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December 17, 2012
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • Wal-Mart experiments with prepaid Facebook ad blitz
    On Black Friday and the ensuing weekend, Wal-Mart ran Facebook's biggest-ever mobile advertising blitz -- a preorder of 50 million ads -- in order to edge out other retailers on the social network. The campaign generated plenty of consumer engagement, officials say, and Facebook is working with other big brands such as Samsung to create similar tailored ad campaigns. The Wall Street Journal (12/16) LinkedInFacebookTwitterEmail this Story
  Trendwatch 
  • M-commerce is playing a major role in the year's holiday shopping
    Online retailers bagged $1.47 billion in sales on Cyber Monday, and they're on track to reach $54.47 billion in sales by the end of the holiday season, eMarketer reports. Mobile commerce is playing a bigger part in retailers' Cyber Monday and broader holiday-season strategies, with mobile's share of Cyber Monday Web traffic increasing 100%, compared with last year's figures. eMarketer (12/17) LinkedInFacebookTwitterEmail this Story
 
  • U.S. refuses to sign digital "censorship" treaty
    The U.S. has announced that it will not sign the International Telecommunications Union treaty, arguing that its spam-blocking provisions would open the door to government censorship of the Internet. The U.N. treaty, which was also opposed by Canada, Australia and the U.K., would have led to the "creation of a new layer of international Internet regulation, instead of focusing on the need to spur global growth," said Federal Communications Commission Chairman Julius Genachowski. Adweek (12/14) LinkedInFacebookTwitterEmail this Story
  Getting the Word Out 
  • Entrepreneurs, marketers flock to Instagram
    Instagram isn't improving Facebook's bottom line, but a growing number of entrepreneurs and marketers are figuring out how to use the photo-sharing service to bring in revenues of their own. Some offer services to Instagram's 100 million users; others use the network to share promotional images and links to products. "It's classic marketing. You see an ad on a billboard, or on a bus as it goes by, on TV and now, in an Instagram post. It sticks," says Mobile Media Lab co-founder Brian DiFeo. The New York Times (tiered subscription model) (12/14) LinkedInFacebookTwitterEmail this Story
  Developer Update 
  • HTML5 opens the door to semantic programming
    HTML5 is a step toward semantic programming, with individual tags labeled in a way that says something about their content, writes Sue Smith. That makes HTML5 coding easier for novices to understand, and should help developers transition toward "a future Web that is more accessible, searchable and consistent," Smith writes. WebDesignerDepot.com (12/17) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  • A usability toolkit for Web designers
    Even the most gorgeous website won't get a warm reception unless it's also easy to use. Fortunately, there are plenty of tools -- including Open Hallway, which lets you watch people take your site for a spin, and Loop11, which allows designers to run self-hosted test sites -- to help ensure your site's usability passes muster. SiteReviver (12/15) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • Daily deals aren't dead yet
    Daily-deal sites such as Groupon have lost much of their charm for some businesses, with some small-business owners saying they've lost money or faced logistical challenges in fulfilling large numbers of discount coupons. Still, it's too soon to write off couponing altogether, writes Shashi Bellamkonda. More creative or carefully customized coupons can generate buzz without causing problems, he writes. Small Business Trends (12/16) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Are you tops when it comes to social media advertising campaigns?
    Marketers using marketing and ad campaigns on social media networks, like Facebook and LinkedIn, to engage consumers are exploding. The Web Marketing Association judges will select the best social media advertising campaigns in 86 industries as part of their 11th annual Internet Advertising Competition (IAC) Awards. Companies or agencies wishing to nominate their work for consideration may do before the deadline of Jan. 31. LinkedInFacebookTwitterEmail this Story
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Top five news stories selected by readers in the past week.

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  SmartQuote  
Action is the antidote to despair."
--Joan Baez,
American singer


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