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December 7, 2012News for marketing professionals

  Breaking News 
  • Coca-Cola partners with HSN to sell branded merchandise
    Coca-Cola is promoting more than 275 Coke-branded items in partnership with HSN as it looks to extend a licensing business that brings annual sales of $1 billion. The multiyear partnership, which will see the products promoted on the HSN cable channel as well as online and on mobile devices and social media, should last through the holidays. HSN is being promoted on Coke's loyalty site in return. The New York Times (tiered subscription model) (12/6) LinkedInFacebookTwitterEmail this Story
  Company News 
  • Nestle review could mark the start of an "exhaustive look" at roster
    Nestle USA is reviewing its media and digital planning and buying in an effort to control costs and tie advertising directly to sales, according to this article. ZenithOptimedia is the incumbent. Labels under the Nestle USA umbrella include DiGiorno, Stouffer's and Lean Cuisine, as well as the branded water, pet care, nutrition and professional divisions. "The review will likely mark the beginning of an exhaustive look at all of the company's agency relationships," writes E.J. Schultz. Advertising Age (tiered subscription model) (12/6) LinkedInFacebookTwitterEmail this Story
  • becomes valuable real estate for ad targeting
    Target is running ads for its merchants on its website, allowing brands that sell at Target stores to target online shoppers as they browse. "This fall, we began piloting a program that we believe will help Target deliver more relevant ads on to help us better serve both our guests and advertising partners," the retailer explains. But the PubMatic-fed site is also selling ads unrelated to Target merchandise for automakers such as Subaru, writes Tim Peterson, meaning its valuable real estate is for sale. Adweek (12/6) LinkedInFacebookTwitterEmail this Story
  Market Trends 
  Featured Content 

  Multicultural Marketing 
  • Yum Brands spreads KFC, Pizza Hut beyond urban China
    Yum Brands is building up a network of KFC and Pizza Hut restaurants in China in less urban regions to avoid rising rent and labor costs, in a plan that mirrors McDonald's successful strategy in the U.S. decades ago. The company has high hopes for growth China, despite a predicted 4% drop in sales in the fourth quarter there. Yum plans to build 700 stores in China in 2013, including more Chinese food franchises branded as East Dawning and Little Sheep. USA Today/The Associated Press (12/6) LinkedInFacebookTwitterEmail this Story
  People & Personalities 
  • Ford report on cultural trends places high value on trust
    Trust is an important new currency, particularly between brands and the 20- to 30-year-old consumer, according to a "Looking Further with Ford" consumer-trends report. John Gerzema, executive chairman of BrandAsset, says that trust has eroded by 50% since 2001, but that it has risen 35% as a brand asset. Harvard Business School cultural anthropologist Grant McCracken says, "The name of the game is absolute transparency." MediaPost Communications/Marketing Daily (12/6) LinkedInFacebookTwitterEmail this Story
  AAF Spotlight 
  • Mosaic Career Fairs 2013
    The objective of the Mosaic Career Fairs is the same as the Most Promising Program -- to connect top minority talent with leading advertising/marketing and communications companies that are seeking to hire entry-level candidates. Minorities are encouraged to participate, however this career fair is open to all that would like to attend.

    Mosaic Career Fairs are free for AAF College Chapter members. Information for the 2013 Mosaic Career Fairs is available now.

    Wednesday, Feb. 6, 2013
    The Roosevelt Hotel
    New York

    Leo Burnett
    Thursday, Feb. 21, 2013
    DePaul University at Lincoln Park -- Student Center
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Learn more about AAF ->Home Page  |  Membership  |  Calendar of Events  |  News  |  Job Bank

  Government Update 
  • Privacy groups time report to influence FTC on COPPA
    A report sponsored by Common Sense Media and the Center for Digital Democracy says that a majority of parents and other adults don't like their children's behavior being tracked online or through mobile devices, even if it's anonymous data being collected. More than 9 in 10 parents are opposed to specific tactics such as location tracking and asking information about children's friends. The report is intended to influence the Federal Trade Commission as it considers expanding the Children's Online Privacy Protection Act. The Hill/Hillicon Valley blog (12/6), Adweek (12/6) LinkedInFacebookTwitterEmail this Story
We have come to see that imitation is the greatest factor in the education of the young and a continuous process with all of us. The part of wisdom, then, is to utilize this power from which we cannot escape, by setting up a perfect copy for imitation."
--Walter Dill Scott, member, Advertising Hall of Fame

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