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June 13, 2012
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Location in the Language of Business

  Location Ecosystem 
  • GIS is key to finding the right retail space
    Retail leasing company EDENS uses GIS to locate shopping centers in areas with high incomes and the right population density to support merchants. Understanding not just the site, but also the community it serves, is key to a successful retail location, says EDENS' GIS director, David Beitz. "Anytime we do an acquisition, our investment folks want to see competition within a 3-mile radius of the site we are considering, show 5 or 6 centers nearby, traffic counts nearby, new roads, subdivisions, and growth rates. The mapping component answers lots of different questions in one view," Beitz said. LBx Journal (6/6) LinkedInFacebookTwitterEmail this Story
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  Industry Applications 
  • Addressing health conditions by location is a goal for geo-medicine
    "Geo-medicine" can help doctors track illness within specific areas to show how the area where a patient lives or plays can affect that person's health. Currently, geo-tracking is most effective for public health workers tracking disease patterns. "But the challenge is to use some of that data in the healthcare arena -- and I think there are ways to do it," said Estella Geraghty, a professor at the University of California, Davis. InformationWeek (6/7) LinkedInFacebookTwitterEmail this Story
  Business Strategy and Planning 
  • GIS tools power a new generation of business analytics
    Geographic information systems tools are becoming more readily available and are empowering businesses as they promote consideration of the role location plays in business processes and highlight ways companies can be more efficient. "GIS tools have existed in parallel with business analytics software until recently. Now we're seeing them merge. ... Social media, vehicles, infrastructure -- everything has sensors that gather geo-location data, and that has created a snowball effect," said Dan Vesset, program vice president for business analytics at IDC Research. Merging GIS tools with business intelligence efforts requires specialized expertise, however, and can lead to data overload, this article notes. Computerworld (6/11) LinkedInFacebookTwitterEmail this Story
  Industry Association News 
  • The Spring Digital Edition of LBx Journal is out
    The Location Data Privacy issue is available for download here. LinkedInFacebookTwitterEmail this Story
  • Executive Briefing on Location Data Privacy
    The Location Forum's Location Privacy Council has just released an Executive Briefing on Location Data Privacy. This is the first in a series that will include a location data primer as well as guidelines and recommendations. Visit here to get involved with the Location Forum's privacy initiative. LinkedInFacebookTwitterEmail this Story
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Striving for excellence motivates you; striving for perfection is demoralizing."
--Harriet Braiker,
American psychologist and writer

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