| News for mobile marketing professionals |  |
- McDonald's promotes new cheeseburger with Rolling Stone mobile ads
A McDonald's campaign on Rolling Stone magazine's mobile site promotes the chain's $2 triple cheeseburger with ads that are designed to visually blend with the editorial content on the site. Tapping on the ad takes users to a mobile landing page, where they can find directions to the nearest McDonald's. The campaign is latest example of the brand's growing interest in mobile marketing, this article notes. Mobile Marketer
(7/10)     
 | Promote your brand or product to iPhone/iPad/iOS users – Get your first advertising campaign setup and optimized for the first two weeks by our Mobile Advertising Specialist. Click here to register today and our Advertising specialist will reach out to you shortly! |
| Consumer Engagement |  |  |
|
- Mobile ads with social links promote Katy Perry movie
Mobile ads leading to a mobile site that features video content and links to social media sites such as Pinterest and Facebook are part of Paramount's promotion for "Katy Perry: Part of Me." The ads appear in Us Magazine's mobile site and, as such, are "with the right demographic for encouraging consumers to go to the movie," said Marci Troutman, CEO of SiteMinis, Atlanta. MobileCommerceDaily.com
(7/10)
| Marketing & Sector Solutions | | |
|
- Paydiant raises more funds for branded m-payments service
Paydiant has raised an additional $12 million to improve its branded mobile payments solution for merchants and banks. Paydiant's service is a completely white-label product and can work with a range of technologies, including QR codes and near field communication. TechCrunch
(7/9)
- Specialty mobile app directs chocolate lovers to nearest shops
Chocolate retailers are seeing a boost in traffic from a location-based application, Choco-locate, that performs the simple task of directing mobile users to vendors of the confection. App originator Lalita Krishna says she used focus groups to determine that "at the end of the day, [chocolate lovers] just wanted to find chocolate from ethical sources." Financial Post (Canada)
(7/9)
| Industry By the Numbers | | |
|
- IDC offers an upbeat look at mobile-payment usage
Mobile-payment services are becoming increasingly common in the U.S., but mainly for buying goods at retail outlets rather than digitally, according to a study from the IDC research firm, which found PayPal Mobile to be most popular service, followed by Amazon Payments and Apple's iTunes. IDC says 33% of Americans use mobile-payment systems, double the number from a year ago. eWeek
(7/9)
| Making It Work | | |
|
- Placed service adds app geo-location to mobile analytics mix
Seattle startup Placed hopes to add geo-location as a key data point for mobile application analytics. The service taps a database of more than 300 million locations and includes 400 criteria, such as the type of business where an ad was viewed, geography and the time of day, which can be broken down to maximize ad efficiency. The program can use contextual clues to figure out a user's location and then allow developers to target ads accordingly. GigaOm
(7/9)
- AT&T lets developers into voice-recognition APIs
AT&T on Monday followed up on an April promise by opening up the application programming interfaces for its Watson speech-recognition software to developers, Senior Executive Vice President John Donovan revealed in a blog post, adding that app writers would have access to seven language libraries for development. The carrier's technology will compete with Nuance Communications' voice-recognition product. Nuance made news of its own, announcing the addition later this year of BMW to its Dragon Drive voice messaging service, which works with smartphones to allow drivers to dictate e-mails and texts. GigaOm
(7/9), CNET
(7/9), InformationWeek
(7/9)
| MMA News | | |
|
-
Upcoming webinars
Addressing Fragmentation in Mobile (Thursday)
Fragmentation occurs at multiple levels in mobile: operating systems, devices, features, assets, advertising. With so many flavors and combinations, how do you maximize your offerings, deliver quality apps, without breaking the bank? In this upcoming webinar, Phillip Broyles, Associate Director, Digital Products & Operations at NBCUniversal and Marci Weisler, COO at EachScape will discuss the challenges and approaches to overcome them, and will share insights into how media brands like E! have found success in mobile. To register to attend this free webinar, click here.
Improving the Economics in Mobile Marketing (August 2nd)
Today mobile devices of all sorts have flooded markets around the world. The digital consumer is dependent on their mobile device for everything from entertainment, to shopping to banking. Time spent in front of the mobile device screen is outpacing all other screens together. While app revenue is growing fast, ad revenue is lagging on mobile and a huge opportunity that simply hasn't had the technology available to tap efficiently. In this webinar, James Lamberti GM of AdTruth and a partner company will discuss the challenges marketers are faced with today and the trends and technologies shaping the future of mobile marketing. To register to attend this free webinar, click here.
- MMA's International Journal of Mobile Marketing special Canada summer edition released
Check out this special summer edition of the International Journal of Mobile Marketing (IJMM) focused on the Canadian marketplace. Article topics include a Mobile CPG CRM Strategy, the Changing Landscape of the Canadian Marketplace, the CMA's Mobile Marketing Accelerator, Proximity Marketing, mCommerce, Leveraging Smart Tags for Retail and Bringing the Power & Reach of Mobile Phones to Charitable Giving. For more details on this issue of the IJMM, click here.
| SmartQuote | | |
|
 | Affection is the most important thing. And the quality of affection -- with your friends, your lovers, your family. But particularly for your own generation."
--Allen Ginsberg,
American poet
|
| |
| |
|
Read more at SmartBrief.com |
|
A powerful website for SmartBrief readers including:
|
|
|
|
| |
| |
| | Recent MMA SmartBrief North America Issues:
- Monday, July 09, 2012
- Friday, July 06, 2012
- Thursday, July 05, 2012
- Tuesday, July 03, 2012
- Monday, July 02, 2012
| | | Lead Editor: Jim Berard
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | |
| |
|
| © 1999-2012 SmartBrief, Inc.® Legal Information |
|
