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November 9, 2012
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News about digital retail commerce

  Top Story 
  • Gap postcards aim to bring social connections to life
    The Gap is partnering with Sincerely, makers of the Postagram application, to let its customers send printed postcards to their Facebook contacts. Users will be able to enter a short message and select a photo to be printed on the postcards, which will also feature a promotional QR code and Gap logo. VentureBeat (11/8) LinkedInFacebookTwitterEmail this Story
The Social Media ROI Cookbook: Six Ingredients Top Brands Use
In this free report, industry expert, Altimeter, explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free!
  Online Retail Trends 
  • Amazon debuts online wine store
    Amazon started selling wine on its website, serving consumers in 12 states and the District of Columbia. Amazon Wine customers pay $9.99 to ship as many as six bottles. The venture is a challenge to, which charges $49 per year for unlimited free shipping. Bloomberg Businessweek (11/8) LinkedInFacebookTwitterEmail this Story
  New Media & Technology 
  • New app makes Siri a personal shopper
    Apple has released an application that integrates virtual voice assistant Siri with the Apple Store application. The release comes in time for the holiday season, and it comes with the ability to purchase Apple gift cards and e-mail them to recipients. GigaOm (11/8) LinkedInFacebookTwitterEmail this Story
  • Pinterest rolls out test of "secret" boards
    Photo-driven social-sharing site Pinterest launched a test this week of secret boards that members share by invitation-only. All users can create up to three secret boards, with the option to make them public at any time, the company says. The Washington Post (11/8) LinkedInFacebookTwitterEmail this Story
  Companies in the News 
  • Other News Spotlight 
  • Why company culture and young talent are key to omnichannel success
    Finish Line and Cabela have a rich history in their respective fields. But in order to meet new challenges of a “channel-less” world that customers expect, success starts with talent. At’s Annual Summit in Denver, Cabela’s Scott Williams and The Finish Line’s Chris Ladd explained how their companies are building high-performance digital teams through a company culture that young professionals can be committed to and proud to work for. Read more. LinkedInFacebookTwitterEmail this Story
  • 14 essential tactics to master mobile marketing
    A new Google study shows that 61% of mobile users indicated they are unlikely to revisit a mobile site if they’ve had trouble viewing it on a phone. With 6.6 billion mobile connections made in 2011 alone, brands must continuously optimize mobile platforms to harness the opportunity of this unprecedented reach. In a white paper in the library, Mobify explains best practices for mobile search, e-mail and social media marketing that are critical to maximizing opportunities in this space. Download the white paper. LinkedInFacebookTwitterEmail this Story
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