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September 5, 2012
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Today's Buzz 
  • How social is your organization?
    It's time to put the "social" back into "social marketing," writes Tara Hunt. What matters isn't how many Twitter followers and Facebook fans your brand has, but rather how your organization leverages those connections to build real relationships and generate word-of-mouth buzz at scale. "It's not that people don't shop on social networks, it's that people see social networks as a place to connect, create and build their own brands. Your brand's needs aren't why they are there. ... Instead of thinking of all of the ways to reach your customers, think of all of the ways to improve your relationships with customers so they reach one another," Hunt writes. Harvard Business Review online/HBR Blog Network (9/4) LinkedInFacebookTwitterGoogle+Email this Story

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Network Update 
  • Don't panic, Facebook tells investors
    Facebook is taking steps to stabilize its share price, with CEO Mark Zuckerberg committing not to sell any of his stock for at least a year, and the company pledging to spend about $1.9 billion to buy back shares next month. That's all well and good, writes Arun Sundararajan, but the company's long-term health will depend on its ability to develop and monetize a marketing model for the social Web. "Facebook needs to ... invent and execute a business model that expands digital marketing into a realm of truly attracting, persuading and retaining customers," Sundararajan writes. The New York Times (tiered subscription model) (9/4), Bloomberg (9/4), The Wall Street Journal (9/5) LinkedInFacebookTwitterGoogle+Email this Story
  • Study: Facebook apps get access to users' personal data
    Most Facebook applications have access to a great deal of their users' personal data, according to a analysis. Data routinely released by users could allow apps to hack their Timeline, to acquire and sell their e-mail address, or figure out their Social Security number, founder Christian Sigl says. "It doesn't matter what your privacy settings are, the apps still get this information," he says. Mashable (9/4) LinkedInFacebookTwitterGoogle+Email this Story
Ideas in Action 
  • Social media has been a big winner this election season
    The political convention season is demonstrating how the presidential and down-ticket campaigns have become reliant on social media buzz, experts say. Twitter and Facebook have emerged as major battlegrounds for earned and paid outreach, and campaigns also are using Tumblr, Instagram and Pinterest to rally supporters. "Democracy in its most basic form is really about mobilization of the masses, and that is what social media enables at the grassroots level," says Joe Green of NationBuilder. Bloomberg Businessweek (9/5) LinkedInFacebookTwitterGoogle+Email this Story
  • Ben & Jerry's asks Facebook fans to start spooning
    Ben & Jerry's is promoting its new Greek frozen yogurt product with a Facebook application that finds similarities between Facebook users and their friends and allows them to send one another invitations to "spoon." "In addition to the double entendre, the quirky way the app selects potential spooning partners has helped it build buzz," writes Joan Voight. ClickZ (9/4) LinkedInFacebookTwitterGoogle+Email this Story
Research and Reports 
  • Products are part of the mix as Twitter links take on new variety
    Photos, videos and products are accounting for a growing portion of content that users share via Twitter and other social networks. A July analysis by Diffbot showed that globally, 36% of links posted to Twitter went to images, 16% were to articles, 9% were to videos and 8% went directly to a product page. eMarketer (9/5) LinkedInFacebookTwitterGoogle+Email this Story
  • How much do you use social networks to keep up-to-date on the presidential election?
    Social networks are not a source of news for me  35.29%
    Social networks are one of several sources of news I consult  30.59%
    Social networks are an occasional source of news for me  25.29%
    Social networks are my primary source of news  5.88%
    Social networks are my only source of news  2.94%
  • Are social networks influencing your consumption of political news?: Even SmartBrief on Social Media readers aren't relying heavily on social networks for their campaign news during this election season in the U.S. That can be attributed to users' desire for editorial filters in their political news, as well as their tendency to use social networks for specific purposes, SmartBrief's Jesse Stanchak writes. Social media managers of all stripes would do well to remember these tendencies when planning their efforts, he writes in SmartBrief's SmartBlog on Social Media.
  • Has your company created a Facebook app as part of its Facebook strategy?
My company isn't on Facebook

The Takeaway 
  • Teen tennis star has taken Twitter by storm
    Laura Robson is ranked as the 89th-best women's tennis player in the world, but she's a champion at self-promotion on social networks, writes Sree Sreenivasan. The 18-year-old has more Twitter followers than some of the sport's top-ranked players, thanks to an unguarded, human touch, and also maintains an "accessible and compelling" Instagram account, Sreenivasan writes. CNET (9/2) LinkedInFacebookTwitterGoogle+Email this Story
  • 4 types of content you can share via social media
    If you're looking for content for social media marketing, consider sharing photographs of products, employees or business events, Janine Popick of VerticalResponse writes. "Research has shown that pictures or videos posted to social networks get the highest degree of engagement," she notes. Also, post your news releases and consider offering special deals to your followers. Inc. online (free registration) (8/31) LinkedInFacebookTwitterGoogle+Email this Story
Social Shareable 
  • The ugly rat that could help you live longer
    Africa's naked mole rat won't win any beauty prizes, but it lives eight times as long as many similarly sized critters, and remains healthy throughout its three-decade lifespan, Steve Jones writes. Researchers say the shriveled rodent could offer clues to methods for significantly extending human longevity. The Telegraph (London) (9/4) LinkedInFacebookTwitterGoogle+Email this Story
Position TitleCompany NameLocation
Social Media SpecialistWhiteWave FoodsBroomfield, CO
Sr. Business Leader, Global Digital Marketing Strategy and CapabilitiesVISAFoster City, CA
Click here to view more job listings.

Featured Content 

We're measuring in real-time conversations that used to only take place at coffee shops and water coolers."
--Adam Sharp, Twitter's head of government, news and social innovation, as quoted by Bloomberg Businessweek
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.

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