| Latest news on mobile apps |  |
| Industry Highlights
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- Tagged is banking on social discovery going mobile
Social discovery platform Tagged is shifting its orientation to mobile devices and revamping its applications accordingly, even after bringing in more than $51 million in revenue last year with its current business model. "Its mobile traffic increased 56.5 percent in 2012 and ended the year with its mobile users making up 37 percent of all daily active users," Ken Yeung writes. TheNextWeb.com
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| Marketing & Monetization
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- Honda campaign finds mobile is more productive for sharing
Mobile platforms are more productive than desktop for generating shared content online, according to the results of a recent Honda video campaign. Ads appearing on Pandora and Shazam generated the highest rate of sharing, aided by the content itself, a video about an indie rock band. "Honda pushed the envelope in terms of storytelling. It was the kind of content you would generally want to see," said David Segura, CEO of Giant Media. Mobile Marketer
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| Wireless Ecosystem
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- RIM's BlackBerry 10 to be unveiled today
Research In Motion is introducing today the two smartphones that will run the new BlackBerry 10 operating system. Despite optimism among investors who have bid up RIM's shares in recent weeks, analysts expressed mixed opinions over whether RIM can win enough support from carriers, developers and ultimately consumers to regain its lost market share. "Don't forget that in many parts of the world ... BlackBerry actually is the choice of consumers," said Jack Gold, principal of consultancy J. Gold Associates. But Ovum analyst Jan Dawson wrote that "[w]e don't expect it to win significant numbers of converts from other platforms." Network World
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, PC Magazine
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, The Wall Street Journal
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- Windows Store now has 40,000 apps; pace of additions slows
The Windows Store crossed the 40,000 applications mark this week despite a precipitous drop in the pace of additions since the platform's introduction, according to MetroStore Scanner. Separately, Microsoft is reaching out to developers who submitted apps rejected for crashing or being unresponsive during certification. The company is sending them two crash report files to help them determine the source of the problem, Jon Russell writes. PCWorld
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, TheNextWeb.com
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| Marketers Needs
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- Foursquare offers mobile app for businesses to update consumers
Foursquare has expanded its mobile services with an application designed to enable its business customers to deliver information to the 30 million people who access the location-based social network on their smartphone. The Foursquare for Business app provides merchants with tools to post updates to consumers. PCWorld
(1/29)
| Developer Corner
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- Weather-app developer was inspired to demo HTML5 capability
University of Copenhagen student Jakob Henner wrote the elegantly simple weather application Sun, in part to demonstrate the capabilities of HTML5 on Apple's iOS, Neil Bennett writes. "It may seem odd that an iOS app is inspired by Microsoft's Metro interface -- but the simple tile-led approach has proved popular with digital designers tired of Apple's bevels, gradients and design skeumorphism," Bennett writes. PCAdvisor.co.uk (U.K.)
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| Public Policy
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- Tech giants come out in favor of Immigration Innovation Act
Microsoft, Intel, Facebook and IBM were among the tech giants supporting proposed immigration reform that would make it easier for the companies to hire highly skilled foreign workers. The Immigration Innovation Act introduced on Tuesday would raise the cap on H-1B temporary worker visas, allowing for the entry of more workers with advanced degrees in math and science. The initiative may be rolled into a comprehensive immigration reform bill that's being discussed by senators. The Hill/Hillicon Valley blog
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- WhatsApp eyed by Dutch, Canadian authorities over privacy
WhatsApp is being investigated by Canadian and Dutch authorities for alleged violations of privacy. The California-based mobile messaging application is suspected of granting access to a user's entire address book without permission, subjecting it to the joint regulatory scrutiny. "We are very interested in the app industry. It is relatively new and that is a lot of data that is being processed," Dutch Data Protection Authority representative Lysette Rutgers says. Mobile Marketer
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| MMA News
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- Webinar: Going mobile -- Top 3 privacy tips for 2013
Strong privacy practices are no longer optional for mobile applications. Not only are they a requirement dictated by government and app stores, but they are demanded by consumers who weigh privacy heavily in their decision on whether to engage with your app. Why should mobile privacy matter to you? Which industry regulations affect your business? What should you be focusing on in 2013 when it comes to privacy? Join Brian Wiechowski, Director of Business Development -- Mobile Solutions at TRUSTe, in a webinar that will help answer the above questions and also cover the following topics: Mobile Privacy 101: compliance, brand, and consumer engagement; State of the industry: regulation, self-regulation, and consumer behaviors' Your top three priorities for 2013: privacy policies, data collection, and consumer preference. Learn more and register for this free webinar.
- Webinar: How CMOs Can Succeed with Mobile Marketing
Join iCrossing's Vice President of Mobile Rachel Pasqua and eMarketer Principal Analyst Noah Elkin as they share how CMOs can build connected brands with the mobile, always-on consumer. Rachel and Noah will draw upon ideas from their newly published book, Mobile Marketing: An Hour a Day. CMOs and their teams need to focus mobile marketing efforts on the audience first, devices second. And brands need to engage their audiences by creating connected moments across the entire purchase journey. To do so, you'll need a comprehensive framework for assessing the needs of your customers and your own business goals, and a strategic methodology for satisfying both. Don't miss this webinar to learn how to size up your mobile opportunity and the key steps that go into developing a comprehensive mobile strategy. Register today!
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