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February 5, 2013News for marketing professionals

  Breaking News 
  • Super Bowl Ad Meter: Sentiment wins the day
    A sentimental Budweiser spot showing the reunion between a Clydesdale horse and the man who raised it from a foal topped the USA Today Ad Meter of Super Bowl commercials. A Tide ad that depicts a man getting a "miracle" Joe Montana stain on his 49ers jersey before his wife washed it out, with a wink to the Ravens, came in second. Chrysler spots for Ram trucks and Jeeps, tributes to farmers and troops, respectively, ranked highly in the annual poll as well. "Sexy babes sipping soda or ogling guys just don't have the Super Bowl thrill any longer," writes Bruce Horovitz. USA Today (2/4) LinkedInFacebookTwitterEmail this Story
  Company News 
  • Unilever, Schick team on Axe-branded razor
    Unilever and Schick are partnering to introduce Axe razors, taking on market-leader Gillette with a new variation of Schick's Hydro 3. Deutsche Bank analyst Bill Schmitz says the partnership could perform well in emerging markets by taking advantage of Unilever's distribution network. The launch will be managed by Energizer Holdings, Schick's parent company. Advertising Age (tiered subscription model) (2/4) LinkedInFacebookTwitterEmail this Story
  • Facebook relents, will display AdChoices icon on FBX ads
    After fielding complaints from ad agencies and advertisers, Facebook has agreed to add the AdChoices icon to display ads purchased through the FBX exchange. The icon will only be displayed when users mouse over a particular portion of the ads, leading some to question whether the move was sufficient to comply with the Federal Trade Commission's call for "clear and prominent notice" of targeted advertising. Advertising Age (tiered subscription model) (2/4) LinkedInFacebookTwitterEmail this Story
  • Adobe has a morning-after answer to Super Bowl spots
    A Goodby, Silverstein & Partners commercial for Adobe Marketing Cloud starring a chimp and a horse makes light of Super Bowl spending habits and touts the virtues of running spots online. "It's way cheaper to run it online, 'cause then they'll know who sees it and whether it works," says the monkey. "Metrics, not myths" is the tagline. "Advertising people will chuckle that it was Goodby that made this spot -- the same agency that had such great success using a chimp in E*Trade's Super Bowl spots more than a decade ago," writes Tim Nudd. Adweek (2/4) LinkedInFacebookTwitterEmail this Story
  • Other News
  Market Trends 
  • Innerscope tests Super Bowl ad response at Time Warner lab
    Innerscope Research gave Time Warner's home-replicating Medialab a workout on Super Bowl Sunday. "We were able to track 20 people as they ate pizza and hung out with their friends. And here we are a day later, and we get hundreds of millions of data points, and in the next couple of days, we're going to see some amazing things," says Brian Levine, president of Innerscope. Budweiser's Clydesdale story and Hyundai's Santa Fe ad were among the most engaging, based on such criteria as biometrics and eye-tracking, Levine said. Adweek (2/4) LinkedInFacebookTwitterEmail this Story
  • Super Bowl was most social TV event yet, report claims
    This year's Super Bowl generated more online engagement than any other televised event to date, according to a Trendrr report. In total, the Super Bowl generated 17.4 million social media interactions, up from 3.1 million in 2011, the report showed. USA Today (2/4) LinkedInFacebookTwitterEmail this Story
  Interactive 
  • Luxury retailers are sweet on mobile this Valentine's Day
    Bloomingdale's, Nordstrom and Saks Fifth Avenue are hoping to win over Valentine's Day shoppers with new shopping guides designed for use on mobile devices. Mobile affords shoppers greater privacy, making it a useful platform for browsing for romantic gifts, says Martini Media marketing chief Michael Goldberg. Luxury Daily (2/4) LinkedInFacebookTwitterEmail this Story
  • Expedia app lets users create emotional travelogues
    Expedia has created a "Find Yours" Facebook application for turning travel photos into shareable travelogues, writes Susan Kuchinskas. The project comes out of the original agency pitch by 180LA to the client. "They were moving away from the comedic aspect. We presented to them that 'We can take you guys in an emotional way. Let's make it personal,' " says 180LA's senior interactive producer, Chris Neff. ClickZ (2/4) LinkedInFacebookTwitterEmail this Story
  People & Personalities 
  • Luanne Calvert: No more winging it at Virgin America
    Virgin America's head of marketing, Luanne Calvert, says she likes to be as prepared as a Girl Scout. "I'd say I have a sense of curiosity about everything, including the data. I like lots of information, then to squish it and use my gut to decide what to do," she says in this interview. Calvert is working with the San Francisco agency Eleven on a campaign to reach the business traveler. With a background includes buzz-marketing oriented positions at Yahoo, Google, and Goodby, Silverstein & Partners, Calvert says those frequent flyers "can be entertained, work, order good food or just recharge. We want to show we are a venue for more than entertainment." Adweek (2/5) LinkedInFacebookTwitterEmail this Story
  AAF Spotlight 
  • AdCamp 2013 | Advertising camp for high school students
    AdCamp is an education initiative to teach high school students about professional opportunities in the advertising industry. This year we will be hosting AdCamp in Chicago, Houston, New York and Washington, D.C. Go to our website and see what parents and students had to say about the AdCamp experience. It's a unique opportunity for young adults to get a true grasp of what advertising really is. Minority scholarships are also available. Get involved today! LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
We spent a lot of frustrating years knowing we had the knowledge to get a job done that others didn't even realize needed to be done."
--Vincent T. Cullers, member, Advertising Hall of Fame

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