How to easily execute Passbook campaigns without writing code or being a developer. Register to attend. LinkedInFacebookTwitterEmail this Story
  • MMA Forum San Francisco: This is your roadmap to a successful 2013 mobile strategy
    Join us at the San Francisco Forum, Jan. 29-30, to hear from leading marketing pioneers who are blazing the trails with mobile at the center of their broader marketing strategies. Discover how the use mobile data can accelerate the path to purchase, how leading retail brands are using mobile to derive loyalty, how to apply mobile analytics to optimize your campaigns across channels and how to embrace the new mobile connected age to transform not only you're your thinking, but also your business. Walk away from this information-packed 2-day event with your own roadmap for how to effectively infuse mobile into your brand's broader marketing strategy and send you on the right path for 2013 and beyond. Time is running out, register today. LinkedInFacebookTwitterEmail this Story
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