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November 9, 2012
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News about digital retail commerce

  Top Story 
  • Gap postcards aim to bring social connections to life
    The Gap is partnering with Sincerely, makers of the Postagram application, to let its customers send printed postcards to their Facebook contacts. Users will be able to enter a short message and select a photo to be printed on the postcards, which will also feature a promotional QR code and Gap logo. VentureBeat (11/8) LinkedInFacebookTwitterEmail this Story
The Social Media ROI Cookbook: Six Ingredients Top Brands Use
In this free report, industry expert, Altimeter, explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free!
  Online Retail Trends 
  • Amazon debuts online wine store
    Amazon started selling wine on its website, serving consumers in 12 states and the District of Columbia. Amazon Wine customers pay $9.99 to ship as many as six bottles. The venture is a challenge to, which charges $49 per year for unlimited free shipping. Bloomberg Businessweek (11/8) LinkedInFacebookTwitterEmail this Story
Without RFID, Inventory Accuracy is Poor
RFID gives brick-and-mortar retailers the data-driven insights that online retailers leverage every day. RFID-based inventory management delivers benefits to retailers, including significant revenue and gross margin uplift, enhanced customer service, confident omni-channel execution, and business insight from inventory analytics. Learn more in this free white paper.
  New Media & Technology 
  • New app makes Siri a personal shopper
    Apple has released an application that integrates virtual voice assistant Siri with the Apple Store application. The release comes in time for the holiday season, and it comes with the ability to purchase Apple gift cards and e-mail them to recipients. GigaOm (11/8) LinkedInFacebookTwitterEmail this Story
  • Pinterest rolls out test of "secret" boards
    Photo-driven social-sharing site Pinterest launched a test this week of secret boards that members share by invitation-only. All users can create up to three secret boards, with the option to make them public at any time, the company says. The Washington Post (11/8) LinkedInFacebookTwitterEmail this Story
Why Platform Matters When Choosing an ERP System
In order to survive, grow, and compete in the digital age, organizations need an ERP that is highly flexible and able to adapt. So, what are the tough platform questions you should ask yourself when shopping for an ERP?
Download the report to find out!
  Companies in the News 
  • Other News
Get with the flow. How payment processing affects cash flow.
Cash flow is the lubricant of business. Without a healthy cash flow, business dries up. It stops. It can't function. Which is why it is vital to keep the revenues coming in as the expenses go out. But there's one aspect of cash flow that many of us are not aware of. It is how managing credit cards and other such non-cash payments affect cash flow. Turns out it has a huge affect. Download the free guide today.
  • Why company culture and young talent are key to omnichannel success
    Finish Line and Cabela have a rich history in their respective fields. But in order to meet new challenges of a “channel-less” world that customers expect, success starts with talent. At’s Annual Summit in Denver, Cabela’s Scott Williams and The Finish Line’s Chris Ladd explained how their companies are building high-performance digital teams through a company culture that young professionals can be committed to and proud to work for. Read more. LinkedInFacebookTwitterEmail this Story
  • 14 essential tactics to master mobile marketing
    A new Google study shows that 61% of mobile users indicated they are unlikely to revisit a mobile site if they’ve had trouble viewing it on a phone. With 6.6 billion mobile connections made in 2011 alone, brands must continuously optimize mobile platforms to harness the opportunity of this unprecedented reach. In a white paper in the library, Mobify explains best practices for mobile search, e-mail and social media marketing that are critical to maximizing opportunities in this space. Download the white paper. LinkedInFacebookTwitterEmail this Story
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--Mark Twain,
American writer

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