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December 19, 2012
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Business news you can use from your Better Business Bureau®

  Trends & Trust 
  • How to establish a trustworthy presence on social media
    Your social media outreach initiatives may prove ineffective if people don't trust you and your company, writes Pam Moore, CEO and founder of Marketing Nutz. You can overcome this challenge by establishing your credibility, acting in a consistent manner and focusing on the needs of your customers and partners, she writes. "The better you understand your audiences, the better you will be able to help them." B2C Marketing Insider (12/16) LinkedInFacebookTwitterEmail this Story
  Customer Satisfaction & Marketing 
  • How group dynamics make B2B sales a different animal
    It's important to recognize that business-to-business purchasing decisions are often made by groups instead of individuals, Amy Harris writes. These groups might complete much of the decision-making process before engaging with sellers -- a fact that changes the sales process as well. B2B Marketing (12/17) LinkedInFacebookTwitterEmail this Story
  • How to generate sales with social media
    Social media can be a key tool for salespeople as they attempt to learn about prospects and build relationships, writes John Jantsch. Companies can use tools such as Google Alerts and TweetDeck to monitor what their prospects are talking about, he notes. "Mining social networks is only part of the equation," he writes. "Social networks are all about connecting and, in many cases, discovering who is connected to whom." Duct Tape Marketing (12/18) LinkedInFacebookTwitterEmail this Story
  Management & Leadership 
  • Want good ideas? Don't tell your workers they're dumb
    It's never smart to tell your workers how stupid their ideas are, Joel Garfinkle writes. You often have to trawl through many bad ideas to find a good one, and being overly critical can lead employees to give up. "Strong negativity crushes future good ideas. It stops risk-taking and leaves you with too much of the burden to carry," Garfinkle warns. SmartBrief/SmartBlog on Leadership (12/17) LinkedInFacebookTwitterEmail this Story
Most small business owners know the importance of managing credit effectively and that a "one size fits all" model won't work. Use Managing Credit - Made Simpler to find the right credit management model for your business and to help identify strategies to ensure you are on top of your business's financial condition.
  Funding & Finance 
  • Business owners take a risky approach to retirement
    Many small-business owners are relying on their ability to sell their companies in order to get the money they need to retire, but this is a risky strategy. "There's a double-whammy if something happens to that company because you'll lose your income and your retirement assets," said Jules Lichtenstein, the author of a report on the issue for the Small Business Administration. Another recent study has also found business owners plan to retire at a later age than do employees. Bloomberg Businessweek (12/15) LinkedInFacebookTwitterEmail this Story
  • 11 ways small companies can skip big prices for business travel
    Travel early in the year, use alternate airports and shop prices on the Internet. Those are just three of nearly a dozen money-saving tips this feature rolls out for small businesses. "Business travel can be expensive, especially on a small-business budget, but I've got 11 tips to save you money," Rhonda Abrams writes. USA Today (12/17) LinkedInFacebookTwitterEmail this Story
  • TD Bank offers advice for small-business loans
    Jay DesMarteau, head of small-business and government banking at TD Bank, provides tips to small businesses on obtaining loans from banks. For example, he says that banks want to see a business plan and that "the most important thing to us is the strength of the business's cash flow." (12/14) LinkedInFacebookTwitterEmail this Story
  Featured Content 

  BBB in the News 
  • How to choose safe toys for children
    Toy-related accidents can injure children, so it's important to be careful when purchasing toys this holiday season. Pick toys that are appropriate for the child's age, and be wary of older toys, which may not comply with new safety regulations, BBB says. Also, check for information about toy recalls. Newton Citizen (Covington, Ga.) (12/17) LinkedInFacebookTwitterEmail this Story
To be without some of the things you want is an indispensable part of happiness."
--Bertrand Russell,
British philosopher, mathematician and historian

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For 100 years, Better Business Bureau has been helping consumers find businesses, brands and charities they can trust. In 2011, consumers turned to BBB more than 100 million times for Business Reviews on more than 4 million companies and Charity Reports on 11,000 charities, all available for free at The Council of Better Business Bureaus is the umbrella organization for 115 local, independent BBBs across the United States and Canada, as well as home to its national programs on dispute resolution and industry self-regulation.
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