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December 7, 2012
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All the news that's in the news about the airline industry

  Passenger Experience 
  • Airlines scramble to add flat beds in business class
    American Airlines is just one carrier trying to keep up with competitors like British Airways and Virgin Atlantic that offer fully flat beds in their business-class cabins. The carrier will begin retrofitting its fleet in 2014, and the first bed will arrive on the new Boeing 777 early next year. United boasts more horizontal flat beds than any other airline, and Delta has fitted nearly half of its business-class fleet with flat beds. The Wall Street Journal (12/6) LinkedInFacebookTwitterEmail this Story
  • LAX steps up to the plate with local eateries
    The food scene at Los Angeles International Airport is changing to meet the chic selections throughout the city. The airport has added Larder at Tavern, Cole's, Campanile and Ford's Filling Station, and it will also have a selection of food trucks including Kogi. Workers displaced from other restaurants in the city are taking training sessions to work at the airport eateries as part of a $250,000 grant from the city through the Unite Here Local 11 union. Los Angeles Times (tiered subscription model) (12/6) LinkedInFacebookTwitterEmail this Story
  • Other News
  Connectivity & Technology 
  • FCC urges FAA to widen in-flight mobile device use
    Federal Communications Commission Chairman Julius Genachowski sent a letter Thursday to the Federal Aviation Administration encouraging it to expand the permitted use of electronic devices on flights. When the FAA formed a group to look into the issue earlier this year, it said it would not allow fliers to talk on phones during flights. The Hill/Hillicon Valley blog (12/6), CNET (12/6) LinkedInFacebookTwitterEmail this Story
  • Check in automatically with Flybe
    Flybe has unveiled an automatic check-in option fliers can elect when purchasing a ticket. The service delivers a flier's boarding pass to his or her smartphone about 36 to 15 hours before departure. With the electronic boarding pass, the flier doesn't have to check in on the carrier's website. (U.K.) (12/6) LinkedInFacebookTwitterEmail this Story
  • Virgin America to feature YouTube content at no charge
    Starting 15 Dec., Virgin America will offer programs from five YouTube channels on its flights. Fliers will be able to watch Geek & Sundry's "Written By a Kid," Barely Political's "The Key of Awesome," Warner Bros.' "H+ The Digital Series," "Crash Course" and WIGS' "Blue," this feature says. All of the content will be free on flights in Mexico and the U.S. Variety (subscription required) (12/6) LinkedInFacebookTwitterEmail this Story
  • Company to offer destination-specific in-flight videos
    A Look at Media Ventures is going to bring content about specific destinations right to passengers' in-flight entertainment screens. Videos will feature must-see attractions and then promote a free mobile application at the end. "I knew [we would need to offer revenue share] to get airlines interested. So it's our job to go to the cities, produce the videos and include the advertising we sell. It's not rocket science. We work directly with airlines or their content service provider," said Fred Mullins, founder and CEO. APEX Editor's Blog (12/6) LinkedInFacebookTwitterEmail this Story
  • Other News
  Airlines & Aircraft 
  • Germanwings appeals to business travelers' frugality
    With many cash-strapped companies ordering employees to fly economy, starting in July, Germanwings will offer business travelers the option to exclude perks such as priority check-in and a second piece of luggage to save money. The airline hopes the move will help it compete against Ryanair and easyJet. Reuters (12/6) LinkedInFacebookTwitterEmail this Story
  • Other News
  Association News 
  • Job posting: General manager for marketing product management at Middle Eastern Airline
    A major Middle East-based airline with an international network operation seeks a general manager for marketing product management. The position will be based in Jeddah, Saudi Arabia. The candidate will be responsible for the following: designing and developing policies, processes and procedures; establishing a strategy for marketing and product management; managing day-to-day operations for ground products, on-board products and preparations, and customer experience surveys; and preparing budget proposals and relevant reports for implementation. The ideal candidate will have earned no less than a bachelor's degree in marketing or business administration and will have at least 12 years of related experience, of which at least six must be airline-related. To apply, please e-mail personal credentials. LinkedInFacebookTwitterEmail this Story
  • Job posting: Senior account manager/account director -- OnBoard International
    OnBoard International is expanding and looking for a senior client servicing account management professional to join its Dubai-based team. OnBoard International is a leading content service provider that is strengthening its client servicing team to serve its growth plans. The ideal candidate must be able to handle multiple airlines and prepared to take full ownership of client satisfaction campaigns. Applicants may contact Lama Ziadah at for more information. LinkedInFacebookTwitterEmail this Story
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You will never find time for anything. If you want time you must make it."
--Charles Buxton,
British brewer, philanthropist, writer and legislator

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    Contact APEX
    Chris Peterson
    APEX Communications Specialist
    About APEX
    The Airline Passenger Experience Association (APEX) encompasses a network of businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience: from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and inflight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.

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